3 Secrets of Social Media Marketing

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Oct. 1, 2009 presentation for Rethinking Corporate Communications, a conference held at Pepco headquarters in downtown DC and produced by Communitelligence.

Negócios Tecnologia

Slide Title

3 Secrets of Social Media
Marketing

© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

This is a joke… really, anyone can
become a social media expert. But
you gotta walk the talk.

Slide Title

Illus. by Stuart Goldenberg

“What do I like look…
a tech expert?”
http://www.nytimes.com/2009/09/10/technology/personaltech/10pogue.html

-  David Pogue, The New York Times (Sept. 10, 2009)

© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

Slide Title

© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

You don’t need to use all the tools.
Social Media Grab Bag

Slide Title

© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

Gotta use Twitter, YouTube, Facebook, LinkedIn, Flickr and Blogs.
Social Media Simplified

Slide Title

© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

My favorite slide from 3 years ago, but still speaks to a lot of folks.
Blog(s) for Einstein?

Slide Title

© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

Importance of mobile

Slide Title One in five U.S. adults has no landline;
49% of young adults (ages 18 – 29) use
only cell phones

Harris Poll April 4, 2008

2/3 of Americans own a video-
enabled mobile device, including
iPods, cell phones and laptop
computers.

BitBriefs Sept. 11, 2009

© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

Example #1
Break

Lee Aase – Mayo Clinic’s social media guru
Slide Title

http://www.slideshare.net/LeeAase/energizing-word-of-mouth-through-social-media

© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

Example #2
Break

Slide Title

© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

Slide Title

debbie.weil@gmail.com

Mobile: 202.255.1467

Site/blog: www.debbieweil.com
This presentation created for
Communitelligence’s Rethinking Twitter: @debbieweil
Corporate Communications 2009
Oct. 1, 2009
Washington DC

© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

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3 Secrets of Social Media Marketing

2. This is a joke… really, anyone can become a social media expert. But you gotta walk the talk. Slide Title Illus. by Stuart Goldenberg “What do I like look… a tech expert?” http://www.nytimes.com/2009/09/10/technology/personaltech/10pogue.html -  David Pogue, The New York Times (Sept. 10, 2009) © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

7. Importance of mobile Slide Title One in five U.S. adults has no landline; 49% of young adults (ages 18 – 29) use only cell phones Harris Poll April 4, 2008 2/3 of Americans own a video- enabled mobile device, including iPods, cell phones and laptop computers. BitBriefs Sept. 11, 2009 © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

8. Example #1 Break Lee Aase – Mayo Clinic’s social media guru Slide Title http://www.slideshare.net/LeeAase/energizing-word-of-mouth-through-social-media © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

10. Twitter – 7 ways to get RTs and Followers #1 Get out of silo mentality Slide Title #2 Start small; fail cheaply #3 It’s OK! Build your personal brand AND your company brand © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

11. Slide Title debbie.weil@gmail.com Mobile: 202.255.1467 Site/blog: www.debbieweil.com This presentation created for Communitelligence’s Rethinking Twitter: @debbieweil Corporate Communications 2009 Oct. 1, 2009 Washington DC © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

Notas do Editor

Start low risk Don’t reinvent the wheel Learn from your mistakes Start small, fail cheaply Test, then ramp up

3 Secrets of Social Media Marketing

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