7 Marketing Strategies That Will Guarantee Results,

1. Activity: Text the Answer the Question Below Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.

2. What are your expectations of this session? What would you like to learn about marketing? Text 206995 and your answer to 22333. Note: Your cell phone number and info will not be gathered nor recorded. You will not be contacted other than the “thank you” response. Wendy Kenney Pre Workshop Activity: Please answer the following question:

3. How to Build Buzz for Your Biz:7 Marketing Strategies That Are Guaranteed to Work Wendy Kenney AZDA

5. Follow the @AZDentalAssn on Twitter Use the hashtag #WRDC2011 Follow me on Twitter: @WendyKenney or @23Kazoos Social Media Info

7. “Never floss with a stranger.”

8. The Law of Large Numbers

9. It’s all about reach and frequency

11. Understand our target market Home Sweet Home Kids and Cul de Sacs Movers and Shakers New Empty Nests Winners Circle http://www.claritas.com

12. So how do we know where to plant the seeds?

14. Golden Agers: Wealthy retired; over age 65, typically have no kids, homeowners, mostly college educated. Kids and Cul-de-sacs: 25-44, Upper-middle class, suburban, married couples with children, homeowners, college educated Young Influential’s: 22-35. Midscale, Younger w/o Kids, Single or married. Once known as the home of the nation's yuppies, preoccupied with balancing work and leisure pursuits Patient Groups

15. Take 10 minutes and discuss the attitudes, behaviors, values and lifestyle of the following typical patient groups. Ask the following questions: 1. What do they do with their time? 2. How do they get their news? 3. What is important to them about going to the dentist? Activity

16. Set a budget Make a plan Keep it simple Set the rules Have realistic expectations Measure/monitor Adjust Things to do before you start marketing

17. 1. Website

18. Cool Tools: http://www.GetListed.org http://www.wibiya.com Online directories Google Places Dr. Ooogle. RateMD’s.com PeekYou Bookmarking Kudzu, Merchant Circle, Yellow Pages.com 2. SEO OYO

19. Superpages.com Yelp.com Citysearch.com Kudzu.com Mojopages Facebook Market Local.com Cool tool: Postling.com More..

20. 3. Blogging

21. Take 10 minutes and write down 3 Titles for blog posts Activity

22. 4. The truth about social media

23. 1. http://www.postling.com 2. http://www.hyperalerts.no/ 3. Hootesuite.com 4. Ping.fm 5. Twitalyzer.com 6. Social Oomph.com 7. Nutshellmail.com 8. Twentyfoot.com Cool tools to monitor/manage your social media

29. David after the Dentist

30. Retain current patients* Reactivate previous ones Increases per patient revenue Reduces no shows Builds relationships Educate about other services Keep in front of mind Obtain referrals Obtain testimonials Automatic, Easy, Cost Effective *DemandForce.com 5. Email/Text Message Marketing

34. 6. Publicity

35. Harrington Orthodontist to donate braces through Smile for a Lifetime Foundation Hillsborough Orthodontist Dr. Laurene Wolf Continues Giving Smiles Program Houston Cosmetic Dentistry Patients Have Integral Role in Innovative Office Visit Dentist Surprises Marine Corps Toys for Tots

36. Helpareporter.com AZCentral.com Pitchrate.com ReporterConnection.com Facebook.com/NPR PitchEngine.com Ereleases.com Elance.com Cool Tools:

37. 7. Other low cost no cost marketing ideas

38. Contests Freebies Gifts Children Just because Limousines Your ideas? More low cost no cost marketing

40. Free Download: 101 Marketing Ideas Freebies

41. To download today’s presentation go to: Always be marketing!