Laura Bennett discusses her experiences in starting a blog for Embrace Pet Insurance at an eMarketing Techniques Complimentary Webinar hosted by WorkSmart eMarketing. See the blog at http://blog.embracepetinsurance.com/
5. Your Blog’s Purpose and Identity
•Define your purpose upfront
•Define your purpose upfront
e.g.
•Build web presence for new company
•Build web presence for new company
•Build trust in the Embrace brand
•Change the flighty image of pet insurance
•Change the flighty image of pet insurance
•How does your blog support your brand?
•How does your blog support your brand?
11. Promotion
Get bloggers to talk about you
Get bloggers to talk about you
Participate in other social media
Participate in other social media
Tell your customers
Tell your customers
Put blog on your website
Put blog on your website
15. Blog list
Laura Bennett’s Alltop List
http://my.alltop.com/laurabennett/
Notas do Editor
<number><number>
<number>
Assuming listener is considering blog for companyAssuming beginner to intermediate blogging experienceAssuming intermediate technical skills<number>
<number>
<number>
<number>
<number>
Assuming listener is considering blog for companyAssuming beginner to intermediate blogging experienceAssuming intermediate technical skillsGratuitous cute cat and baby picture <number>