2. Strategic
customer + market research
market action planning
project concept + development
product launch programs
corporate communications Integrated marketing is more than great parts.
customer experience architecture
partnership + channel development
It’s parts that work great together.
With each other and with other business processes.
Tactical
advertising + direct mail campaigns Having executed in a variety of creative and marketing roles, I am
relationship + data-driven marketing
a versatile and valuable asset with the focus and experience to
attraction + retention programs
public relations + media relations deliver parts and programs that integrate easily and synchronize
brand development + management with a company and its sales and executive teams.
Creative
content development
web + interactive design telephone 949.375.7033
environmental / PoP design email timwolfe10@yahoo.com
product and package design
print advertising and collateral
sales + business development systems
technical, editorial and promotional copywriting
Management
team development + leadership
briefs, budgets, timelines + proposals
performance tracking + evaluation
cross-departmental collaboration
change management + planning
MARKETING Strategy|Design|Execution
9. LaptopBatteryOne.com
LaptopBatteryOne.com competes in the
price- and convenience-driven business
of delivering replacement and upgrade
batteries. To succeed, extensive research
was done to create an efficient navigation
and architecture for connecting customer to
the right product. A streamlined purchase
experience represented a value comparable
to superior warranties and expedited/
discounted shipping for converting and
retaining customers.
Web LaptopBattery One
10. MagTek.com
MagTek represents several differentiated
divisions targeting financial institutions with
a variety of banking security and electronic
transaction products and solutions. The
site needed to allow visitors to differentiate
these categories and deliver an experience
information targeted towards maintaining
relationships.
Web MagTek
11. QwicKey.com
QwicKey targets online consumers with a
simple offer: convenient access and secure
storage of all your personal and financial
data to make online shopping faster, easier
and safer. The website needed to mirror
that promised experience and complete the
process of moving potential customers from
interest through purchase and use.
Web QwicKey
25. IngeTrust Visualization
Securing credit card data is a complicated
process. To create customers for its IngeTrust
process, MagTek needed a way to make
the complicated easy to appreciate and
compelling.
The right visual gave customers allowed
potential customers to see that process
and gave MagTek executives an effective
reference to show how it protected data
and merchants from abuse not just at the
point of purchase but throughout the
internal transfer of information to banking
institutions.
Visualization MagTek
26. Tech Academy
Focus on what you can do,
not what you are.
Brawn Consulting is an undisputed leader
in Audio Visual marketing and education,
training executives and sales staffs for most
of the leading manufacturers and systems
integrators. They needed to connect their
extensive educational programs (branded
educational product eventually known
as Tech Academy) which imparted key
concepts with a mix of visual, verbal and
text cues most likely to “stick” in the minds of
executives.
Presentation Brawn Consulting
27. Permantec Performance Management Software
It’s 2 in the morning....on a Saturday.
Performance management companies Do you know where your departments are?
tend to focus on solutions and promises Does every manager in your company know the status of every
in copy; solutions and promises that blur project and goal? for every subordinate department and every
with the similarities. However, the value direct report? at any time and from any location? without having
of performance management is often the to ask for a report or meeting?
questions it answers, especially for the
stakeholders who play the biggest role in Does your performance evaluation system focus and motivate
selecting performance management service your staff on a daily basis? or is it a report waiting for some future
and product providers. The copy framed the review?
biggest frustrations and desires as questions Does every employee have meaningful ways to contribute to
where Permantec’s Pathfinder system could the company’s success beyond their primary job responsibilities?
deliver a superior experience. without you having to remind them (or even ask them)?
Pathfinder is a secure, web-based performance management
system that transforms company, department and personal
goals into action, not reports. A system that gives you real time
information you can access anytime and anywhere. Even at two
in the morning on a weekend when you’re looking for peace of
mind.
Copy Permantec
28. Executive Brief
Visual Appliances (VAI) can transform any wall into a revenue generator, branding
and advertising opportunity, point-of-contact and sale and, thanks to proprietary
Visual Appliances needed a factual
technology, VAI can deliver digital signage networks and interactive displays at lower
document that would provide potential
landed cost than other OEMs in the emerging digital signage market.
partners, investors and customers with
a concise “snapshot” of the company, its Since inception in November 2005, VAI has developed a “plug and play” modular
accomplishments and capabilities and solution for commercial grade, flat panel display systems. Key milestones include:
• Developed patent-pending solutions for image retention, image quality, content
projections for both the company and its
transmission, component integration and interactive interfaces.
industry.
• Produced saleable hardware and software products for key display applications.
• Completed successful technical qualifications with Fortune 500 customers.
• Secured $2 Million in backlog orders for 2007 delivery
• Solidified distribution partnerships with top tier VARs
A Multi Billion Dollar Market with Some Key Growth Barriers
The North American Digital Signage Market is expected to reach $1.35 billion in 2011
(see Analyst inset) with compounded annual growth of over 25%. When advertising
revenues are included, projected CAGR jumps to over 65% with an estimated $3.7
billion. Fueling this growth is expanding investment by large companies (see box
at right), especially in the retail and hospitality industries, who can justify effort
and expenses to even more ambitious programs despite lingering barriers to
implementing, managing and profiting from digital signage networks.....
Copy Visual Appliances
29. Automotive Promotion Program
“How is a US Capital Program going to help me?”
US Capital needed to quickly connect with US Capital’s promotional card programs do several things that
automotive dealers who are bombarded other marketing can’t. From saturation mailing to the latest
with promises of increased traffic and sales internet strategy, there are a lot of ways to try filling your
on a daily basis and tend to make decisions showroom.
quickly. However, moving cars means bringing the right people in the
right way.
US Capital allows you to target your customer with a direct
mail offer that is more than pretty pictures. A credit card is
something that your customers can touch, can understand
and psychologically give more value to than a printed offer.
Best of all, the act of filling out the information to activate that
card will give your sales organization the financial information
at the start of the relationship. Rather than stumbling in the
dark, you can save time and sell from a position of strength
without being aggressive to get the information you need....
Copy US Capital
30. Strategic
customer + market research
market action planning
project concept + development
product launch programs
corporate communications
customer experience architecture
partnership + channel development
Tactical
advertising + direct mail campaigns
relationship + data-driven marketing
attraction + retention programs
public relations + media relations
brand development + management
Creative
content development
web + interactive design
environmental / PoP design
product and package design
print advertising and collateral
sales + business development systems
technical, editorial and promotional copywriting
Management
team development + leadership
briefs, budgets, timelines + proposals
performance tracking + evaluation
cross-departmental collaboration
change management + planning telephone 949.375.7033
email timwolfe10@yahoo.com
MARKETING Strategy|Design|Execution
