Innovate! Forget product development
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A pecha kucha presentation I gave recently at a seminar about the need for companies to differentiate by adopting the idea value driven innovation vs. the old product driven innovation thinking.
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Innovate! Forget product development
- 1. OPMENT! DEV EL T PR ODUCT TE! F ORGE INN OVA
- 2. TOBIAS DAHLBERG www.tobiasdahlberg.com WONDER HELSINKI www.wonderhelsinki.com WONDER HELSINKI
- 3. A TIM E OF LIVIN G IN WE A RE HAN GE. TION AL C EXCEP SO URCES... TURAL RE C RISIS. NA I NANCIAL POPUL ATION. F G LU ES. AGIN M. NEW VA NEW CAPITALIS
- 4. APT TO A RN T O AD M UST LEA RLD PAN IES GIN G WO COM LY C HAN CO NST ANT “KODAK LOST ITS MOMENT” R . I . P. 1880-2011 WONDER INNOVATION
- 5. MP ETITIO N N TO CO BO ILS DOW IT ALL HANGE TODAY PEED OF C INABLE TED, BU T THE S N IS NO T SUSTA COMPE OVATIO ALWAYS CT DRI VEN INN MPANI ES HAVE . PRODU CO YTHING CHANG ES EVER
- 6. G YO UH AVE EVERYT HIN NT! QU ESTION MA NAG ME ABO UT L EAR NED . SINESS LEVEL S OF BU IVITY TO ALL & CREAT PPLY DESIGN A WONDER INNOVATION
- 7. TAG E= E ADVAN M PET ITIV RE. CO E CU LTU CO RPO RAT in com panies son to invest e only rea eir abi lity to ce of p rofit, th novate and th “The o n ly sour eir abi li ty to in Immelt, G E the fu tu re is th ifferen tiate” Jeffer y in d WONDER INNOVATION
- 8. NTIT ION OF DIFF ERE E ST RAT EGY to be TH e fir m seeks ereby t he th imen sions rateg y wh ng so me d “a st i ndust r y alo orter rent in its alue” M. P diffe stom ers v t hat cu WONDER INNOVATION
- 9. E BEST. TE TOB E TH ’T CO MPE NIQUE! DON TO B EU CO MP ETE WONDER INNOVATION
- 10. PRO DU CT E ER AO F“ E. TH T” IS G ON ELO PM EN DEV ED R IV EN TER “VALU EN IO N ”. IN NO VAT WONDER INNOVATION
- 11. WH AT YOUR E IS NOT T YOU MAK YS. W HA STO ME R BU CU ROVIDE. . E THEY P M. ETC.. HE VALU EY BUY T HEY BUY FREEDO UCTS, TH BILITY. T UY PROD O DON’T B Y BUY M PEOPLE ARS. THE ’T BUY C PEO PLE DON WONDER INNOVATION
- 12. RODUCT IN T HE P LUE IS NOT TH E VA ALUE IS ALWAYS VALUE. V H VALUE! GIVES IT ART WIT NTIL SO MEONE UCT? ST IS WORT HLESS U HE PROD T WITH T ADIAMOND HY STAR VE. SO W SUBJECTI WONDER INNOVATION
- 13. Our Value Menu *** Functional value What it does e.g. energizing me Emotional value el How it makes you fe e.g. Nostalgia Symbolic value ou What it says about y e.g. “I am creative” Social value The greater benefit IX. closer UE M e.g. Bringing people *** UE VAL ATE AU NIQ CRE WONDER INNOVATION
- 14. DRINKING FARMING PREPARING LOGISTICS VALUE E COSYSTEM SERVING,REAL.LIFE N BE VALU E CA MANUFACTURING Y ABOUT HOW BRO ADL LIVE RED. TH INK D AN D DE CR ATE E BRANDING+PACKAGING SERVING,ONLINE SELLING
- 15. EYOND THE VAL UE B ATE NEW IN NOV RODUCT P PAIR BO UGHT. RITY FO R EVERY CHA IR OF SHOES TO TO MS G IVES A PA
- 16. EW MEA NING CAN M EAN N NNOVATION EXAMPLE: I NEW VALUE. EATING LY AB OUT CR ATION IS SIMP INNOV
- 17. UCT ION O LD P ROD LUE EVIV ING NEW VA R PR O VIDE THO DS CAN ME G OLD TH SO METHIN CAN START WI OVATIO N DOXICA LLY, INN PARA WONDER HELSINKI
- 18. SUCCESS CEI PE F OR A RE CREATE UNIQUE VALUE PROMISES. DESIGN NEW VALUE DELIVER ON PROMISES BY INTERGRATING BY DOING THINGS INTERNAL FUNCTIONS. DIFFERENTLY. EXPLORE FOR NEW VALUE CREATION OPPORTUNITIES. WONDER HELSINKI
- 19. ELSINK I.COM W.WONDERH WW Wonder creates business transformation through branding and innovation. WONDER HELSINKI