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eMarketing Techniques for Growing Your Organization with Web 2.0 and Social Media

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WorkSmart Integrated Marketing
WorkSmart Integrated Marketing

Brad Kleinman's keynote speech at the 2008 VCCS Hire Education Conference at The Homestead.

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eMarketing Techniques How to take advantage of Web 2.0 and Social Media to grow your organization today By Brad Kleinman WorkSmart - eMarketing
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 Caveats… ,[object Object],[object Object],[object Object],[object Object]
Accountability
Accountability ,[object Object],[object Object],[object Object],[object Object],[object Object]
The New Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Machine is Us/ing Us
Who was the person of the year in 2006?
The New Web
Statistics & Trends ,[object Object],[object Object],[object Object],[object Object]
A Vision of Students Today
Benefits of eMarketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating a Marketing System
eMarketing Best Practices - Microsite 1.) Make it EASY to buy 2.) ENGAGE your users 3.) Make sure you GET their email
eMarketing Best Practices – Email ,[object Object],[object Object],[object Object]
eMarketing Best Practices – Email ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
eMarketing Best Practices – SEM ,[object Object],[object Object],[object Object]
eMarketing Best Practices – SEM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use Social Media
Thank you! Brad Kleinman [email_address]

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