2. Who Is This Guy? Matt Corker Alumni Relations Manager, Students & Young Alumni UBC Alumni Affairs Matt.corker@ubc.ca Work with VP Students portfolio to celebrate student success, instill a sense of pride and tradition, engage students in the alumni network Create and support programs that service and steward recent grads and young alumni (<35) Introduce Analyze Work Technology Donations Conclude
3. From different generations, we learn about … Changes in workplace cultures Different uses of technology What they will donate their time, talent, and treasure to Introduce Analyze Work Technology Donations Conclude
4. Disclaimer All generational research creates generalizations For accurate information need to survey and research own target audience Introduce Analyze Work Technology Donations Conclude
5. One Step Back What generations are we talking about? Generation X: 1961 – 1981 UBC Graduates from 1982 – 2002 Millennials: 1982 – 2000 UBC Graduates from 2003 – 2021 Generational generalizations Many factors affect each individual, so there is no cookie cutter solution to everyone of the same generation Introduce Analyze Work Technology Donations Conclude Source - William Strauss and Neil Howe. Generations: The History of America's Future, 1584 to 2069. Perennial; Reprint edition September 1, 1992
6. Gen X vs Millennial Generation X Many come from single parent or blended families Increasingly flexible gender roles First generation to use computers in school Drivers of the Internet revolution Video games and MTV played large role in childhood Pragmatic, adaptable, diversity minded Introduce Analyze Work Technology Donations Conclude Source – Deloitte Development LLC. Who Are Generation X? 2007.
13. Current Students The first-year class this year was born in 1990 Caller ID on phones Filing taxes online and GPS systems have always been available WWW has never stood for World Wide Wrestling Coke and Pepsi always have come in recyclable bottles Very busy: 33+ hours on academics (both in and outside the classroom) 49% of students are employed, working an average of 17 hours a week 49% of students are involved in community service or volunteer activities Connected globally with constant communication tools Introduce Analyze Work Technology Donations Conclude Source: Beloit College Mindset List, Canadian University Survey Consortium
14. Affecting Your Workplace Introduce Analyze Work Technology Donations Conclude Source –Deloitte Development LLC. Who Are Generation X? 2007. Deloitte Development LLC. Who Are The Millennials (aka Generation Y)? 2005.
15. Affecting Your Technology Introduce Analyze Work Technology Donations Conclude Source – Helen Leggatt. What’s the difference between Gen X and Gen Y? Biz Report. July 24, 2008.
17. Web 2.0 – Vocab 101 Skyping– Skype – online phone and texting Blogging – Blogger, Wordpress – sharing opinions or information (text, video, images) and allowing viewers to comment on it Tweeting – Twitter – micro-blogging (less than 140 characters) to answer “What are you doing?” Yammering – Yammer – professional micro-blogging to answer “What are you working on” Subscribe/Share – RSS Feeds – receive notification/content when online information is updated Digital Tattoo – Online – your virtual persona and preferences (Del.i.cious, Facebook, LinkedIn, Websites) Introduce Analyze Work Technology Donations Conclude Source – Helen Leggatt. What’s the difference between Gen X and Gen Y? Biz Report. July 24, 2008.
18. Affecting Their Donations Able to donate, but to specific purposes Want to know where it is going and who it benefits Desire to benefit themselves apparent for both generations Want to feel important, liked, and needed “What’s in it for me?” Gen X more likely to donate towards social or community needs Help those less fortunate than self Emotional appeals if there is affinity or personal experience with the social issue Rising interest in global issues Introduce Analyze Work Technology Donations Conclude Source – Ringer and Garma.Does the Motivation to Help Differ Between Generation X and Y? 2007.
19. Key Messages Information’s value went from being like diamonds to water Be a waterfall rather than a pond Increase transparency and process speed at all levels of the organization and for all constituents Employees feel empowered, customers feel in the know and well serviced Dive in to new technologies – it’s the only way to catch up or be innovative Involve these generations in the decision making process Make it personal Introduce Analyze Work Technology Donations Conclude
21. Thanks for coming! Matt Corker Alumni Relations Manager, Students & Young Alumni Matt.corker@ubc.ca 7-3293 Or, for the Millennials in the crowd: Facebook me Subscribe to my blog Check out my website Follow me on Twitter Join me in yammering Introduce Analyze Work Technology Donations Conclude
22. Great Resources Canadian University Survey Consortium: www.cusc-ccreu.ca The University Presidents Council of British Columbia: www.tupc.bc.ca Planning And Institutional Research: www.pair.ubc.ca
Editor's Notes
“Multi-cultural, politically correct, “green,” don’t worry about threats to their privacy”
“Multi-cultural, politically correct, “green,” don’t worry about threats to their privacy”
“Multi-cultural, politically correct, “green,” don’t worry about threats to their privacy”
“Multi-cultural, politically correct, “green,” don’t worry about threats to their privacy”
“Multi-cultural, politically correct, “green,” don’t worry about threats to their privacy”
“Multi-cultural, politically correct, “green,” don’t worry about threats to their privacy”
“Multi-cultural, politically correct, “green,” don’t worry about threats to their privacy”
“Multi-cultural, politically correct, “green,” don’t worry about threats to their privacy”
The University Presidents Council of British Columbia – since 1995 have been contacting graduates both 2 and 5 years out. A great resource to show where your students are coming from
