Cross Platform Promotion_3MG London 2013

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Wooga

Tecnologia Diversão e humor

Cross Platform Promotion
Sebastian Kriese

Now 2 years
Only 34 million consoles sold last year

Cross Platform Connectivity
No Transfer
4
3
2

Cross Platform Connectivity
IP Transfer
No Transfer
4
3

Cross Platform Connectivity
IP Transfer
No Transfer Partial Transfer
4

Cross Platform Connectivity
Fully SynchronizedIP Transfer
No Transfer Partial Transfer

56 gems
smartphones
72 gems
7” tablets
90 gems
8.9 and 10” tablets
Optimized for diﬀerent screen sizes

On Facebook
Cross Promotion Opportunities
On Mobile Devices From Facebook to Mobile

Top & Bottom Banner
2 bn
impressions per
month

Open Graph
25%
of new users in
Pearl’s Peril

Mobile Cross Linking
2.7x
higher conversion

Interactive SMS Banner
35k
Text messages
in 5 countries

Facebook: Requests
1.9 mio
visitors come each
month from Facebook

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