The document discusses using social media platforms like Facebook, Twitter, YouTube, and WordPress to market a high school business department. It provides tips for using each platform, such as having consistent branding, multiple administrators for Facebook, embedding videos on YouTube, and promoting social media accounts on websites. The results section states that using social media increased student enrollment in business classes and sections, improved communication between teachers and students, and led to competitive enrollment for advanced courses.

1. Marketing Your
Business Pathways with Social Media
ESU Business Teacher Conference, February 2012

2. WRHS Business Department
Facebook.com/wrhsbusiness
@BusinessRurals
Twitter.com/businessrurals
WRHS Business
Youtube.com/wrhsbusiness
wrhsbusiness.com
wrhsbusiness.com/wp-admin
wrhsbusiness@gmail.com

3. Blocked
Only Teachers
Only Teachers
Everybody
Everybody

4. Facebook Consistent and
recognizable logo
or meme.
Multiple “Admins”
or people who can
post.
Photos are a
must.
Ask students
questions, share
links and
videos, update
status.
Add Tabs for
contests and
welcome pages.

5. Consistent and Contests, bribes, in
Twitter recognizable logo
or meme.
formation, upcomin
g tests, etc.
Custom background with promotion Other sports, clubs, departments in the
of our common hashtags. school get on board.

6. Twitter
#twitterbribe Follow and
retweet this if you want free
coffee from Common
Grounds at WRHS. Random
follower receives FREE
coffee for a week!
(Winner picked August 25th)

7. Twitter
WOM is one of the most
viral and popular types are
marketing. What does
WOM stand for? #trivia

8. Twitter
What company does this
famous logo belong to?
#trivia

9. Consistent and
YouTube recognizable logo
or meme.
Embed videos in websites and Add favorite videos for students to
PowerPoints. go back and look at.

10. wrhsbusiness.com
WordPress
Back End
Front End

11. Promote Social Media
We want
you to
CREEP
We want you to CREEP on us.. on us.
Washburn Rural Business Department
@WRHSBusiness
Washburn Rural Business Department
@WRHSBusiness

12. Promote Social Media
...because
we’re
awesome.

13. Results:
• Number of students in our classes
• Number of sections increased
• Teacher at the middle school
• Competitive enrollment for
advanced/intermediate classes
• Student/teacher communication