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SEO Best Practices for Websites

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WorkSmart Integrated Marketing
WorkSmart Integrated Marketing

The document discusses search engine optimization (SEO) best practices presented by Leslie Carruthers, President of The Search Guru. It covers analyzing website traffic and conversions, keyword research, on-page and off-page optimization strategies, and creating a long-term SEO plan that includes content creation, link building, and monitoring results. The goal is to help businesses drive targeted traffic, boost sales and brand awareness through organic search engine rankings.

EducaçãoTecnologiaDesign
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Search Engine Optimization Best Practices March 17, 2009 Presented by Leslie Carruthers President of The Search Guru
The Search Guru: Our Philosophy and Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Search Guru ,[object Object]
What is possible for your business: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bottom Line: How often does your website enable a profitable interaction? ,[object Object],[object Object],[object Object]
Is your website working for you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is important for websites now? ,[object Object],[object Object],[object Object],[object Object]
Leaving sales on the table… ,[object Object],[object Object],[object Object],[object Object]
WHAT IS SEARCH ENGINE OPTIMIZATION?
[object Object]
Services: ,[object Object],Paid Listings Organic Listings
How do we “optimize” pages for search engine spiders? ,[object Object]
Seeing the error of your developer’s ways: how to bake SEO into your site’s structure ,[object Object],[object Object]
Ethical SEO – Best Practices ,[object Object],[object Object]
WHY DO YOU NEED SEO?
People are increasingly looking for products and services online; huge amounts of traffic go through the search engines. ,[object Object],[object Object]
Consumer view - search engine = internet ,[object Object],[object Object]
Basic part of doing business online ,[object Object],[object Object]
HOW CAN SEO HELP YOUR BUSINESS? ,[object Object],[object Object],[object Object],[object Object]
GETTING STARTED WITH SEO
Keyphrase research ,[object Object],[object Object],[object Object]
On page vs. off page ,[object Object],[object Object]
On-page factors ,[object Object],[object Object],[object Object],[object Object],[object Object]
On-page factors ,[object Object],[object Object],[object Object],[object Object]
On-page factors ,[object Object],[object Object],[object Object],[object Object],[object Object]
On-page factors ,[object Object],[object Object],[object Object]
On-page factors ,[object Object],[object Object],[object Object],[object Object],[object Object]
Off-page factors ,[object Object],[object Object]
Off-page factors ,[object Object],[object Object]
Off-page factors ,[object Object],[object Object]
INTERNET REPUTATION MANAGEMENT
The importance of internet reputation management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to fight back: the right way ,[object Object]
1. Start a business blog ,[object Object]
2. Create profiles for your business on other sites ,[object Object]
3. Contact sites and try to get negative remarks removed Dear Sir or Madam: This is a request for the immediate removal of the following comment from [commenter] on your website at [URL]: [comment] This person has made false, derogatory remarks about our company and owners. Please confirm the immediate removal of this comment to me as soon as possible. If you have any questions, please contact me. Thank you for your prompt attention to this matter. Your name Contact information
4. Encourage positive reviews Dear [Customer], Thank you for your recent purchase with [Company]. We hope you are satisfied with your purchase. We would welcome any feedback you’d like to share; please visit [URL] to post your comments. We value your patronage and hope you will shop with us again soon. Thank you! [Company] Customer Service
YOUR SEO PLAN
Short term SEO plan ,[object Object],[object Object],[object Object],[object Object]
Long term SEO plan ,[object Object],[object Object],[object Object],[object Object]
Long term SEO plan ,[object Object],[object Object],[object Object]
Additional resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You from The Search Guru! 896 Arboretum Circle Sagamore Hills, OH 44067 440-306-2418 www.TheSearchGuru.com [email_address] Twitter: @ thesearchguru

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SEO Best Practices for Websites

  • 1. Search Engine Optimization Best Practices March 17, 2009 Presented by Leslie Carruthers President of The Search Guru
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  • 9. WHAT IS SEARCH ENGINE OPTIMIZATION?
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  • 15. WHY DO YOU NEED SEO?
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  • 36. 3. Contact sites and try to get negative remarks removed Dear Sir or Madam: This is a request for the immediate removal of the following comment from [commenter] on your website at [URL]: [comment] This person has made false, derogatory remarks about our company and owners. Please confirm the immediate removal of this comment to me as soon as possible. If you have any questions, please contact me. Thank you for your prompt attention to this matter. Your name Contact information
  • 37. 4. Encourage positive reviews Dear [Customer], Thank you for your recent purchase with [Company]. We hope you are satisfied with your purchase. We would welcome any feedback you’d like to share; please visit [URL] to post your comments. We value your patronage and hope you will shop with us again soon. Thank you! [Company] Customer Service
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  • 43. Thank You from The Search Guru! 896 Arboretum Circle Sagamore Hills, OH 44067 440-306-2418 www.TheSearchGuru.com [email_address] Twitter: @ thesearchguru