This was a keynote presentation at Search Engine Strategies (SES) in New York on Search Engine Marketing: Things you might not already be aware of or, things you are aware of and might have forgot! The presentation covers some basic and more advanced strategies for online marketing and advertising including driving more (organic and paid) traffic to your website, optimizing your spend on PPC campaigns, improving organic rankings and improving conversion rates. If you are interested in learning more about Wpromote, PPC Management, or other online marketing & advertising services, please visit us!

1. 8 THINGS YOU AREN’T DOING
that will boost your SEM Results.
Presented by Wpromote

2. 8 THINGS YOU AREN’T DOING
that will boost your SEM Results.

3. 8 THINGS YOU AREN’T DOING
that will boost your SEM Results.
When you walk out of here, you will...

4. 8 THINGS YOU AREN’T DOING
that will boost your SEM Results.
When you walk out of here, you will...
Learn something you didn’t know

5. 8 THINGS YOU AREN’T DOING
that will boost your SEM Results.
When you walk out of here, you will...
Learn something you didn’t know
Be reminded of something you knew,
but have been neglecting

6. 8 THINGS YOU AREN’T DOING
that will boost your SEM Results.
When you walk out of here, you will...
Learn something you didn’t know
Be reminded of something you knew,
but have been neglecting
Be a better online marketer

7. 8 THINGS YOU AREN’T DOING
that will boost your SEM Results.
When you walk out of here, you will...
Learn something you didn’t know
Be reminded of something you knew,
but have been neglecting
Be a better online marketer
Be smarter, happier & better looking

9. Well who are we anyways?

10. Well who are we anyways?
Wpromote is a full-service online marketing firm firm.

11. Well who are we anyways?
Wpromote is a full-service online marketing firm firm.
PPC Management

12. Well who are we anyways?
Wpromote is a full-service online marketing firm firm.
PPC Management
Organic SEO

13. Well who are we anyways?
Wpromote is a full-service online marketing firm firm.
PPC Management
Organic SEO
Landing Page Optimization

14. Well who are we anyways?
Wpromote is a full-service online marketing firm firm.
PPC Management Website Development
Organic SEO
Landing Page Optimization

15. Well who are we anyways?
Wpromote is a full-service online marketing firm firm.
PPC Management Website Development
Organic SEO Viral Marketing
Landing Page Optimization

16. Well who are we anyways?
Wpromote is a full-service online marketing firm firm.
PPC Management Website Development
Organic SEO Viral Marketing
Landing Page Optimization Social Media Optimization

17. ALWAYS. TEST. EVERYTHING.

18. ALWAYS TEST EVERYTHING

19. ALWAYS TEST EVERYTHING
Seriously, everything!

20. ALWAYS TEST EVERYTHING
Seriously, everything!
Ad creative copy

21. ALWAYS TEST EVERYTHING
Seriously, everything!
Ad creative copy
Overall messaging

22. ALWAYS TEST EVERYTHING
Seriously, everything!
Ad creative copy
Overall messaging
PPC Keywords

23. ALWAYS TEST EVERYTHING
Seriously, everything!
Ad creative copy
Overall messaging
PPC Keywords
Buttons, colors, navigation

24. ALWAYS TEST EVERYTHING
Seriously, everything!
Ad creative copy
Overall messaging
PPC Keywords
Buttons, colors, navigation
Form steps and order

25. ALWAYS TEST EVERYTHING
Seriously, everything!
Ad creative copy
Overall messaging
PPC Keywords
Buttons, colors, navigation
Form steps and order
All traffic sources

26. TESTING... IT’S WHY YOU’RE HERE!
We wanted people to get excited about our session, so we
tested 6 different session titles in AdWords for the best CTR

27. TESTING... IT’S WHY YOU’RE HERE!
We wanted people to get excited about our session, so we
tested 6 different session titles in AdWords for the best CTR

28. TESTING... IT’S WHY YOU’RE HERE!

29. TESTING... IT’S WHY YOU’RE HERE!
Like your own infinite focus group!

30. TESTING... IT’S WHY YOU’RE HERE!
Like your own infinite focus group!
Use PPC text ads to help evolve banner ad creative

31. TESTING... IT’S WHY YOU’RE HERE!
Like your own infinite focus group!
Use PPC text ads to help evolve banner ad creative
Use banner ad creative testing to help evolve TV, print, etc.

