Brad Kleinman of WorkSmart eMarketing discusses best practices in eMarketing and Social Media for alumni development at the Council for Resource Development National Conference.

1. eMarketing Strategy Overhaul Presented by Brad Kleinman Brad@WorkSmart-eMarketing.com

2. About The Speaker – Brad Kleinman

3. Keynote Speech Outline Accountability Web 1.0 -> Web 2.0 Social Media Trends Benefits of eMarketing Creating your Marketing System Specific eMarketing Techniques Website Optimization Email Marketing Search Engine Optimization Social Media Optimization

4. Caveat #1 – The 80/20 Principle

5. Caveat #2 – Water from a Firehose

6. Caveat #3 – Have Fun!

7. Caveat #4 – Marketing Foundations

8. Accountability

9. Accountability Choose a partner Introduce yourself Commit to do ONE thing you learn today Connect outside of this workshop Check up with each other - MIH

10. The New Web

12. User driven content

13. Rich, interactive and user-friendly

14. Community and Social Network

15. Incorporation of Video and MobileEx. Blogs, wikis, social networks, online video, etc

16. The Machine is Us/ing Us

17. What is Web 2.0?

18. Benefits of eMarketing Easy to use Easy to quantify Easy to customize Easy to interact with users Time Efficient Cost efficient High Return on Investment

21. Significant Barriers to Adoption

22. Creating Your Marketing System

23. Optimizing Websites for Conversion Design Capture viewers attention immediately Make sure you have a call-to-action Get them to come back Analysis Google Analytics Google Optimizer

24. Capture Attention Immediately

25. Engage your users

26. Google Analytics – Tracking Success

27. Tracking Goals in Google Analytics

28. Using Google Website Optimizer

29. Website Best Practices 1.) Make it EASY to buy 2.) ENGAGE your users 3.) GET their email

30. Use Email Marketing Cost effective ~ 500 = $15/month View opens and clicks Know exactly who opened it and when Develops relationships You open email from people you trust Offer a value-based monthly newsletter

31. Email Marketing Best Practices Focus on users needs (80%/20%) Have a call to action Track results and follow-up

32. Organic VS Paid Search

33. SEO VS PPC

34. eMarketing Best Practices – SEM Use title tags Key in to your keywords Inbound links!

35. Use Website Grader

36. RSS – The common denominator

37. The Technology & The tools

38. Facebook – The Social Network

39. Getting Started Edit your profile Basic info Personal info Contact info Education and work

40. Facebook Basics

41. What’s on your mind?

42. Facebook for Business – Events

43. Facebook for Business – Ads

44. Facebook for Business – Public Profiles

45. Thank You Presented by Brad Kleinman Brad@WorkSmart-eMarketing.com