Warrensville Heights Chamber of Commerce Presentation by David Toth, CEO of WorkSmart Integrated Marketing

1. Social Media + Your Other Stuff David@WorkSmartIM.com February 16, 2009

2. Outlines Key Factors Marketing Trends Discovery and Strategy Social Media Strategy Rules Linked In, Twitter and Facebook Tracking and Goals Wrap up and Q/A

3. Key Factors Brand / messaging Metrics – measuring return on investment Measurements for success – Goals of campaign Integration into collateral

4. Marketing Trends

5. Increase of budgets

6. Barriers to entry

7. The Marketing System

8. Discovery and Strategy Objectives – The objectives defined will be used to measure the success of the marketing efforts. Audience Segmentation – Defining of the audience profiles to whom our communications will be directed. Strategy Development – Creating tailored strategies geared toward each audience segment. Message Strategy – The development of a series of messages targeted towards the audience profiles.

9. Social media strategy

11. The rules of social media QUALITY OF CONTENT IS KING Build relationships and awareness with content that is relevant, engaging, entertaining and valuable.

12. The rules of social media VIRAL ISN’T CREATED. IT HAPPENS. Involve audience with multiple levels of engagement and collaboration Through all of these channels will be an underpinning association to marketing strategy

13. The rules of social media AVOID FORCING ACTIVE MARKETING CONTENT INTO PASSIVE MEDIA Let them participate with the right content at the right time in the right order

14. ENGAGEMENT (this is so cool. I need to share and contribute) RELATIONSHIP (I can really relate to this. Who is behind all of this?) ATTRACTION (I could really see myself being a part of this.) Relevant Engaging Entertaining Valuable Audience Bios and stories of involvement Client Brand Proposition

16. Twitter 90/10 rule Use Search.Twitter.com for real-time tweets Use a URL shortener Tr.im Retweet! (RT) Evangelist re-tweeting system @replies

18. Tracking

19. Goals

20. Key Factors Brand / messaging Metrics – measuring return on investment Measurements for success – Goals of campaign Integration into collateral

21. Social Media + Your Other Stuff David@WorkSmartIM.com February 16, 2009