32. TESTING... IT’S WHY YOU’RE HERE!

33. TESTING... IT’S WHY YOU’RE HERE!
The Old Way? Take your best stab at it.

34. TESTING... IT’S WHY YOU’RE HERE!
The Old Way? Take your best stab at it.
The New Way? Take your best 100 stabs!

35. WHAT’S HOT TO TEST RIGHT NOW?

36. WHAT’S HOT TO TEST RIGHT NOW?
Discounts & Deals

37. WHAT’S HOT TO TEST RIGHT NOW?
Discounts & Deals Sense of Urgency

38. WHAT’S HOT TO TEST RIGHT NOW?
Discounts & Deals Sense of Urgency

39. WHAT’S HOT TO TEST RIGHT NOW?
Discounts & Deals Sense of Urgency

40. TELL THE RIGHT STORY
TO THE RIGHT PERSON

41. TELL THE RIGHT STORY TO THE RIGHT PERSON

42. TELL THE RIGHT STORY TO THE RIGHT PERSON

43. TELL THE RIGHT STORY TO THE RIGHT PERSON
Know your product!
Know your audience!
Be consistent!

44. TELL THE RIGHT STORY TO THE RIGHT PERSON
Know your product!
Know your audience!
Be consistent!

45. TELL THE RIGHT STORY TO THE RIGHT PERSON
Know your product! Don’t frustrate your user!
Know your audience! Deliver the right message
Be consistent! at the right time.

46. CONSISTENT MESSAGING. CONSISTENT MESSAGING.

47. CONSISTENT MESSAGING. CONSISTENT MESSAGING.
User Query

48. CONSISTENT MESSAGING. CONSISTENT MESSAGING.
User Query
PPC Text Ad

49. CONSISTENT MESSAGING. CONSISTENT MESSAGING.
User Query
PPC Text Ad
Landing Page Headline

50. CONSISTENT MESSAGING. CONSISTENT MESSAGING.
User Query
PPC Text Ad
Landing Page Headline

51. REINFORCING THE USER WITH CONSISTENCY

52. REINFORCING THE USER WITH CONSISTENCY

53. REINFORCING THE USER WITH CONSISTENCY

54. REINFORCING THE USER WITH CONSISTENCY

55. REINFORCING THE USER WITH CONSISTENCY

56. REINFORCING THE USER WITH CONSISTENCY

57. NOW, TELL THE RIGHT STORY TO THE RIGHT CUSTOMER

58. NOW, TELL THE RIGHT STORY TO THE RIGHT CUSTOMER
Customer looking for a deal?

59. NOW, TELL THE RIGHT STORY TO THE RIGHT CUSTOMER
Customer looking for a deal? Then give them a coupon!

60. NOW, TELL THE RIGHT STORY TO THE RIGHT CUSTOMER

61. NOW, TELL THE RIGHT STORY TO THE RIGHT CUSTOMER
Do they know exactly what they want?

62. NOW, TELL THE RIGHT STORY TO THE RIGHT CUSTOMER
Do they know exactly what they want? Then give them just that!

63. NOW, TELL THE RIGHT STORY TO THE RIGHT CUSTOMER

64. NOW, TELL THE RIGHT STORY TO THE RIGHT CUSTOMER
Know what they like?

65. NOW, TELL THE RIGHT STORY TO THE RIGHT CUSTOMER
Then get their attention... and keep it!
Know what they like?

66. DON’T BE FOOLED BY
GOOGLE BROAD MATCH

67. DON’T BE FOOLED BY BROAD MATCH
Google AdWords broad match is powerful, easy and really scary

68. DON’T BE FOOLED BY BROAD MATCH
Google AdWords broad match is powerful, easy and really scary
THE GOOD

69. DON’T BE FOOLED BY BROAD MATCH
Google AdWords broad match is powerful, easy and really scary
THE GOOD
Matches 1000’s of queries to a single keyword

70. DON’T BE FOOLED BY BROAD MATCH
Google AdWords broad match is powerful, easy and really scary
THE GOOD
Matches 1000’s of queries to a single keyword
Super easy to use - it’s the default!

