What Event Marketers Can Learn From The Maker Movement: #EventTechLive
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They may be amateur DIY enthusiasts with a high-tech skill set, but the Maker Movement is influencing the way brands market themselves. Learn how to apply the basics of maker-culture inspired thinking and experimentation into the creative process and, what works and what doesn’t when connecting digital, social and mobile with physical, mechanical and real-world devices and experiences. In this session, you’ll learn about some of the newest technologies being used by brands in activations around the world. (Think smile-activated and object-recognition-enabled vending machines, and transparent LCD displays.) Mark Stewart, President & Chief Innovation Officer, wonderMakr Mark Harrison, President & CEO, T1
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What Event Marketers Can Learn From The Maker Movement: #EventTechLive
- 1. WHAT EVENT MARKETERS CAN LEARN FROM THE MAKER MOVEMENT Mark Stewart | wondermakr Mark Harrison | T1 @mechastewart | @wonderMakr @markharrison3 | @theT1agency
- 2. #IFCADC | #INNOVATION ABOUT ME @MECHASTEWART
- 3. #IFCADC | #INNOVATION ABOUT ME @MECHASTEWART
- 4. #IFCADC | #INNOVATION ABOUT ME @MARKHARRISON3
- 5. #IFCADC | #INNOVATION ABOUT ME @MARKHARRISON3
- 6. TRIED AND TRUE: THERE’S NOTHING WRONG WITH THAT. #EVENTTECHLIVE | #MAKETING
- 8. #IFCADC | #INNOVATION The MAKER APPROACH. AKA: “MAKETING".
- 9. #IFCADC | #INNOVATION QUESTIONING1 OBSERVING2 NETWORKING3 THE MAKETING APPROACH: EXPERIMENTING4 ASSOCIATING5
- 10. #IFCADC | #INNOVATION MAKING MAKES US HUMAN THE MAKER MOVEMENT MANIFESTO DO IT TOGETHER PLAY, PARTICIPATE, SUPPORT SHARE YOUR SUCCESS, GIVE BACK 1 2 3 4 #EVENTTECHLIVE | #MAKETING
- 11. #IFCADC | #INNOVATION WHY MAKERS MATTER TO MARKETERS INNOVATION New products. No limits. PARTNERSHIPS Remember: DIT! THESE GUYS Been there. Done that. PASSION Niche communities
- 13. #IFCADC | #INNOVATION ReDD’S APPLE LAUNCHER• INTERNET OF THINGS • MICROCONTROLLERS/ARDUINO • SOCIAL VENDING • 3D PRINTING • RFID/NFC/BLE • ROBOTICS • SMART INSTALLATIONS • INTELLIGENT RECOGNITION • INTERACTIVE GAMES • CUSTOM APPLICATIONS
- 14. #IFCADC | #INNOVATION CREATE SOMETHING NEW. SURPRISE AND DELIGHT. #EVENTTECHLIVE | #MAKETING
- 15. #IFCADC | #INNOVATION INVOLVE YOUR FANS. OWN YOUR OWNED MEDIA. #EVENTTECHLIVE | #MAKETING
- 16. #IFCADC | #INNOVATION MAKE IT CONNECTED. EXTEND THE EXPERIENCE. #EVENTTECHLIVE | #MAKETING
- 17. #IFCADC | #INNOVATION BUILD A BETTER PEOPLE-TRAP #EVENTTECHLIVE | #MAKETING
- 18. #IFCADC | #INNOVATION ReDD’S APPLE LAUNCHER #IFCADC | #INNOVATION
- 19. #IFCADC | #INNOVATION ReDD’S APPLE LAUNCHER #IFCADC | #INNOVATION
- 20. #IFCADC | #INNOVATION ReDD’S APPLE LAUNCHER #IFCADC | #INNOVATION
- 21. #IFCADC | #INNOVATION ReDD’S APPLE LAUNCHER #IFCADC | #INNOVATION
- 22. #IFCADC | #INNOVATION ReDD’S APPLE LAUNCHER #IFCADC | #INNOVATION SOMETHING TO SMILE ABOUT : AIR MILES
- 23. #IFCADC | #INNOVATION THE AIR MILES BUSINESS PROBLEM/ASK - We developed solution, which became a property. Own your own media. Create an on-going marketing asset.
