The document proposes developing an online tutoring portal that would match students and teachers globally for one-on-one or group lessons. Research showed there is demand for such a service, and financial projections estimate it could generate $27 million in annual revenue within two years. Initial funding of $156,000 is requested to further develop the prototype over 6-7 months before a larger scale launch to establish barriers to entry against potential competitors.

1. Presentation prepared by the eTutoring Team
May 19, 2012 1

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o Wali Mughni, Ph.D
Entrepreneur and Project Lead
Linkedin: http://pk.linkedin.com/in/walimughni
o Tahm Hormozdyaran
Business owner, Engineers, Tech & Training domains.
Linkedin: http://www.linkedin.com/in/tahmoures
o Nancy Pan
Educationist and Investment Banking sector experience.
Linkedin: http://www.linkedin.com/pub/nancy-pan/10/117/700
o Nadeem Qureshi
Technologis, Software Development and Management.
Linkedin: http://www.linkedin.com/in/nadeemrauf
o Bilal Zia
Technologist, Software Development and Management
Linkedin: http://pk.linkedin.com/pub/bilal-zia/25/2b8/408

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• Via a user-friendly web-portal, if some of the world’s
best teachers offer sometime to teach those who
cannot afford, a global wellbeing will accelerate through
knowledge exchange . Even for those students who can
afford, better choices and greater flexibility in acquiring
desired knowledge will augment global knowledge base.
• Needs based pairing of teachers, students, subjects,
grade/level, timings and cost of engagement for all
eager-to-learn students and willing tutors in a global
setting on one-to-one and one-to-many scenarios will
help facilitate education, training, economy and welfare
of the world at large.

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Market Size Based on Internet Users and Ready to Pay Users
World Population 6,840,507,003 Ref World bank, 2011
Internet users 2,279,709,629 Internet users Worlds Stats' data March 2012
Willing to learn or teach 387,550,637 17% of above sample population*
Willing to pay to learn 11,626,519 3% of above*
Minimum payment per year $23,253,038 $2 Minimum to pay/month*
Making study more conservative $2,325,304 10% of above - conservative scale down
Annual Turnover Conservative $27,903,646 12 Yearly projection
Year 2 projection $30,694,010 10% Growth increase over first year revenue
o About 1/3rd of the World Population uses internet.
o About 0.05% of the internet users are like to be users of the portal

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o Students by and large indicated that they would be willing to learn online
o Best teachers will be in demand and are likely to get greater market share
o Both Tutors and Students anticipate beneficial returns from the portal
o Rating of Tutors by the Students was regarded as a positive feature
o Hesitation to switch to a new technology medium was observed in some
Tutors and few Students (statistically insignificant)
o Tutors as well as Students appreciated Matching/Pairing of local
Students/Tutors for conventional tutoring classes

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o Multiple sites offer tutoring lessons – all have limited tutors and students
o Few sites are targeted at niche market segments only
o No site on the web offers a global pooling, matching and pairing option
for Students and Tutors for all subjects and topics taught at varied timings and
geographically dispersed locations
o No site offers an LMS and collaborative tool along with all essential training
tools, including LMS (Learning and Management System) and a user friendly
collaborative tool for live lessons
o Integration of proprietary and open source were used by our team to test and
validate the system feasibility and operational capability

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o There is a definite identified Need for the envisaged portal
o The venture will benefit Students and Tutors alike
o The volumes are likely to be high as internet usage continues to grow
o Research portends financial viability
o The concept is unique and is not being used anywhere yet
o The project has the potential to be a disruptive technology that may
dramatically change the way people teach and learn.

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The Required Resources:
o Personnel
o Technology
o Testing
o Debugging
o Limited Marketing

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o Finances to develop an operational and functional portal from the existing
prototype. Specifically, the automated feature of matching/pairing the variables
from the database needs a competent team of IT professionals.
o An estimated time of dedicated 3-4 months of development and testing.
o This is recommended to be conducted in a controlled environment to monitor and
debug the system for operational hiccups. Another 3 months estimated for this.
o Estimated team members dedicated to the project: One Lead, three technical,
one marketing, one administration and multitasking.
o Estimated funds required for 6-7 months (local development)
$24K x 6.5 = $156K (all inclusive)

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o The major risk is that if someone emulates the same model and
launches it before we do… we are cooked.
o Since we have already developed a prototype and have already
tested it, it would be almost impossible for someone to develop it
from a scratch in a limited time of 6 months and launch it too.
o Secretly guarding the concept and codes during the initial
development and pre-marketing period is considered quintessential
to success.
o The rewards will be phenomenal for the entire team. Open to
discussions and negotiations on sharing equity. Confidentiality, NDA
and professional reliability is assured.

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o Near Term (up to 7 months): Funding and Human Resource.
Quality Human Resource will be acquired locally. Funding will be
required.
o Mid Term (up to 12 months): More funding contingent on results
achieved in the near term. Primary funding will be for expansion and
may need up to $20 million for mass scale launch so as to prevent
and preclude competition, ensuring barriers to entry.
o Long Term: Continued sustainability and continual improvement and
innovation while retaining Customer focus is important.
o The probability of success and scale of operation will attract
competition. Therefore, strategic measures to retain leading position
is paramount.

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