How the Market Can Help Organic Brands Grow

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wongkaiyuen

Technology Business

National Organic Agriculture Seminar
2012

Paper 10

Marketing & Branding Organic Product

How Can The Market help?

Speaker

Co Owner / Founder

Ecogreen Organic Shop & Restaurant

Reframe

Yes, the market can help?
BUT
1st
How can we get the market to help?

Market Support

Awareness
Compelling
Serving
Like
Own

STEP 1

[Start with The Content ]
which is
ME & MY PROPOSITION

True
Unique
Innovative
Paradigm Shift

Step 2
Use the Channels
[1 ]
Face to Face

[2]

Social Media

Branding, the journey

Know
V
Like
V
Trust
V
Share

New Age
New paradigm/ Counter intuitive
Give vs Get
Transparent vs Opaque
Collaborate vs Compete
Inclusive vs Exclusive
Diverse vs uniform

Further references
• www.ted.com
• www.youtube.com/watch?v=4NyXzir2yKg&feature=related
• www.youtube.com/watch?=ukA2zKGQik&feature=related
• http://askdianakerekes.com/personal-branding-2/
• http://www.youtube.com/watch?v=0eUeL3n7fDs
• http://www.facebook.com/#!/DQFarm
• http://www.facebook.com/#!/EcogreenOrganic
• www.slideshare.net/wongkaiyuen/edit_my_uploads

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How the Market Can Help Organic Brands Grow

1. National Organic Agriculture Seminar 2012 Paper 10 Marketing & Branding Organic Product How Can The Market help?

2. Speaker Co Owner / Founder Ecogreen Organic Shop & Restaurant

3. Reframe Yes, the market can help? BUT 1st How can we get the market to help?

4. Market Support Awareness Compelling Serving Like Own

5. STEP 1 [Start with The Content ] which is ME & MY PROPOSITION True Unique Innovative Paradigm Shift

6. Step 2 Use the Channels [1 ] Face to Face [2] Social Media

7. Social Media

8. Step 3 Sustain The Conversation

9. Branding, the journey Know V Like V Trust V Share

10. New Age New paradigm/ Counter intuitive Give vs Get Transparent vs Opaque Collaborate vs Compete Inclusive vs Exclusive Diverse vs uniform

11. GIVE Help Market v v GET Market Help

12. Further references • www.ted.com • www.youtube.com/watch?v=4NyXzir2yKg&feature=related • www.youtube.com/watch?=ukA2zKGQik&feature=related • http://askdianakerekes.com/personal-branding-2/ • http://www.youtube.com/watch?v=0eUeL3n7fDs • http://www.facebook.com/#!/DQFarm • http://www.facebook.com/#!/EcogreenOrganic • www.slideshare.net/wongkaiyuen/edit_my_uploads

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