1. Philipp Stelzer
June 20 2014, Berlin

4. 3,000,000
1,500,000
0
June – August 2009
Monthly Active Users – Brain Buddies

5. 2010 2011 2012 2013 2014
Mobile
Facebook
75%46%32%1%
Mobile
Share
Mobile First Company

6. 0
500
1000
1500
2000
2500
2012 2013* 2014* 2015* 2016* 2017*
DeviceSalesinMillions
PC Tablets Smartphones
PC, Tablet, Smartphone Sales
* Estimated. Source: IDC, Dec 2013

8. 0
50
100
150
200
250
300
2012 2013 2014 2015 2016
Freemium
Paid Apps
Advertising
Revenue Mobile Games in Germany
Source: Mücke, Sturm & Copmany, 2014

9. Source: Screenshot, iTunes AppStore Canada, 22.02.2014

11. The Free-to-Play Business Model
Give your service away for free,
acquire a lot of customers very
efficiently, then offer premium
priced value added services.
Fred Wilson, shortened
Fred Wilson, shortened

16. “Hit Filter” development process:
Only work on potential hits
Prototypes
Production
Soft launch
Launch
40
10
7
3
2 Hits

17. Tens of
millions ($)
in revenue

18. It’s hits
driven.

19. Revenue Mobile Apps in April by Publisher
0
500.000
1.000.000
1.500.000
2.000.000
2.500.000
3.000.000
3.500.000
4.000.000
4.500.000
(iOS / Germany only)
Source: Appannie.com

20. Mobile games, free-to-play….I don’t know….

23. Repeatedly creating hits.
Philipp Stelzer
Philipp.Stelzer@wooga.net | @lookinginsight