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Socialize your brand: Visibility, Credibility, LIKEability
1. Socialize Your Brand:
Visibility, Credibility, LIKEability
Presented by SocializeLA.com
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
Tweet today:
@socializela
@CSRsocialite
#socialbusiness
2. Today’s Mission
Understand Social Business as a whole.
Uncover the truth behind a few myths of social business.
Find out where you can grow your presence.
How you can improve your own SEO!
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
3. Myths
Social Media isn’t for my industry.
(Construction, Government Contracted
Companies, etc…)
I don’t do social media, I don’t care
what ‘so and so’ had for lunch.
I tried it and I didn’t see a sales
increase.
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
4. Social Customers
The social customer does one or all of the below:
Researches online before they shop
Checks-In while they shop/dine
Reviews their experience (officially on
Yelp, Foursquare, etc.. OR unofficially via status
message)
The social customer can be the best thing that ever
happened to your business.
The social customer can be the WORST thing that ever
happened to your business.
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
6. Meet Frank
• Instructs his team to find an event
venue.
• He himself is looking for a new
vendor.
• Asks his wife to find a hotel for a
weekend getaway.
• Is finding out more information on
the vendor who keeps calling.
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
7. Meet The Girls
• Love to post – tag – follow on
Instagram, Pinterest, Facebook, an
d even Twitter.
• Love being trendsetters themselves.
• Gets excited by new trends that
they inevitably see online.
• Is easily impressed by beautiful
things.
• Have $211 Billion in buying power
(age 8-24) in the US.
• Spend less time on TV/Radio, more
time in the cloud.
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
8. Meet Super Mom
• Does business with people she trusts
(professionally & personally)
• She decides if she will try them
based on their reviews online.
• She has a secret mom blog.
• She’s thrifty and loves purchasing
from companies who reward her
loyalty.
• In business, she will work with
companies who are moving
forward. Sometimes becomes
concerned about partners who
choose not to move forward.
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
9. How do you become the company they
find and frequent?
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
• Know your audience
• Be where they are
• Make sure your happy customers are
connecting with you online
• Give your customers options to connect
with you the way they choose
• Take the initiative
• Incentivize your target audience
• Be strategic
10. Which platforms
Not all platforms are for
everyone
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
12. Team Work - Collaboration
Collaborate with your department heads and
managers.
Be on the same page.
As you construct and grow your presence
collaboration will open you to new ideas.
Have regular meetings.
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
13. Content
Calendar
Keywords
Consistency
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
Blog
Social Media
YouTube
Newsletter
Press Release
More….
16. Resources
In house or outsource? Maybe both.
Attend workshops and seminars to stay in the know and motivated.
Total Revenue x 5% = Marketing budget required to maintain current awareness and visibility
Total Revenue x 10% = Marketing budget required to grow and gain market share
Where should we spend these dollars?
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
17. How does this help my SEO?
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
Know your best keywords
Implement into all content your write
Properly title all photographs you publish
Know what your competitors are up to
Monitor
18. Stop Hiding.
Social Media isn’t for my industry.
(Construction, Government Contracted
Companies, etc…)
I don’t do social media, I don’t care
what ‘so and so’ had for lunch.
I tried it and I didn’t see a sales
increase.
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
19. Next steps checklist
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
20. Thank You
How can we help?
• Coaching & Consulting
• Full Service Management
• SEO
• Website Design
• Social PR
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma