Social Media Marketing Best Practices for Airports - A Case Study of the Akron Canton Airport

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Kristie Van Auken of the Akron Canton Airport discusses the story of the airport's use (and success) with social media. Follow them at http://www.twitter.com/CAKairport.

Educação Negócios Notícias e política

Kristie VanAuken, Senior Vice President and Chief Marketing and Communications Officer Using Web 2.0 to to Fly through Turbulent Skies

Social Media TeamCAK CAKElizabeth CAKristie CAKairport (Ryan)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Using Web 2.0 to fly through turbulent Skies

About the Airport ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Passenger growth LGA/TPA BOS/ CLT/PHL DEN/LAS/RSW ATL- FL MCO ATL-DL Record breaker! 275% increase

New Media is Transforming ,[object Object],[object Object]

We Started with a Corporate Blog ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why Web 2.0? ,[object Object],[object Object],[object Object],[object Object],[object Object],CAK Fan Page on Facebook

YouTube and Flickr Offer Visuals CAK on YouTube CAK Photostream on Flickr

Twitter is real-time dialog with customers CAK on Twitter

Capture Hearts & Mind & Put Competition on Notice Twitter Twitter Brewed Fresh Daily Blog Twitter

The Payoff- New Customer who likes to tell people what he likes

Sync Branding, Advertising and Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Can You Do with Web 2.0? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Kristie VanAuken, Senior Vice President and Chief Marketing and Communications Officer (the lucky leader) THANK YOU!

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