1. Mobilize.org
democracy 2.0 summit
winn maddrey @wmaddrey
topics education
©
2010,
Topics
Education

2. background
Topics Education (www.topicseducation.com)
1995 founding as a magazine
educational product and program design (AIT, MS, Rock the Vote, Special
Olympics)
Winn Maddrey
PR, marketing and communications
Capitol Hill, White House, executive branch
PR co. founder (2x), consultant, speaker

3. basic campaign elements
goal
strategy
theme
time horizon
geography
team
metrics

4. starting
messaging
theme
tools
training

5. deployment
out in public
on the web
social media

6. adaptation
proactive
responsive
tools and process will evolve

7. managing
training
organizing
evaluating

8. measuring
volunteers
votes
other metrics - web traffic, calls,
registrations

9. thank you.

10. winn maddrey
winn@topicseducation.com
mobile: 704.905.2912
twitter: @wmaddrey
LinkedIn: http://www.linkedin.com/in/
winnmaddrey