WordPress For News And Media - WordCamp Uk 2009
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A presentation by David Coveney of Interconnect IT (visit http://www.slideshare.net/interconnectit for our shiny new SlideShare channel) on the use of WordPress in News and Media sectors.
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WordPress For News And Media - WordCamp Uk 2009
- 1. WordPressforNews &Media Presented by David Coveney WordCamp UK 2009
- 2. Introduction ‘It's amazing that the amount of news that happens in the world every day always just exactly fits the newspaper.’ Jerry Seinfeld
- 3. Types of Site Blogs Chronologically ordered Semantically structure No sections Open to commenting Part of a community Strongly interlinked Typically 0-5 posts a day News & Magazine Chronologically ordered Semantically structured Multiple sections Closed to commenting Community leading More incoming links 3-many posts a day
- 4. Key WP UK News & Media Sites Spearhead sites from some large organisations Telegraph Blogs the busiest Telecoms.com most sophisticated? Metro big users of open source, WP project gaining momentum
- 5. News is Growing & Diversifying
- 6. News Blogging Telegraph Blogs biggest in the UK Performance Interconnecting multiple MU blogs WPMU Dev valuable for blog networks But for some requirements, you have to do quite a bit of coding
- 7. WordPress as a News Platform Think about sheer quantity of data Sections can be by blog (WPMU) Or a single WP site Use categories Or get clever with widgets & categories
- 8. Effects of WordPress Social plugins Google News Easier Publishing Better Visitor Engagement
- 9. So You Want A News Site in WP? Plugins Extra Excerpt Social Bookmarking User Photo WP Navigation List Plugin WP Popular Posts WP-Polls Related Articles WP Super-Cache Themes Caribou News Mimbo/Mimbo Pro Fresh News The Journal StudioPress
- 10. Telecoms.com One of the first full news sites from a major group Up to 50% traffic improvement Four box serving Load balancer, front end cache Two Apache servers One mySQL server Shared with other Informa sites Configurable Content Aggregation Widgets New section page = new widget space
- 12. The Future More News Sites WP & WPMU Integrated BuddyPress
- 13. Thanks and any Questions? David Coveney http://twitter.com/davecoveney http://www.interconnectit.com http://spectacu.la 0151 709 7977
Notas do Editor
- WordPress can be used for both... Don’t linger on bullet points in case you bore people to death...
- Express and Star guys are here, and they really broke new ground in the UK by using WP for their entire site.
- Google Trends isn’t the be all and end allSearches for news is pretty flat – people already know where they go for it in the mainstream.More people writing newsMore aggregators bringing it all togetherMore relevance to particular marketsFunny how the Financial news picked up a lot lately.Some sectors are dropping in search terms – because people already know where to go for their news – opportunities for new news sites are probably reducing.But still just the same amount of time to read the newsTherefore less time for each news item... What does that mean?
- So many things missing from WPMU core – global search, useful cross blog user management.I discovered something – in WPTavern’s forums I made a joke about “retired colonels going apoplectic about the changes, but that was to be expected...” I so didn’t expect a commenter on a Telegraph blog to find it and use it against both ourselves and the team. The suggestion was that we should take a 90% pay cut. Which given the cost of a train fare to London these days would have meant that we’d have been paying to help them!
- Hard numbers are commercially sensitive but you can see the trend – graph begins with WP go-live.We’re looking at 30%-50% improvements over the first quarter post implementation on a typical site. Better engagement means visitors return again and again to read comments, see replies to their comments, etc.Chart is actually an amalgam of several news sites over a quarter or so (ie, where we could gather data from Compete, Alexa and server stats)... A few big digg effects.
- Extra Excerpt/Title to be released to GPL soon.Caribou News is our own freebie offering for those wishing to set up a WP News site, the others are good too, but ours is the only one (so far as we are aware) that supports sections.
- Quote from the editor at Telecoms.com: The previous system was a bespoke Java-based platform developed in house. In short, it was a nightmare - inflexible, inefficient, and clunky. By comparison, Wordpress is a dream, and the best thing is, less technical users find it intuitive and easy to get along with. As a successful blogging platform you can tell a lot of time and effort has been invested in making it a slick and productive tool, and that translates well when using it as a business CMS too.