1. STATEWIDE BUSINESS PLAN
FOR A WISCONSIN AERIAL
IMAGING PROGRAM

2. Project Overview
• Goal: A business plan outlining the steps
Goal: A business plan outlining the steps
needed to develop a sustainable, ongoing
imagery program in Wisconsin
imagery program in Wisconsin
• Both short‐term and long‐term needs

3. Project Overview
• Project Deliverables and Tentative Schedule
Project Deliverables and Tentative Schedule
– Information Gathering
• Survey (Aug 20 to Sept 20)
Survey (Aug. 20 to Sept. 20)
• Regional Meetings (Sept 24‐28)
( p )
• Interviews (Sept 24 to Nov 16)
– Aerial Imagery Business Plan
• Draft (Jan. 7)
• Final (Feb. 11)
• …. But it doesn’t end there!

4. Check us out online
• Project documents available at
Project documents available at
http://orthoplan.sco.wisc.edu/
p p

5. WROC Update
• Andrew Faust
Andrew Faust
– North Central RPC
– (705) 859 5510 ext 305
(705) 859‐5510 ext. 305
– afaust@ncwrpc.org

6. Preliminary Survey Results
974 Total Responses Private Firms
• 562 Government • 160 Surveying/Engineering
• 253 Commercial • 22 Consultant
• 131 Non-Profit • 18 Geospatial Services
Government • 16 Aerial Image Acq.
• 233 County Non-Profit
• 204 State • 117 University/Education
• 58 City
• 28 Federal
• 5 Tribal
Preliminary data—not controlled for duplicate organization entries, etc.

7. Preliminary Survey Results
• Ortho Imagery
Ortho Imagery
– Last five years approx. $11 Million
– Anticipated next five years approx. $ 8 Million
p y pp $
– Reported Annual Benefits $5.314 Million
– Cost : Benefit = $1:2.42
• Oblique Imagery
– Annual Expenses $0.233 Million
p $
– Annual Benefits $0.753 Million
– Cost : Benefit = $1:2.23

8. Fundamental Questions
• How should an Aerial Imagery Program be
How should an Aerial Imagery Program be
Structured?
• What is the appropriate collection schedule:
What is the appropriate collection schedule:
– Phases or entire state in a single year?
–EEvery 5 years or once every 3‐5 years?
5 35 ?
• What is the best method to fund a
sustainable aerial imagery program?

9. How should an Aerial Imagery
Program b Structured?
be d
• Several Potential Options
Several Potential Options
– State Agency Leadership
– State Agency Support
State Agency Support
– Non‐profit Organization
– P bli P i t P t
Public‐Private Partnership
hi
– Voluntary Consortium
–O h ?
Other?

10. State Agency Leadership
• State agency management and execution
g y g
• Full time staff devoted to communication,
collaboration, management
• Procurement done by State
• QA/QC by State
• B
Base products fully funded by state, local option
d t f ll f d d b t t l l ti
for “buy‐ups”
• Multi‐party involvement in standard setting etc
Multi party involvement in standard setting, etc.
• Base data available at no cost via web services
• Example: Virginia, North Carolina
p g ,

11. State Agency Support
• Staff technical support for county/municipal
pp y/ p
governments for RFPs, technical specifications, ground
control
• QA/QC
QA/QC support t
• Minimum standards for aerial imagery
• Cost share from state
Cost share from state
• Local control of vendor relationship, timing, execution
• State funded data available for use by state agencies at
State funded data available for use by state agencies at
no cost
• Example: South Carolina

12. Non Profit
Non-Profit Organization
• Corporate structure as 501cX
Corporate structure as 50 cX
• Board of Directors representative of the user
community (public, private, academic)
y p p
• Voluntary participation and standards
• Build on existing volunteer committees and
g
geospatial organizations
• Membership (corporate, individual, institution)
• Contributions from members, Federal, etc.
• Example: Indiana

13. Public Private
Public-Private Partnership
• Private participation in statewide imagery
Private participation in statewide imagery
programs
• Bing/Google/other? Cost share participation
Bing/Google/other? Cost share participation
• Limited distribution of data
• State leadership
• Beyond simply vendor/customer relationship
y py / p
• Example: Michigan/Bing Partnership

14. Voluntary Consortium
• Volunteer driven and leadership
Volunteer driven and leadership
• Sometimes ad hoc or specific project driven
• Based on common RFP but individual contracting
Based on common RFP but individual contracting
between members
• QA/QC by individual participants
/ y p p
• Data distribution variable
• Management of funds and contracts can be
g
difficult
• Example: WROC

15. Structure Discussion
• Are there other models to consider?
Are there other models to consider?
• What do you see as strengths and weaknesses
of each possible structure?
of each possible structure?
• Which is the most appropriate for Wisconsin?
• Which is politically the most likely to be
successful?

16. Collection Schedule
• How critical is the 5‐year cycle?
How critical is the 5 year cycle?
• Can we transition to a multi‐year program?
– 1/3 f t t
1/3 of state annually?
ll ?

17. How do we pay for this?
• Stable
• Predictable
• Annual l

18. Next Steps for the Project
• Continue interviews
Continue interviews
• Collect “success stories”
• Analyze survey and interview responses in
l di i i
more detail
• Draft of Business Plan in January

19. Visit with us!
• We will be in the Mahler Board Room for the
We will be in the Mahler Board Room for the
entire conference
• We want to hear from you….
We want to hear from you….
• Martin Roche, GISP
– mroche@GeoPlanning Services.com
– (407) 608‐9548
• Jim Lacy, GISP
– Lacy@wisc.edu
– (608) 262‐6850