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Pocket Gamer Connects 2014_The Experience of Entering the Korean Market
1.
Sebastian Kriese ! Corporate Development
Manager
2.
3.
Do you play games
every day?
4.
NO
5.
Do you listen
to music every day?
6.
Do you watch videos
every day?
7.
YES
8.
Everybody plays, every
day.
9.
10.
Top Free Apps
Positions Launch Week + #1 #1 #1 #1 7 others #1
11.
34,000,000+ Users Jelly Splash
Android Jelly Splash Flash Jelly Splash iOS 35.000.000 26.250.000 17.500.000 14 1/ /0 07 13 2/ /1 22 13 2/ /1 06 13 1/ /1 20 13 1/ /1 04 13 0/ /1 19 13 0/ /1 03 13 9/ /0 17 13 9/ /0 01 16 /0 8/ 13 8.750.000
12.
Truly Global English French German Spanish Italian Portuguese Turkish Polish Russian Dutch Norwegian Swedish Danish Korean Arabic Traditional Chinese Simplified Chinese Indonesian Japanese Thai
13.
Testing: Korea
14.
Optimise for Korea Grow Fast Understand Kakao Creating a Success
Story in Korea
15.
Optimise for Korea
16.
Optimise for Korea
17.
Grow Fast
18.
Grow Fast
19.
Grow Fast Paid Traffic 57% 43% 14%
20.
Grow Fast
21.
Understand Kakao
22.
Understand Kakao
23.
Optimise for Korea Grow Fast Understand Kakao Creating a Success
Story in Korea
24.
Wooga revenues • 280
employees from 40 nations • Based in Berlin, Germany • Profitable since 2012 2009 2010 2011 2012 2013
25.
Sebastian Kriese ! Corporate Development
Manager
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