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Interactive Marketing
       Group 1
Vision
Become the most interactive business school in Europe by
generating conversation between the school, students,
companies and potential customers.
Strategy

                         Interaction


Relevance



              Authenticity
Key Performance Indicators
• Number of people engaged
• Quality of interaction
• Content input
PLATFORMS
CORPORATE VLERICK
Meet the student ambassadors
                          Dima
                          I am from Russia and currently
                          studying Marketing at Vlerick!




                          Wouter
                          I was born and raised in
                          Belgium and love to party!




Students
Infosessions
Career fairs
Website
Meet the staff
                      Marion Debruyne
                      Program Director




                      Sara Fiems
                      Program Manager




Website
Staff
Meet the professors




Website
Social Media
Professors
Infosessions
Web Seminar (Live Class)




Website
Students
Professors
Social Media
Case Studies




Website
Students
Professors
Social Media
In-company Project




Website
Students
Companies
Social Media
Hannah




Website
Students
Professors
School
Ghent Guide




Website
Social Media
Your Housing




Website
Infosessions
Students
Admission




Website
Social Media
Branded Material
Future Job
                   Tatiana: “In my job at Estée
                   Lauder, I feel that I can use the
                   knowledge obtained at Vlerick.”



                   Gilles: “After an extensive search,
                   I found my dream job as junior
                   brand manager with P&G.”




Website
Students
Companies
Business Game




Website        Professors
Press          Students
Social Media
Companies
Sports competition




Website
Students
Social Media
Press
Do you have your sweaters already?




Branded Material
Social Media
Students
Social Media




Website         Guest Speakers
Social Media Companies
Students
Professors
STUDENT VLERICK
23 December   26 September
Website
Students
Companies
Website
Students
Companies
Social Media
Website
Students
Social Media
Website          Branded Material
Students     Career Fairs
Social Media
Infosession
Photos



               20 December 2011   12 October 2011




               4 November 2011        26 September 2011

Website
Social Media
Students
Videos




Website
Social Media
Students

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