Sony is classified as a convergence industry because it operates across multiple sectors including film production, television hardware, music production, music distribution, and gaming. Sony uses synergy across its business sectors to increase profits. For example, with Spider-Man, Sony was able to profit from the film, soundtrack, game, DVD, and merchandise. Synergy provides advantages like reducing risk through diversification and reaching wider audiences. However, synergy can also be difficult to achieve in practice and lead to job losses or oligopolies.