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Semelhante a 2010 Fairtrade UK Commercial Conference.Ppt
Semelhante a 2010 Fairtrade UK Commercial Conference.Ppt (20)
2010 Fairtrade UK Commercial Conference.Ppt
- 1. Wouter van Tol Head of Sustainability Marketing Nestlé UK & Ireland A brand perspective Tipping the Balance: a Brand Perspective
- 2. Where does cocoa for Kit Kat come from? Brasil : 160 Indonesia : 580 Nigeria: 210 Ecuador:115 Cameroon:185 Malaysia: 34 Ivory Coast: 1370 Ghana: 675 Source: ICCO Quarterly Bulletin Cocoa Statistics 2007/2008, volume x1000t Côte d’Ivoire is by far the world’s largest cocoa producer with 37% volume share Dominican Republic 50 EQUATOR +/- 10 Degrees
- 8. Nurseries for high yield cocoa plantlets
- 11. Supply issues
- 14. Thank you
Notas do Editor
- Thank you David for the introduction Good afternoon everyone Last year, Kit Kat 4 Finger became Fairtrade This presentation focuses on our cocoa sourcing: where we source from, the issues we face, and how we are trying to make a difference
- Let’s zoom out and see cocoa on a global scale. The green belt is the equatorial are where cocoa grows. Global cocoa output is roughly 3.7 million tonnes. Cote d’Ivoire is 37% of this All other origins are much smaller in comparison. Ghana is number 2 with half the output of Cote d’Ivoire.
- (Just follow slide) Now having seen all this information, put yourself in the shoes of a large chocolate manufacturer and decide where your cocoa will come from in the next 20, 30 years. Will you stay in Cote d’Ivoire, with all the risks involved? Or will you move away to develop a cocoa supply elsewhere? Nestle has answered that question. We will stay in Cote d’Ivoire and try to make a difference.
- (follow slide) Plant expertise: R&D centre in Cote d’Ivoire – creating value in itself, with highly skilled urban jobs High yield plantlets – 2-4 times more yield than current trees. Not GMO, just better trees multiplied very fast for use.
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- Illustrate with a CASE STUDY what going beyond compliance to Fairtrade standards looks like (follow slide) Strengthening cooperative: especially important in Ivorian context (follow slide)
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- (follow slide) We did this already at launch – involving consumers and retailers as part of the supply chain has been built in from the start.
- Now I’ve been asked to also share some of the supply-side challenges we’ve faced. This circle shows the cocoa capacity that was estimated to be available at Kavokiva before the ’09-’10 harvest. The orange area is what was actually delivered. Clearly we have to more work to be done. Let’s look at some specifics.
- (follow slide) Re: 25%: there is just no more quality Fairtrade cocoa from Cote d’Ivoire in existence than that. Re: different approaches: Difference is a NUANCE – overall v positive
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