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Marcus Buckingham
        &
  Curt Coffman
Measuring strength of Work Place


How do you measure the core elements
needed to attract focus and keep the
           attract,
most talented employees?
Measuring strength of Work Place

  Business
 “Business Units were measurably
 more productive when employees
 answered positively on a scale of 1 to
          d    ii l           l f
 5 to the following 12 questions.”




 Gallup : Analysis of performance data from over 2,500 business units and over 105,000 employees
Four business outcomes correlate to the Big 12



         PRODUCTIVITY

          PROFITABILITY

      EMPLOYEE RETENTION

     CUSTOMER SATISFACTION
12 Questions
                          1. Do I know what is expected of me at work?
                          2. Do I have the materials & equipment I need to do my work right?
                          2 D Ih       th    t i l &      i    tI     dt d          k i ht?
                          3. At work, do I have the opportunity to do what I do best every day?
                          4. In the last 7 days, have I received recognition or praise for good work?
                          4. In the last 7 days, have I received recognition or praise for good work?
           ul Questions




                          5. Does my supervisor or someone at work seem to care about me as a person?
                          6. Is there someone at work who encourages my development?
Most powerfu




                          7. At work, do my opinions seem to count?
                          8. Does the purpose of my company make me feel like my work is important?
M




                          9. Are my co‐workers committed to doing quality work?
                          10. Do I have a best friend at work?
                          11. In the last six months, have I talked with someone about my progress?
                          11 I h l         i      h h      I lk d i h             b               ?
                          12. At work, have I had opportunities to learn and grow?
Mountain climbing
              Getting great at what you do
Yes to all 
   12 
   12
Questions
                             Summit
Questions 
 11 to 12                  How can we 
                           H
                             all grow?

Questions 
Q ti                      Do I belong 
                          Do I belong
 7 to 10
                            here?
Questions 
 3 to 6
                     What do I give?
Questions 
  1 & 2
                  What do I get?
The focus of great managers


Great managers take aim at Base 
          g
 Camp and Camp 1 (Q1 to Q6)

   Securing 5’s is their most 
   important responsibility
Managers and Leaders are different

Leaders look OUTWARD




                   Managers l k INWARD
                   M        look
A great manager is a CATALYST
CATALYST:



Ability to do four 
Ability to do four
 key activities 
 key activities
  REALLY well
4 keys of Great Managers


1. Select the 
1. Select the           Select for TALENT
                      • Select for TALENT
Person                • Not simply experience, intelligence or determination


                      • Define the right OUTCOMES
                        Define the right OUTCOMES
2. Set Expectations   • Not the right steps


3 Motivate the
3. Motivate the       •FFocus on STRENGTHS
                                 STRENGTHS
Person                • Not on weaknesses


4. Develop the 
4 D l th              • Find the RIGHT FIT
Person                • Not simply the next rung on the ladder
Key 1: select for Talent
Key 1: select for Talent
TALENT

A recurring pattern of THOUGHT, FEELING or 
A recurring pattern of THOUGHT, FEELING or
BEHAVIOUR that  can be productively applied.


       FILTER

A characteristic way of responding to the world around us.  
It tells you which stimuli to notice and which to ignore; 
which to love and which to hate.  
It is UNIQUE to you. 
Your filter and your recurring patterns of behaviour are 
Y      fil    d             i             fb h i
enduring.
Your filter more than your race, sex, age  or nationality is 
YOU.  
YOU
WHAT GREAT 
 MANAGERS KNOW




“People don’t change that much. Don’t waste your
time trying to put i what can b l f out. T to d
 i      i          in h        be left     Try draw
out what was left in. That is hard enough.”
Elements of performance
               p
            •   Cannot be taught
                Cannot be taught

 Talents    •
            •
                4‐line highways of your mind
                Recurrent patterns of thought, feeling or behavioural
            •   Difficult to transfer


            • Can be taught by breaking total performance into 

  Skills      steps
            • “How to do” of a role
            • Transferable

            • Can be taught
              Can be taught
            • What you are aware of

Knowledge   •
            •
              Factual knowledge – things you know
              Experiential knowledge – understandings picked up 
              along the way
              along the way
            • Transferable
3 basic categories of Talent




              1. Striving – the ‘WHY’ of a person

              2. Thinking – the ‘HOW’ of a person

              3. Relating – the ‘WHO’ of a person
“The implication is not that people cannot change. 
Everyone can change, can learn.  Everyone can get a little better. 
The language of skills, knowledge and talents simply helps a manager 
identify where radical change is possible, and where it is not.”  
       y                    g    p
How managers find 
    H              fi d
    great talent ?



Know what talents you are looking for

Study your best people
S d        b        l
Key 2: define the right outcomes
Manager’s dilemma: how
do you retain control and
    y
focus      people       on
performance – when you
know that you cannot force
people to behave in the
same way?




Define the right outcomes and then let each person 
    find his own route toward those outcomes
How to manage by remote control ?
I want perfect people

My people don’t have enough talent

Some outcomes defy definition
Some outcomes defy definition

Trust is precious:  it must be earned




          the temptation to Control !
“Forcing your employees to follow required steps only prevents
customer dissatisfaction.
If your goal is truly to satisfy, to create advocates, then the step‐by‐step
approach alone cannot get you there.
        ,y                      p y
Instead, you must select employees who have the talent to listen and to
teach, and then you must focus them towards simple emotional
outcomes like partnership and advice.
If you manage to do this it is something that is very hard to steal ”
                       this,                                   steal.
How do you know if the outcomes are right ?



What is right for 
your customers? ?