71. DON’T BE FOOLED BY BROAD MATCH
Google AdWords broad match is powerful, easy and really scary
THE GOOD
Matches 1000’s of queries to a single keyword
Super easy to use - it’s the default!
THE BAD

72. DON’T BE FOOLED BY BROAD MATCH
Google AdWords broad match is powerful, easy and really scary
THE GOOD
Matches 1000’s of queries to a single keyword
Super easy to use - it’s the default!
THE BAD
It can match to horrible keywords

73. DON’T BE FOOLED BY BROAD MATCH
Google AdWords broad match is powerful, easy and really scary
THE GOOD
Matches 1000’s of queries to a single keyword
Super easy to use - it’s the default!
THE BAD
It can match to horrible keywords
It is deceiving for neophyte advertisers

74. GOOGLE BROAD MATCH - TELL ME MORE!

75. GOOGLE BROAD MATCH - TELL ME MORE!
PURSE

76. GOOGLE BROAD MATCH - TELL ME MORE!
BUY PURSE
PURSE

77. GOOGLE BROAD MATCH - TELL ME MORE!
BUY PURSE
COACH PURSE
PURSE

78. GOOGLE BROAD MATCH - TELL ME MORE!
BUY PURSE
COACH PURSE
PURSE
LEATHER PURSE

79. GOOGLE BROAD MATCH - TELL ME MORE!
BUY PURSE
COACH PURSE
PURSE
LEATHER PURSE
CHEAP PURSE

80. GOOGLE BROAD MATCH - TELL ME MORE!
BUY PURSE
COACH PURSE
PURSE
LEATHER PURSE
CHEAP PURSE
IMITATION PURSE

81. GOOGLE BROAD MATCH - TELL ME MORE!
BUY PURSE
COACH PURSE
PURSE
LEATHER PURSE
WALLET
CHEAP PURSE
IMITATION PURSE

82. GOOGLE BROAD MATCH - TELL ME MORE!
BUY PURSE
COACH PURSE
LUGGAGE PURSE
LEATHER PURSE
WALLET
CHEAP PURSE
IMITATION PURSE

83. GOOGLE BROAD MATCH - TELL ME MORE!
BUY PURSE
LOTTERY PURSE
COACH PURSE
LUGGAGE PURSE
LEATHER PURSE
WALLET
CHEAP PURSE
IMITATION PURSE

84. WHAT CAN I DO ABOUT IT?

85. WHAT CAN I DO ABOUT IT?
Only Use Phrase & Exact Match
But... Very hard to replicate volume

86. WHAT CAN I DO ABOUT IT?
Only Use Phrase & Exact Match
But... Very hard to replicate volume

87. WHAT CAN I DO ABOUT IT?
Only Use Phrase & Exact Match
But... Very hard to replicate volume
Just Live With It
But... Money will be wasted!

88. WHAT CAN I DO ABOUT IT?
Only Use Phrase & Exact Match
But... Very hard to replicate volume
Just Live With It
But... Money will be wasted!

89. WHAT CAN I DO ABOUT IT?
Only Use Phrase & Exact Match
But... Very hard to replicate volume
Just Live With It
But... Money will be wasted!
Track, Learn & Adjust
But... It’s not easy to do!

90. TRACK, LEARN & ADJUST - BUT HOW?
Difficulty

91. TRACK, LEARN & ADJUST - BUT HOW?
Difficulty

92. TRACK, LEARN & ADJUST - BUT HOW?
Difficulty

93. TRACK, LEARN & ADJUST - BUT HOW?
Difficulty
Use Search
Query Report

94. TRACK, LEARN & ADJUST - BUT HOW?
Difficulty
Server Log
Use Search
Analysis
Query Report

95. TRACK, LEARN & ADJUST - BUT HOW?
Google Analytics
Raw Query Hack
Difficulty
Server Log
Use Search
Analysis
Query Report

96. STEP 1 - INSTALL THE GOOGLE ANALYTICS FILTER

97. STEP 1 - INSTALL THE GOOGLE ANALYTICS FILTER

98. STEP 1 - INSTALL THE GOOGLE ANALYTICS FILTER

99. STEP 1 - INSTALL THE GOOGLE ANALYTICS FILTER

100. STEP 1 - INSTALL THE GOOGLE ANALYTICS FILTER
Actual User Query
Keyword Matched To

101. STEP 2 - USE THE DATA TO OPTIMIZE YOUR PPC

102. STEP 2 - USE THE DATA TO OPTIMIZE YOUR PPC
Good Keywords!

103. STEP 2 - USE THE DATA TO OPTIMIZE YOUR PPC
Good Keywords!
•Isolate in AdGroups

104. STEP 2 - USE THE DATA TO OPTIMIZE YOUR PPC
Good Keywords!
•Isolate in AdGroups
•Bid Higher

105. STEP 2 - USE THE DATA TO OPTIMIZE YOUR PPC
Good Keywords!
•Isolate in AdGroups
•Bid Higher
•Customize Ad Text

106. STEP 2 - USE THE DATA TO OPTIMIZE YOUR PPC
Good Keywords! Bad Keywords!
•Isolate in AdGroups
•Bid Higher
•Customize Ad Text