- 24. #IFCADC | #INNOVATION ReDD’S APPLE LAUNCHERAIR MILES: HOW WE GOT HERE
- 25. #IFCADC | #INNOVATION THE SMILE BOOTH is customized for customer channels – provides insights and learning on how people interact with brand
- 26. #IFCADC | #INNOVATION AIR MILES SMILE BOOTH is an owned asset. IT’S NOT brief = TV ad – it’s different than that. Reinvent how you think about your programs – used at town halls, NBA events, LiveNation Festivals, retail partners and industry summits.
- 28. #IFCADC | #INNOVATION “WHEN I NEED A RIGGED-OUT MACK TRUCK OR I BUY MEDIA, I GET THREE QUOTES….” “…WHEN I NEED SOMETHING ORIGINAL, I PARTNER WITH MAKERS.”
- 29. #IFCADC | #INNOVATION We usually start with a brief … but it’s not what we need to do with makers.
- 30. #IFCADC | #INNOVATION Makers vs suppliers: can’t treat them like one – do not tell them what to do – explain to a maker what I am dreaming of
- 31. #IFCADC | #INNOVATION If I need something original – makers kick start the innovation process. Their thinking led to a $100,000 upsell for transparent screens – INNOVATION BROUGHT THAT FORWARD. ! CLIENTS DRIVE 2 hours out of town to review their ideas.
- 32. #IFCADC | #INNOVATION 3 suppliers – 3 quotes – nicest tent wins – does not work with makers, you need to be willing to get dirty
- 33. #IFCADC | #INNOVATION You need translators – invest in a digital planners - have someone on staff that can be a solid go-between
- 34. #IFCADC | #INNOVATION ReDD’S APPLE LAUNCHER #IFCADC | #INNOVATION A MAKER’S PERSPECTIVE: AIR MILES #EVENTTECHLIVE | #MAKETING
- 35. #IFCADC | #INNOVATION Question the unquestionable. Why? Why not? How? What if? What is? Avoid questions with yes/no answers. QUESTIONING 1 Customers, products, services and processes of your company, your competition and others. OBSERVING 2 Talk with people who don’t look, act or think like you already do. Diverse perspectives and experiences. NETWORKING 3 THE MAKETING APPROACH: Try new experiences. Take apart products, processes and ideas. Test with pilots and prototypes. EXPERIMENTING 4 Finding connections and inspiration in seemingly unrelated people, places or things. ASSOCIATING 5
- 36. #IFCADC | #INNOVATION THE MAKETING APPROACH: QUESTIONING
- 37. #IFCADC | #INNOVATION START EVERYTHING WITH “WHY?”
- 40. #IFCADC | #INNOVATION QUESTION EVERYTHING.
- 41. #IFCADC | #INNOVATION ASK THE QUESTIONS YOU DON’T KNOW YOU DON’T KNOW.
- 42. #IFCADC | #INNOVATION WAKE UP EVERY DAY WONDERING WHAT YOU’RE DEAD WRONG ABOUT.
- 43. #IFCADC | #INNOVATION THE MAKETING APPROACH: OBSERVING
- 44. #IFCADC | #INNOVATION ACTIVELY WATCH CUSTOMERS
- 46. #IFCADC | #INNOVATION THE MAKETING APPROACH: NETWORKING
- 48. #IFCADC | #INNOVATION#EVENTTECHLIVE | #MAKETING
- 50. #IFCADC | #INNOVATION THE MAKETING APPROACH: EXPERIMENTING
- 51. #IFCADC | #INNOVATION ReDD’S APPLE LAUNCHER
- 53. #IFCADC | #INNOVATION THE MAKETING APPROACH: ASSOCIATING
- 55. #IFCADC | #INNOVATION#EVENTTECHLIVE | #MAKETING
- 56. #IFCADC | #INNOVATION 3D PRINTED CONDUCTIVE PLASTIC AD INTERACTIVE MEDIA
- 57. #IFCADC | #INNOVATION Suggest ideas, participate, ask what can be done beyond the ordinary … do it together. WORK WITH YOUR PARTNERS 1 There’s a reason “I’ve never seen that before” can work. It because somebody tried to do it. DON’T BE AFRAID TO TRY 2 Even the most innovative ideas have goals to meet. SET METRICS FOR EVERYTHING 3 FINAL THOUGHTS AKA: HOW DO I APPLY ANY OF THIS STUFF TO WHAT I DO? Try it in your own life. Everyone is a maker. MAKE STUFF 4
- 58. #IFCADC | #INNOVATION @markharrison3 | @thet1agency THANK-YOU! @mechastewart | @wondermakr