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BookSavvy Rules for Authors
Women’s National Book
Association/LA Chapter
March 10, 2013



David Wogahn
www.sellbox.com
Savvy Planning Rule #1
 Get comfortable thinking in
  terms of being an hybrid
  author.
Savvy Planning Rule #2
 Will your platform be your first
  book, or your second?
Savvy Planning Rule #3
 Ask yourself:

  How can I use my book, or book
  experience, to further my goals.
Savvy Planning Rule #4
 Study some eBooks.
Savvy Planning Rule #5
 The best way to avoid any
  perceived stigma of being an
  eBook author is to not produce
  junk.
Savvy Marketing Rule #1
 Master one marketing skill
  before moving to the next. And
  think in terms of layers.
Savvy Marketing Rule #2
 New authors should focus on
  readers over revenue.
Savvy Marketing Rule #3
 New authors should focus on
  Amazon…at least to start.
Savvy Marketing Rule #4
 There is value in announcing.
Savvy Marketing Rule #5
 If you want to contribute to the
  publishing process, and you
  are just starting out, learn how
  to use style sheets. Otherwise,
  invest your time in developing
  your online marketing skills.
Bonus Rule
 Be generous
BookSavvy Rules for Authors

David Wogahn
www.sellbox.com

      eBook consulting and
      publishing services for
      businesses, publishers
      and authors.

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Women's National Book Assoc BookSavvy-LA Chapter Even

  • 1. BookSavvy Rules for Authors Women’s National Book Association/LA Chapter March 10, 2013 David Wogahn www.sellbox.com
  • 2. Savvy Planning Rule #1  Get comfortable thinking in terms of being an hybrid author.
  • 3. Savvy Planning Rule #2  Will your platform be your first book, or your second?
  • 4. Savvy Planning Rule #3  Ask yourself: How can I use my book, or book experience, to further my goals.
  • 5. Savvy Planning Rule #4  Study some eBooks.
  • 6. Savvy Planning Rule #5  The best way to avoid any perceived stigma of being an eBook author is to not produce junk.
  • 7. Savvy Marketing Rule #1  Master one marketing skill before moving to the next. And think in terms of layers.
  • 8. Savvy Marketing Rule #2  New authors should focus on readers over revenue.
  • 9. Savvy Marketing Rule #3  New authors should focus on Amazon…at least to start.
  • 10. Savvy Marketing Rule #4  There is value in announcing.
  • 11. Savvy Marketing Rule #5  If you want to contribute to the publishing process, and you are just starting out, learn how to use style sheets. Otherwise, invest your time in developing your online marketing skills.
  • 12. Bonus Rule  Be generous
  • 13.
  • 14. BookSavvy Rules for Authors David Wogahn www.sellbox.com eBook consulting and publishing services for businesses, publishers and authors.