107. STEP 2 - USE THE DATA TO OPTIMIZE YOUR PPC
Good Keywords! Bad Keywords!
•Isolate in AdGroups •Add as negative keywords
•Bid Higher
•Customize Ad Text

108. STEP 2 - USE THE DATA TO OPTIMIZE YOUR PPC
Good Keywords! Bad Keywords!
•Isolate in AdGroups •Add as negative keywords
•Bid Higher •Add as keywords but lower bids
•Customize Ad Text

109. BLOGGING & SEO

110. 4. BLOGGING & SEO
Blogging is GRRRRRREAT for SEO!

111. HOW SHOULD YOU BLOG FOR SEO?

112. HOW SHOULD YOU BLOG FOR SEO?
Blog 3-5x Per Week.
300+ Words Ideally!

113. HOW SHOULD YOU BLOG FOR SEO?
Blog 3-5x Per Week. Interact in the blogosphere!
300+ Words Ideally! Comment, link & guest blog.

114. GUEST BLOGGING IS SUPER DUPER
Find great blogs in your niche or space, contact them and offer to author a blog!
Goal: Shoes.com to rank higher for “online shoe store” and “asics mens gel trubuco”

115. GUEST BLOGGING IS SUPER DUPER
Find great blogs in your niche or space, contact them and offer to author a blog!
Goal: Shoes.com to rank higher for “online shoe store” and “asics mens gel trubuco”
Deep Link from blog to here...
Link: Asics Mens Gel Trubuco

116. GUEST BLOGGING IS SUPER DUPER
Find great blogs in your niche or space, contact them and offer to author a blog!
Goal: Shoes.com to rank higher for “online shoe store” and “asics mens gel trubuco”
Deep Link from blog to here... And separately link to home page!
Link: Asics Mens Gel Trubuco Link: Online Shoe Store

117. GUEST BLOGGING IS SUPER DUPER
And make sure to always link the right way!

118. GUEST BLOGGING IS SUPER DUPER
And make sure to always link the right way!
This is an awesome
online shoe store.
Check it out here!

119. GUEST BLOGGING IS SUPER DUPER
And make sure to always link the right way!
This is an awesome
online shoe store.
Check it out here!

120. GUEST BLOGGING IS SUPER DUPER
And make sure to always link the right way!
This is an awesome This is an awesome
online shoe store. online shoe store.
Check it out here! Check it out here!

121. DON’T FORGET TO BE NATURAL
Sites are rewarded for gradual, organic improvement!

122. DON’T FORGET TO BE NATURAL
Sites are rewarded for gradual, organic improvement!
Sites are penalized for too much
growth, too quickly in content
or links.

123. DON’T FORGET TO BE NATURAL
Sites are rewarded for gradual, organic improvement!
Sites are penalized for too much Natural, continuous improvement
growth, too quickly in content is the name of the game!
or links.

124. USABILITY TESTING. DO IT!

125. PERFORM USER TESTING
Beware of H.I.P.P.O.S!
The Highest Paid Person
Person’s Opinion Stinks

126. PERFORM USER TESTING
It doesn’t have to be expensive or intimidating!

127. PERFORM USER TESTING
It doesn’t have to be expensive or intimidating!
• What’s easy to you may be hard to
others!

128. PERFORM USER TESTING
It doesn’t have to be expensive or intimidating!
• What’s easy to you may be hard to
others!
• Have people simple “do stuff ” on
your site.

129. PERFORM USER TESTING
It doesn’t have to be expensive or intimidating!
• What’s easy to you may be hard to
others!
• Have people simple “do stuff ” on
your site.
• You may be shocked at what you
find out!

130. LEAVE IT TO MYSPACE

131. LEAVE IT TO MYSPACE
A usability expert asked a room of executives to change their profile pictures.

132. LEAVE IT TO MYSPACE
A usability expert asked a room of executives to change their profile pictures.
Guess what happened?