                           What is right for
      Wh t i i ht f
      What is right for    the individual?
      your company?
Four expectations of all customers




                                                     Level 4 : Advice

                                   Level 3 : Partnership

                                    y
               Level 2 : Availability

Level 1 : Accuracy
Key 3: focus on strenghts
Let them become more of who they already are

Focus on each person’s strength and 
manage around his weaknesses.

Don’t try to fix the weaknesses.

Don’t try to perfect each person.

Focus on each person’s strength and 
manage around his weaknesses.

Do everything you can to help each 
person cultivate his talents.

Help each person become more of 
who he already is.
Casting is everything


If you want to turn talent into performance, you have to position each
person so that you are paying her to do what she is naturally wired to
do. You have to cast her in the right role.
Everyone has the talent to be exceptional at something. The trick is to
find that ‘something.’ The trick is in the casting.
Spend the most time with your best people

‘No news’ kills behaviour
It s the fairest thing to do
It’s the fairest thing to do
It’s the best way to learn
It s the only way to reach excellence
It’s the only way to reach excellence
And the best way to break through the ceiling
Managing around a weakness


                                               Devise a support system
                                               Find a complementary partner
                                               Find an alternative role




Determine if poor performance is trainable
Determine if poor performance is trainable
Determine if poor performance is not due to 
you as manager tripping the wrong trigger!

Determine if it’s a weakness or a non‐talent
Key 4: find the right fit
A rung too far




          Most employees are
          promoted t th i l
                 t d to their level   l
          of incompetence.        It’s
          inevitable. It’s built into
          the system.
The PROBLEM with climbing the ladder

                    One rung does not necessarily lead to
                             g                  y
                    another.

                    The conventional career path is
                    condemned to create competition and
                    conflict. Why not create heroes in
                    every role?

                    Conventional ‘wisdom’ programmes
                    employees to hunt for marketable
                    skills and experience to climb to the
                    next rung. This thinking is often
                    flawed.
“BEFORE you promote someone, look closely at the striving, thinking and relating 
talents needed to excel in the role.  
                 g                            y      y            p
After scrutinising the PERSON and the ROLE, you may still choose promotion.  
Since each person is highly complex, you may still end up promoting someone into a 
position where he struggles.  No manager finds the perfect fit every time.  
But at least you will have taken the TIME to weigh the FIT between the DEMANDS of 
the role and the TALENT of the person”.
Create heroes in EVERY role
       Set up levels of achievement 
       for EVERY role

          For every role, define
          pay in broad ranges,
          with top end of lower
               top‐end lower‐
          level role overlapping
          bottom end of role
          above

            Set up ‘creative
            acts of revolt’
                        revolt
            (special projects)
What great managers do




Level the PLAYING FIELD
Level the PLAYING FIELD

Hold up the MIRROR

Create a SAFETY NET
The art of tough love
“Tough love is a mind‐set. An uncompromising focus on excellence with a
genuine need to care. It focuses great managers to confront poor performance
early and directly. It allows them to keep their relationship with the employee
intact.
intact Even if the employee has to be ‘let go’. Understanding that each person
                                        let go
possesses enduring patterns of thought, feelings and behaviour liberates
managers who have to confront poor performance. Because it frees the
manager from blaming the employee.”
The art of interviewing for talent
                    Ensure talent interview stands alone

                    Ask a few open‐ended questions and 
                    then try and stay quiet

                    Listen for specifics




                    Talent clues: rapid learning
                    Talent clues:  rapid learning
                    Talent clues:  personal satisfactions
                    Know what to listen for
                    Know what to listen for
The art of performance management

                                                  Keep the routine SIMPLE




                                Meet FREQUENTLY:  minimum once a quarter
                                Meet FREQUENTLY: minimum once a quarter




Focus on the FUTURE



       Ask employee to keep track of HIS OWN performance and learnings
What great managers expect of every 
        talented employee
        t l t d      l

                  Look in the mirror any chance you get

                  Muse

                  Discover yourself

                  Build your constituency

                  Keep track
                     p

                  Catch your peers doing something right
How to operate if your manager is not 
          quite ‘perfect’
             it ‘ f t’
            If she’s too ‘busy’, schedule a performance planning meeting 
                             y              p           p      g       g

            If you are forced to do things ‘her way’, tell her you want to 
            define your role more by outcome, than by steps 

            If you receive inappropriate praise, suggest alternative ways

            If she constantly intrudes, ask if ‘OK to check in less 
            frequently than current practice’




                 If your ‘problems’ are of an entirely different
                 nature, if your manager consistently ignores you,
                 distrusts you takes credit for your work blames
                           you,                       work,
                 you for her mistakes or disrespects you… then get
                 out from under her. You deserve better.
What companies can do to create 
        friendly climate for great managers
        friendly climate for great managers
                     Value world‐class performance in every role

                            Keep the focus on outcomes




Master keys that senior
management of a company
can use to break through
‘conventional   wisdom’s’
barricades




                                  Study your best
                                  Study your best


                       Teach the language of great managers
End thoughts




“Great managers make it all seem so simple.
Just select for talent, define the right outcomes, focus on strengths and then,
as each person grows, encourage him or her to find the right fit.
Completing these few steps with every single employee, your department,
division or company will yield perennial excellence.”
End thoughts




NOBODY said all this is EASY!

 A great manager sometimes has to STRUGGLE to BALANCE 
 A great manager sometimes has to STRUGGLE to BALANCE
the competing interests of the company, the customers, the 
employees and even her own.  
“The needs of the COMPANY and
the needs of the EMPLOYEE
                       EMPLOYEE,
misaligned since the birth of the
corporation over 150 years ago, are
CONVERGING.

The intersection of the company’s
search for VALUE and each
individual’s search for IDENTITY
are forces of change that have
seeded      into  the    corporate
landscape for over 10 years.

The best managers are those who
know how to be CATALYSTS and
speed up these forces of change.”

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