Web 2.0 refers to the propensity of recent Internet applications to be more collaborative and provide for a richer user experience. Web 1.0 was a Web site that looked like a brochure or a resume. Web 2.0 is a blog. Web 1.0 was your newspaper’s classified ads, just ‘webified’. Web 2.0 is eBay or craigslist. Web 1.0 was Netscape (i.e. here’s some software). Web 2.0 is Google (there’s nothing to install but it’s powerful). Web 2.0 is about harnessing collective intelligence and eliminating the software release cycle – it’s about providing services, not products. Much of the agile software development mindset is rolled up into the phrase. It’s about trusting users as co-developers of content or even of technology.
Web 2.0 includes a social dimension, greater openness and transparency in process. It includes the use of new technologies. It has a more open style and a "keep it simple" approach. Many of these attributes go hand in hand. For example, open-source technologies tend to be simple, transparent and lightweight. It’s more of an attitude than a specific architectural protocol.
How does Web 2.0 affect you as a project manager? Do you use a computer? Does your company have a web site? Do you market yourself to potential customers on the Internet? Do you do any business at all over the Internet? Yes? The question is how does it NOT affect you.
4. Curt Finch has 19 years of software development and distributed workforce management experience. In 1997, Curt created the world's first Internet-based timesheet application. He has managed development teams creating enterprise-level software solutions since 1985. His involvement with distributed workforce management began in 1988 when serving as a consultant for the staffing company Pencom. In 1992, Finch led the team porting Tivoli's product line to the AIX operating system, which led to the company's acquisition by IBM. As a member of the executive team, Curt helped launch TKG, a venture-backed firm that grew to 50 employees and $7.5 million in sales by the time he left. Curt has a B.S. in Computer Science from Virginia Tech.
5. - Community-based – we create the content - Richer user interface - Componentized and pluggable - Web-based (services, not software) What is Web 2.0?
6. Web2.0 enables businesses to: - Connect/dialogue with customers/prospects - Offer coupons & increase sales - “Test the waters” with new ideas - Give the company a human side people can relate to - Share company news & updates - Promote branding - Use apps in conjunction with each other for maximum benefit - Perform competitive research & monitor industry Why Should You Care?
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8. The Internet It is said that if a frog is placed in boiling water, it will jump out… … but if it is placed in cold water that is slowly heated, it will never jump out.
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10. - TwtQpon ( twtqpon.com ) - create exclusive deals for products/ services & share them with followers - Twitbacks ( twitbacks.com ) - free backgrounds for customized branding - Tweetdeck ( tweetdeck.com ) - integrate Twitter with other social media apps like Facebook & LinkedIn - TweetBeep ( tweetbeep.com ) - get alerts to keep track of what is being said about your company, products, etc. (Dell claims that Twitter has made them $1 million in revenue over the last year and a half!) Twitter Tools
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12. - Create a page for your business - Facebook Connect ( developers.facebook.com/connect.php ) - “ APIs for developers that lets users bring their identity and connections everywhere.” - Purchase Facebook Ads ( facebook.com/help/?page=409 ) - Join Facebook Networks ( facebook.com/help/?page=799 ) - Use Facebook Business Apps - ( http://mashable.com/2009/01/22/business-facebook-apps/) Facebook Tools
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14. - Answer questions in your area of expertise to increase exposure: ( www.linkedin.com/answers ) - Purchase LinkedIn Ads : ( https://www.linkedin.com/directads/start ) - Use LinkedIn to generate prospect lists or to research companies - Use LinkedIn connections to get introductions to key people LinkedIn Tools
15. - Join up to 50 LinkedIn groups & send members direct messages without paying for InMails. (Much higher open rate than email.) - For better responses & visibility, ask a question & send it to up to 200 people in your network. - Post news stories, start discussions & be consistent. - Choose quality contacts over quantity . - Move relationships into real time by asking people to lunch. - Paul Castain's Sales Play Book, “ LinkedIn... the Right Way!”
16. - Communication – project blogs, wikis - Instant messaging – Twitter, chat - Customized social networks – ning.com, wackwall.com (e.g. Salesforce's new app, “Chatter”) - Mind mapping for brainstorming – mindmeister.com, mindomo.com, mind42.com - Collaboration - Google docs & calendar, slideshare.net How Can Web2.0 Help Project Managers?
17. Voice Integration Call Jott “ Who do you want to Jott?” “ Myself.” “ Beep” “ Curt, I loved your speech, you are truly a complete genius.” Hang Up
22. How Web2.0 Changes Projects - More stakeholders - Mashups introduce risks - Programmers want to write the latest stuff - Execs see new biz models and want some - Blogs/Wikis for project communication - IT is losing control
23. Dangers of Web2.0 Employees have access to Twitter, Facebook, etc. & can potentially damage your company by: - revealing confidential information (Congressman Peter Hoekstra tweeted his arrival in Baghdad during a secret Congressional delegation trip to Iraq.) - acting inappropriately (e.g. ranting, public fights with others, “astroturfing,” the Domino's disaster) IBM & others have instituted social media policies to prevent this.
24. Web3.0: A Mobile Era Flash, cloud computing & other technology has come to the smartphone Specific apps for IT provide: - Analytics - Network tests - Remote workstation access - Threat-monitoring - Bandwidth evaluation
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27. Chaos Overcommit, processes abandoned in crisis, can't repeat past success. Transition Track project labor hours on all projects – basic costs/ schedules visible to management. Structure Track time/rates and expenses on all projects – complete direct costs known. System Allocate indirect costs. Order Integrated with CRM or accounting systems, AKA Nirvana. P5 - Per Person, Per Project Profitability TM
