Positive Brand Identity Produced Some of the World’s Greatest Brands

WORLD’S GREATEST BRANDSWORLD’S GREATEST BRANDS
Created By: www.theworldsgreatestbrands.com

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World’s most valuable brands became
valuable because they realised right from the
beginning that solid branding effort in
conjunction with the superiority of their
products and services could serve as a very
important tool to differentiate their business.
World’s greatest brands in the world always
treat their brand as more than a company
logo. Their brand encompasses the entire
range of their business activities ranging from
the goal, mission and objective of the
organization right down to its culture and
tradition.
Positive and well-coordinated brand
management connects beautifully with the
target audience and does an excellent job of
making them understand as to how their
quality of life would greatly benefit by
connecting themselves with the organization
and its offerings.
POSITIVE BRAND IDENTITY PRODUCED SOME OF THE WORLD’S GREATEST BRANDS

Brand Loyalty
One thing common about the world’s most
valuable brands is that portray an excellent
image of what the business is all about and
how its products or services can make their
consumer’s life more convenient.
A well-developed brand image will help your
business be perceived as reliable,
experienced and consumer-focused. This
consistency encourages consumers to
establish a positive connection with your
business and what it has in offer for them.
This is of utmost importance as a positive
association with the brand will subsequently
translate into brand loyalty. Loyalty towards a
brand is the primary reason people choose
one product or service over another.

The lifetime value of loyal consumers is far
higher than non-loyal as customers loyal to
your brand are highly unlikely to switch to your
competitors products and services despite
lucrative offers from them.
Brand Advocates
World’s most valuable brands are generally
the amalgamation of brand loyalty and brand
advocacy. Brand advocates play an important
role in recommending your brands and
products (simply because they like your
offerings).
Word of mouth referrals play a very important
part in establishing positive brand identity.
This is not hard to decipher as positive talk
about your brand carries a higher weight than
an organization’s paid publicity campaign.

List of World’s Greatest Brands
The list of ‘
The World’s Greatest Brands and Leaders 2015
by United Research Services International
evaluates brands across twelve countries and
sixteen industries and sixty-two sub categories
to come up with the world’s greatest brands.
This thoroughly researched and respected list
that is presented after a comprehensive review
by Pricewaterhouse Coopers P.L brings into
limelight the importance of brand building, but
more importantly the factors and the driving
forces that took these brands to the pinnacle
of success.

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Universal Trade Tower, 2nd Floor, Sector 49,
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+91-9599597929, +91-9899472931 Email :
india@uwgholdingsllc.com,
mallika@uwgholdingsllc.com
India (Research & Publishing House)
URS Media Consulting P.L., S-206, Panchsheel
Park, South Delhi, New Delhi -110017 Phone :
011-41602787 and 780 to 785 Email :
india@ursinternational.co.in

Positive Brand Identity Produced Some of the World’s Greatest Brands

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Positive Brand Identity Produced Some of the World’s Greatest Brands