133. LEAVE IT TO MYSPACE
A usability expert asked a room of executives to change their profile pictures.
Guess what happened?

134. LEAVE IT TO MYSPACE
A usability expert asked a room of executives to change their profile pictures.
Guess what happened?
D’oh! The room failed miserably!

135. WHAT ELSE CAN YOU DO?

136. WHAT ELSE CAN YOU DO?
Use tools like Crazyegg to
track user actions on pages.

137. WHAT ELSE CAN YOU DO?
Use tools like Crazyegg to Make sure you are
track user actions on pages. 100% compatible!

138. FORMS, FUNNELS AND FUN!

139. LIMIT NAVIGATION
Don’t let users get lost!

140. LIMIT NAVIGATION
Don’t let users get lost!
Site was functional,
but we had a theory...

141. LIMIT NAVIGATION
Don’t let users get lost!
Site was functional, That people were getting
but we had a theory... lost on the site!

142. LIMIT NAVIGATION

143. LIMIT NAVIGATION
So we created a version with no navigation!

144. LIMIT NAVIGATION
So we created a version with no navigation!
OLD

145. LIMIT NAVIGATION
So we created a version with no navigation!
OLD NEW

146. LIMIT NAVIGATION
So we created a version with no navigation!
OLD NEW
Limiting navigation on landing page resulted
in 120% increase in conversion rate!

147. MINIMIZE DISTRACTIONS

148. MINIMIZE DISTRACTIONS
Do users know where to look first?

149. MINIMIZE DISTRACTIONS
Do users know where to look first?
My eyes are wandering.
I already want to leave!

150. MINIMIZE DISTRACTIONS
Do users know where to look first?
My eyes are wandering. I know where to look.
I already want to leave! And where to take action!

152. GET SMART WITH YOUR FORMS!

153. GET SMART WITH YOUR FORMS!

154. GET SMART WITH YOUR FORMS!
User data is being saved as the form is filled out!
Even if the form or cart is abandoned without being submitted!

156. GET SMART WITH YOUR FORMS!

157. GET SMART WITH YOUR FORMS!
Then, follow up on abandoned leads. What happened?

158. GET SMART WITH YOUR FORMS!
Then, follow up on abandoned leads. What happened?
We have seen a 20%
boost in ROI

159. GET SMART WITH YOUR FORMS!
Then, follow up on abandoned leads. What happened?
Only ask for required information.
Avoid unnecessary accounts.
We have seen a 20%
Don’t scare off customers!
boost in ROI

160. ANALYTICS IS YOUR FRIEND

161. ANALYTICS IS YOUR FRIEND

162. ANALYTICS IS YOUR FRIEND
But it is sort of a love-hate thing.

163. ANALYTICS IS YOUR FRIEND
But it is sort of a love-hate thing.

164. ANALYTICS IS YOUR FRIEND
But it is sort of a love-hate thing.

165. ANALYTICS IN A NUTSHELL

166. ANALYTICS IN A NUTSHELL
HITS - How Idiots Track Stuff

167. ANALYTICS IN A NUTSHELL
HITS - How Idiots Track Stuff Web Analytics - Studying Online
Behavior to Improve stuff

168. WHAT CAN ANALYTICS ANSWER?

169. WHAT CAN ANALYTICS ANSWER?
How do people get to my site?

170. WHAT CAN ANALYTICS ANSWER?
How do people get to my site?
Which version of my email blast worked better?

171. WHAT CAN ANALYTICS ANSWER?
How do people get to my site?
Which version of my email blast worked better?
Where are people dropping off the buying process?

172. GO GRANULAR WITH ANALYTICS
This is the typical Google Analytics dashboard.
Unfortunately, it isn’t much more than a fancy hit counter.

173. GO GRANULAR WITH ANALYTICS

174. GO GRANULAR WITH ANALYTICS
Look at Organic versus PPC
versus Email versus display

175. GO GRANULAR WITH ANALYTICS
Look at Organic versus PPC
versus Email versus display
Compare before-and-after
when you make changes

176. GO GRANULAR WITH ANALYTICS
Look at Organic versus PPC
versus Email versus display
Compare before-and-after
when you make changes
Create a funnel and see
visually where failure occurs

177. CONTEXT IS EVERYTHING
Bounce Rate, Shmounce Rate.

178. CONTEXT IS EVERYTHING
Bounce Rate, Shmounce Rate.
We were concerned about
users getting distracted!

179. CONTEXT IS EVERYTHING
Bounce Rate, Shmounce Rate.
We were concerned about Without navigation, bounce rate went up!
users getting distracted! But conversion rate went up more!

