1. IEDC Understanding Social Media Web Seminar Series: Introduction to YouTube and Flickr

2. About Atlas Advertising Atlas Advertising helps economic developers reach national and international prospect and site selection audiences. We deliver branding, website development, GIS mapping, research, and creative services professionally and with a staff experienced in economic development. Unlike firms with little or no economic development experience, Atlas Advertising uses a proven mix of economic development marketing tactics that generate interest from site selection audiences. Atlas Advertising is led by a former economic development practitioner and has worked with 60+ different economic development clients in 31 states. Our approach and experience means that our campaigns generate an average of three to ten times the response of other campaigns. Featured clients: State of Ohio Indy Partnership City of San Francisco Greater Phoenix Economic Council Greater Omaha Economic Development Partnership

4. Father of three

5. Tuck my iPhone in at night

7. I use social media tools for work: Never Monthly Weekly Daily

8. The social media tool I use most frequently is: LinkedIn Facebook Twitter YouTube

9. What we will cover today What is Social Media? Why is Social Media Important to Economic Development? About YouTube and Flickr How YouTube and Flickr can fit into your ED strategy

10. Social Media Definition (provided by social media) At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer- generated media (CGM). Source: Wikipedia

11. Boiled down definition “Social media is a set of tools that enable economic developers to do what they do best, better: Create groups and rally around community causes, share information with one another, and form relationships.” - Some guy at Atlas, October 27, 2010

12. Why is Social Media Important to Economic Development?

13. What new media advancements have you seen that you think are valuable to your profession? Though respondents mentioned many advancements, online meetings and LinkedIn topped the list.

14. How Social Media fits in with the rest of what you do Social media is a low cost, self managed, DISTRIBUTION tool. It does not replace good information– in fact, it requires that we think more dynamically and critically about the information we create. The answers we need to ask before we execute a strategy: What is our persona in the marketplace, other than promotional? Why should anyone read/listen to/interact with what we are posting? Who should we be engaging with? Why should anyone comment? What is in it for them? Will forwarding, retweeting, or commenting on what we are putting out further their own interests?

15. The most important element of my communications strategy in 2011 will be: Enhancing my website Attending industry trade shows Developing a social media strategy Conducting familiarization tours

16. What about negative comments or posts? Joining the conversation doesn’t create negative comments. It allows you to manage those comments. After much criticism for poor customer service, the direct-sell computer company earned the rather unfortunate moniker “Dell Hell.” (Googling the term results in a long list of links largely tied to customer dissatisfaction.) In response to this, Dell executives worked to improve customer relations and actively join in the conversation. Dell has even developed the property IdeaStorm—a community driven forum in which customers are invited to note problems, share suggestions with the company, and even assist fellow customers. Since then, some past critics have praised the company for their improvements and negative blog posts about the company have purportedly dropped from 49% to 22%. Read more

17. About YouTube and Flickr

18. Why all of this seems so simple…

20. Video on YouTube can be viewed through their site, as well as embedded in websites, blogs and other locations throughout the web

21. YouTube officially launched in December 2005

22. Today, YouTube has 71 million unique users each month

23. YouTube is the 6th largest audience on the Internet.

24. 75% of Americans watched a video online last month.

25. Every minute 20 hours of video is uploaded to YouTube

26. 51% of users are on the site weekly

28. Subscriptions

29. Embedding videos

30. Searchable on the world’s largest search engine

32. It’s reach is substantial: 75 million Americans is a sizeable audience.

33. The price is right: The cost of posting a video on YouTube – $0, and the cost of production is a fraction of what it once was

34. Going viral is a good thing: Smart subject matter can generate tons of exposure for your community, at very low cost

36. Atlas YouTube Hall of Fame

38. Flickr also supports video upload

39. As of September 2010, it hosts more than 5 billion images

40. Flickr is owned by Yahoo!

42. Your photostream

43. Photo sets/collections

44. Photo descriptions

45. Private or public access on individual photos

46. Tags

48. The price is right: The cost of posting photographs on Flickr is free or minimal, and can be the best way to distribute your photos globally.

50. Examples of using Flickr

51. How YouTube and Flickr can fit into your ED strategy

53. License final cut pro or another simple editing tool

54. Create a profile/channel for your organization/community

55. Upload any/all video content you produce, including events, testimonials, research presentations, and even site tours

56. Write descriptions for each video uploaded (for searches)

57. Add one new video per month

58. Develop a video fam tour for prospects to view

60. Upload any photos you take of properties, businesses, staff, events, or more

61. Tag photography with key phrases to make it searchable on search engines and the Flickr site

62. Add titles and descriptions to make more search- and user-friendly

63. Add new photography to Flickr weekly

64. Embed Flickr galleries in your website

66. Contact Atlas Contact information: 2601 Blake Street, Suite 301 Denver, CO 80205 Contact: Ben Wright t: 303.292.3300 x 210 benw@Atlas-Advertising.com www.Atlas-Advertising.com LinkedIn Profile| LinkedIn Group | Twitter| Blog| Slidespace