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Robert: A) Is there any value left in the big-screen movie experience? If you measure value by the ticket sales and what the movie grosses in theatres, then yes, there is still value left in the big screen movie experience. Box office hits continue to challenge movies of the past in what they gross in ticket sales (IMDb, 2016). If you measure value by the nostalgia of leaving the house; ordering your popcorn, soda, and maybe sneaking in a personal beverage of your own and then sharing the movie with strangers in a semi comfortable chair, that is all in the eye of the beholder. I appreciate on the rare occasion of escaping on a date night and enjoying the big screen movie experience. B) Will online streaming video overtake the other motion-medias? Why or why not? Online streaming has the potential to overtake other motion media. According to a survey from a consulting firm Deloitte, 56% of those surveyed now stream movies on a monthly basis. 72% of Millennials surveyed cited “streaming video as one of the most valuable services versus 58% who said the same for pay TV” (Spangler, 2015). C) How can broadcast television change to remain competitive and can you cite any examples of programming changes that they have made to do so already? How does "free content" in television play into this? With media experiencing a shift to using internet as a platform of the future, television network need to engage with the internet at a medium. Currently networks are already shifting to using the internet and streaming to reach its audience (Pisharody, 2013). A example would be the online and live streaming coverage of the 2016 Olympics in Rio by NBC. D) After reading "21st Century Commuication: A Reference Handbook: Chapter 96: Radio and Television Programming," explain how cable TV was instrumental in leading to greater demassification (look it up if you don't know what it means) of media content. In the 1980’s cable TV was able to broadcast a wide range of channels through use of satellites for programs like HBO, ESPN, Showtime, CNN, etc…Cable TV was also instrumental in changing media content by allowing programming directors to target niche audiences with multiple channels, versus having to target a wide range of views as broadcast networks had to do. This led to the FCC abolishing the fin-syn and allowing broadcast network to producing their own programing. (Gross, 2009) Bibliography Gross, L. S. (2009). Radio and Television Programming. In W. F. Eadie (Ed.), 21st Century Communication: A Reference Handbook (pp. 868-876). Thousand Oaks: SAGE Publications, Inc. doi:http://dx.doi.org/10.4135/9781412964005.n96 IMDb. (2016, September 7). All Time Box Office. Retrieved from Box Office Mojo: http://www.boxofficemojo.com/alltime/domestic.htm Pisharody, A. (2013, May). The Future of Television: Will broadcast and cable television networks survive the emergence of online streaming? New York: Leonard N. Stern School of Business. Retrieved from http://www.stern.ny ...
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(20)
RobertA) Is there any value left in the big-screen movie experi.docx
RobertA) Is there any value left in the big-screen movie experi.docx
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Digital Signage Explained
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WSOCTV.com Media Kit + Capabilities - Mar 2010
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Mobile for associations & nonprofits
TeamAssignment4_Promotion.docx
TeamAssignment4_Promotion.docx
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