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Socialize Your Brand:
Visibility, Credibility, LIKEability
Presented by SocializeLA.com
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
Tweet today:
@socializela
@CSRsocialite
#socialbusiness
Today’s Mission
 Understand Social Business as a whole.
 Uncover the truth behind a few myths of social business.
 Find out where you can grow your presence.
 How you can improve your own SEO!
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
Myths
 Social Media isn’t for my industry.
(Construction, Government Contracted
Companies, etc…)
 I don’t do social media, I don’t care
what ‘so and so’ had for lunch.
 I tried it and I didn’t see a sales
increase.
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
Social Customers
 The social customer does one or all of the below:
 Researches online before they shop
 Checks-In while they shop/dine
 Reviews their experience (officially on
Yelp, Foursquare, etc.. OR unofficially via status
message)
 The social customer can be the best thing that ever
happened to your business.
The social customer can be the WORST thing that ever
happened to your business.
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
Social Business
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
Meet Frank
• Instructs his team to find an event
venue.
• He himself is looking for a new
vendor.
• Asks his wife to find a hotel for a
weekend getaway.
• Is finding out more information on
the vendor who keeps calling.
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
Meet The Girls
• Love to post – tag – follow on
Instagram, Pinterest, Facebook, an
d even Twitter.
• Love being trendsetters themselves.
• Gets excited by new trends that
they inevitably see online.
• Is easily impressed by beautiful
things.
• Have $211 Billion in buying power
(age 8-24) in the US.
• Spend less time on TV/Radio, more
time in the cloud.
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
Meet Super Mom
• Does business with people she trusts
(professionally & personally)
• She decides if she will try them
based on their reviews online.
• She has a secret mom blog.
• She’s thrifty and loves purchasing
from companies who reward her
loyalty.
• In business, she will work with
companies who are moving
forward. Sometimes becomes
concerned about partners who
choose not to move forward.
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
How do you become the company they
find and frequent?
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
• Know your audience
• Be where they are
• Make sure your happy customers are
connecting with you online
• Give your customers options to connect
with you the way they choose
• Take the initiative
• Incentivize your target audience
• Be strategic
Which platforms
 Not all platforms are for
everyone
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
Business goals
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
search
SALES EFFORTS EVENTS NEW BUSINESS BUSINESS DEVELOPMENT MARKETING
research marketing
Team Work - Collaboration
 Collaborate with your department heads and
managers.
 Be on the same page.
 As you construct and grow your presence
collaboration will open you to new ideas.
 Have regular meetings.
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
Content
 Calendar
 Keywords
 Consistency
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
 Blog
 Social Media
 YouTube
 Newsletter
 Press Release
 More….
Be Interesting
Be Genuine
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
What should we say?
Track your progress
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
Resources
 In house or outsource? Maybe both.
 Attend workshops and seminars to stay in the know and motivated.
 Total Revenue x 5% = Marketing budget required to maintain current awareness and visibility
 Total Revenue x 10% = Marketing budget required to grow and gain market share
Where should we spend these dollars?
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
How does this help my SEO?
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
 Know your best keywords
 Implement into all content your write
 Properly title all photographs you publish
 Know what your competitors are up to
 Monitor
Stop Hiding.
 Social Media isn’t for my industry.
(Construction, Government Contracted
Companies, etc…)
 I don’t do social media, I don’t care
what ‘so and so’ had for lunch.
 I tried it and I didn’t see a sales
increase.
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
Next steps  checklist
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
Thank You
How can we help?
• Coaching & Consulting
• Full Service Management
• SEO
• Website Design
• Social PR
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma

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Socialize your brand: Visibility, Credibility, LIKEability

  • 1. Socialize Your Brand: Visibility, Credibility, LIKEability Presented by SocializeLA.com #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma Tweet today: @socializela @CSRsocialite #socialbusiness
  • 2. Today’s Mission  Understand Social Business as a whole.  Uncover the truth behind a few myths of social business.  Find out where you can grow your presence.  How you can improve your own SEO! #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  • 3. Myths  Social Media isn’t for my industry. (Construction, Government Contracted Companies, etc…)  I don’t do social media, I don’t care what ‘so and so’ had for lunch.  I tried it and I didn’t see a sales increase. #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  • 4. Social Customers  The social customer does one or all of the below:  Researches online before they shop  Checks-In while they shop/dine  Reviews their experience (officially on Yelp, Foursquare, etc.. OR unofficially via status message)  The social customer can be the best thing that ever happened to your business. The social customer can be the WORST thing that ever happened to your business. #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  • 5. Social Business #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  • 6. Meet Frank • Instructs his team to find an event venue. • He himself is looking for a new vendor. • Asks his wife to find a hotel for a weekend getaway. • Is finding out more information on the vendor who keeps calling. #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  • 7. Meet The Girls • Love to post – tag – follow on Instagram, Pinterest, Facebook, an d even Twitter. • Love being trendsetters themselves. • Gets excited by new trends that they inevitably see online. • Is easily impressed by beautiful things. • Have $211 Billion in buying power (age 8-24) in the US. • Spend less time on TV/Radio, more time in the cloud. #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  • 8. Meet Super Mom • Does business with people she trusts (professionally & personally) • She decides if she will try them based on their reviews online. • She has a secret mom blog. • She’s thrifty and loves purchasing from companies who reward her loyalty. • In business, she will work with companies who are moving forward. Sometimes becomes concerned about partners who choose not to move forward. #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  • 9. How do you become the company they find and frequent? #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma • Know your audience • Be where they are • Make sure your happy customers are connecting with you online • Give your customers options to connect with you the way they choose • Take the initiative • Incentivize your target audience • Be strategic
  • 10. Which platforms  Not all platforms are for everyone #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  • 11. Business goals #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma search SALES EFFORTS EVENTS NEW BUSINESS BUSINESS DEVELOPMENT MARKETING research marketing
  • 12. Team Work - Collaboration  Collaborate with your department heads and managers.  Be on the same page.  As you construct and grow your presence collaboration will open you to new ideas.  Have regular meetings. #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  • 13. Content  Calendar  Keywords  Consistency #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma  Blog  Social Media  YouTube  Newsletter  Press Release  More….
  • 14. Be Interesting Be Genuine #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma What should we say?
  • 15. Track your progress #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  • 16. Resources  In house or outsource? Maybe both.  Attend workshops and seminars to stay in the know and motivated.  Total Revenue x 5% = Marketing budget required to maintain current awareness and visibility  Total Revenue x 10% = Marketing budget required to grow and gain market share Where should we spend these dollars? #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  • 17. How does this help my SEO? #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma  Know your best keywords  Implement into all content your write  Properly title all photographs you publish  Know what your competitors are up to  Monitor
  • 18. Stop Hiding.  Social Media isn’t for my industry. (Construction, Government Contracted Companies, etc…)  I don’t do social media, I don’t care what ‘so and so’ had for lunch.  I tried it and I didn’t see a sales increase. #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  • 19. Next steps  checklist #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  • 20. Thank You How can we help? • Coaching & Consulting • Full Service Management • SEO • Website Design • Social PR #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma