2. KONZEPT
STRATEGIE
Eine Sammlung
von Leitgedanken
Programm für VISIONEN
ein Vorhaben
IDEEN
PLAN
3. GEHIRN
ANALYTISCH
Struktur Kreativität
INTUITIV
SEQUENZIELL
SYNTHETISCH
4. STRATEGIE SUMME
Eine Sammlung
ANALYTISCH von Leitgedanken
Struktur
Kreativität
Programm für INTUITIV
ein Vorhaben
VISIONEN
PLAN
IDEEN
SEQUENZIELL SYNTHETISCH
6. STRATEGIE KONZEPTER
Eine Sammlung
ANALYTISCH von Leitgedanken
Struktur
Kreativität
Programm für ARBEITSWEISE INTUITIV
ein Vorhaben
VISIONEN
PLAN
IDEEN
SEQUENZIELL SYNTHETISCH
11. BRAINWARE
Steve Krug
„Don't Make Me Think!: A Common
Sense Approach to Web Usability“
Don Norman
„The Design of Everyday Things“
Russ Unger
„A Project Guide to UX Design: For
User Experience Designers
in the Field or in the Making“
http://www.shelfari.com/
h*p://www.flickr.com/photos/thomashawk/2788592284/
12. PROJECT MANAGEMENT, TEAM BUILDING,
AGILE DEVELOPMENT, …
h*p://www.flickr.com/photos/s_p_a_c_e_m_a_n/3611290506/
13. BRAINWARE
Scott Berkun
„Making Things Happen: Mastering
Project Management“
Tom DeMarco
„Adrenaline Junkies and Template
Zombies: Understanding Patterns of
Project Behavior“
Stanley Portney
„Project Management for Dummies“
http://www.shelfari.com/
h*p://www.flickr.com/photos/thomashawk/2788592284/
15. BRAINWARE
Amy J. Kim
„Community Building on the Web:
Secret Strategies for Successful Online
Communities“
Joshua Porter
„Designing for the Social Web“
Clay Shirky
„Here Comes Everybody: The Power of
Organizing Without Organizations“
http://www.shelfari.com/
h*p://www.flickr.com/photos/thomashawk/2788592284/
16. BUSINESS MODEL DESIGN, SERVICE DESIGN,
BLUE OCEAN STRATEGY, …
h*p://www.flickr.com/photos/stuckincustoms/5069047950
17. BRAINWARE
Alexander Osterwald
„Business Model Generation: A
Handbook for Visionaries, Game
Changers, and Challengers“
W. Chan Kim
„Blue Ocean Strategy: How to Create
Uncontested Market Space and Make
Competition Irrelevant“
Chip Heat
„Made to Stick: Why Some Ideas
Survive and Others Die“
http://www.shelfari.com/
h*p://www.flickr.com/photos/thomashawk/2788592284/
19. BRAINWARE
Thomas Friedman
„The World Is Flat 3.0: A Brief
History of the Twenty-first Century“
Clay Shirky
„Cognitive Surplus: Creativity and
Generosity in a Connected Age“
Laurence Lessing
„Remix: Making Art and Commerce
Thrive in the Hybrid Economy“
http://www.shelfari.com/
h*p://www.flickr.com/photos/thomashawk/2788592284/
35. BRAINWARE
Malcolm Gladwell
„The Tipping Point: How Little Things
Can Make a Big Difference“
Nassim Nicholas Taleb
„The Black Swan: The Impact of the
Highly Improbable“
Daniel H. Pink
„A Whole New Mind: Why Right-
Brainers Will Rule the Future“
http://www.google.com/
h*p://www.flickr.com/photos/thomashawk/2788592284/