180. GOOOOOOOOOOOOOOAAL!
They’re like totally sweet.

181. GOOOOOOOOOOOOOOAAL!
With goals, you move beyond bounce rate, exit rate, and time on site.

182. GOOOOOOOOOOOOOOAAL!
With goals, you move beyond bounce rate, exit rate, and time on site.
Now we can see through the clouds!

183. GOOOOOOOOOOOOOOAAL!
With goals, you move beyond bounce rate, exit rate, and time on site.
Does reading my blog
lead to real sales?
Now we can see through the clouds!

184. GOOOOOOOOOOOOOOAAL!
With goals, you move beyond bounce rate, exit rate, and time on site.
Does reading my blog
lead to real sales?
What is the traffic source
with the highest ROI?
Now we can see through the clouds!

185. GOOOOOOOOOOOOOOAAL!
With goals, you move beyond bounce rate, exit rate, and time on site.
Does reading my blog
lead to real sales?
What is the traffic source
with the highest ROI?
Are Firefox users worth
more then IE users?
Now we can see through the clouds!

186. SOCIAL MEDIA & YOU!

187. SOCIAL MEDIA - THE NEXT WAVE
Connect with your customers in a whole new way.

188. SOCIAL MEDIA - THE NEXT WAVE
Connect with your customers in a whole new way.

189. DO YOU TWEET TO YOUR CUSTOMERS?

190. DO YOU TWEET TO YOUR CUSTOMERS?
Inc Magazine uses Twitter to spread content
and engage in a 2-way communication flow.

191. DO YOU TWEET TO YOUR CUSTOMERS?

192. DO YOU TWEET TO YOUR CUSTOMERS?
Zappos builds their brand and culture by
relishing all things Zappos, positive or negative!

193. DO YOU TWEET TO YOUR CUSTOMERS?

194. DO YOU TWEET TO YOUR CUSTOMERS?
At Wpromote, we share client successes, weekly video blogs
and more to help connect with our industry and clients.

195. SEARCH IS UNIVERSAL

196. SEARCH IS UNIVERSAL
Search results are far more than just text. YouTube videos in
Google universal search results are a powerful way to expand your reach.

197. SEARCH IS UNIVERSAL
Search results are far more than just text. YouTube videos in
Google universal search results are a powerful way to expand your reach.
Create your own YouTube Channel and tap
into users seeking your content!

198. PROMOTE VIDEO CONTENT
Drive additional targeted users through engaging video opportunities.

199. PROMOTE VIDEO CONTENT
Drive additional targeted users through engaging video opportunities.
JC Penney Sponsored Video

200. PROMOTE VIDEO CONTENT
Drive additional targeted users through engaging video opportunities.
A video ad within a video ad,
JC Penney Sponsored Video
linked to from a promoted video!

201. SO... WHAT’S NEXT?
Our goal was to be fun and informative, and leave you with specific ideas to
implement! Let us know if we succeeded!

202. SO... WHAT’S NEXT?
Our goal was to be fun and informative, and leave you with specific ideas to
implement! Let us know if we succeeded!
Visit our Website
www.wpromote.com

203. SO... WHAT’S NEXT?
Our goal was to be fun and informative, and leave you with specific ideas to
implement! Let us know if we succeeded!
Explore our Blog
Visit our Website
www.wpromote.com wpromote.com/blog

204. SO... WHAT’S NEXT?
Our goal was to be fun and informative, and leave you with specific ideas to
implement! Let us know if we succeeded!
Explore our Blog Follow us on Twitter
Visit our Website
www.wpromote.com wpromote.com/blog twitter.com/wpromote

205. SO... WHAT’S NEXT?
Our goal was to be fun and informative, and leave you with specific ideas to
implement! Let us know if we succeeded!
Explore our Blog Follow us on Twitter
Visit our Website
www.wpromote.com wpromote.com/blog twitter.com/wpromote
Mike Mothner Mike Stone
mike@wpromote.com mstone@wpromote.com
Twitter: mothner Twitter: mikeystone