Digital News April 2014 in Indonesia and other countries, data were gathered from various references. contact us info@socialvideolab.com

1. Digital News
April 2014

2. Indonesia Agenda
- Indonesia Computer Festival and Indonesia
Cellular Show at 4 June 2014 - 8 June 2014
- Indocomtech 2014 at 29 October 2014 - 2
November 2014
- Google I/O at 25 June 2014 - 26 June 2014

3. 1. Global Mobile data traffic to increase 11-fold from
2013-2018: Cisco
 By 2018, nearly 5bil mobile users and more than
10bil devices/ connections
 69% of mobile data will be video, thanks to faster
speeds and smarter devices
2. Telkom has signed a memorandum of
understanding (MoU) with the Social Rewards
Service, 8Share, via the Telkom Market BAridge
programme, which plans to connect new products
and services to Indonesian users via Telkom’s
marketing channels
News updates in Indonesia

4. 3. Adidas Indonesia has appointed VML Qais as its
digital agency of record. VML Qais Indonesia,
part of Y&R Group Indonesia, is tasked with
leading, consolidating and strategizing all of
adidas Indonesia’s digital marketing efforts.
4. The merger of Seed and mediaQuark, The
company will retain the mediaQuark moniker – to
create a real time media intelligence company
focused on Asia is an interesting development.
Together the new mediaQuark products should
allow programmatic buyers to operate across 1st
and 3rd party data sets to really show off the
capabilities of data-driven marketing in the
region

5. 5. SOYJOY Indonesia appointed Klix Digital to
continue their mission on educational health
6. Half a billion new smartphone users across China,
India, Vietnam and Indonesia in 2014
7. Epayments are taking off in Indonesia as
ecommerce grows in country. That has caused the
Bank of Indonesia to revise its regulations
governing the nation’s epayment services. There
are currently 17 online payment companies in
Indonesia.
8. In2Nite, a last-minute hotel booking app, raises $2.8
million to expand throughout Asia

6. 9. Path growing fast in Indonesia because of share
music feature. Path is testing to increase the
number of friend limit to 500 friends.
10. Rocket Internet and Qatar’s Ooredoo team up to
create an ecommerce empire in Asia.
11. Another Indonesian startup eats dessert as Japan’s
Cookpad acquires DapurMasak.
12. UC Browser woos Indonesia, sees market share
double to 11%.

7. 13. Enterprise data center provider Equinix from the
United States has been expanding its business in
Indonesia by presenting a Tier 4 data center
class. Presence Equinix is predicted to woo the
large Internet companies like Google, Facebook,
Research In Motion, and so on, to put its servers
in Indonesia,
14. Chocolabs, a Taiwan-based app developer and
part of accelerator AppWorks’ family, announces
the launch of its TV drama streaming app for the
Indonesian audience called Dramot. If the app
gets good traction in the country, then Chocolabs
will consider launching more apps for Indonesia

8. 15. Bloomberg TV Indonesia has two tech-related
shows for weekly startup coverage, called
TechNow and Startup. The shows deliver the
latest news about software, hardware, gadgets,
telecommunications, internet, mobile
development, social media, startups, and tech
entrepreneurs. The channel aims to give insight
including data about startups and the tech market
to Indonesian society.
16. Indonesian online store Shopdeca reveals today
that it has received second funding round from
Singapore-based Polaris Digimedia worth “up to
US$1 million” for an equity stake of 33.5 percent.

9. 17. Google survey finds that half of Indonesia’s
ecommerce non-adopters will shop online soon.
18. LivingSocial quits Southeast Asia with $18.5
million sale of regional business to iBuy Group.
19. Finally, Facebook opens office in Indonesia. The
office is located inside Pacific Place building in
South Jakarta.
20. CyberAgent Ventures to hold Southeast Asia’s
startup matchmaking event in Indonesia.
21. To stop so many students dropping out of high
school, Indonesia will let kids study online instead.
22. Xiaomi set to expand into 10 more countries this
year, including India, Indonesia, and Brazil.

10. 23. Yello Mobile acquires Indonesian price comparison
site PriceArea.
24. There are top 30 funding rounds and acquisitions
from Indonesia on 2013. To see the full list go to :
http://www.techinasia.com/30-fundings-acquisitions-
indonesias-tech-scene-2013/
25. AbraResto hits 1.2 million monthly page-views, adds
food listings for Bandung.
26. Lovebirds, meet Weddingku, Indonesia’s biggest
online wedding directory.
27. Iconic Swedish furniture designer and retailer IKEA
has appointed Arcade Jakarta to handle its
integrated market launch in Indonesia.

11. 28. Arcade launches Cupid Games for Closeup in
Nigeria, India and Indonesia.
29. Arcade Jakarta have been appointed to handle
everything digital for Unilever’s biggest deodorant
brand in Indonesia.
30. The Consumer Interaction Centre of Coca-Cola
Indonesia appointed Arcade Indonesia to boost the
quality of content creation for Social Media for 3
months.
31. Unilever has awarded the digital account of
POND’S Mass and the digital activation of
Cornetto’s Taylor Swift RED tour to Arcade in
Indonesia.

12. 29. Shakey’s, one of the leading Pizza chains in the
Philippines, has appointed Mobext as its new digital
agency of record, following a review of its
communications strategy for the next two
years. Mobext is the first and only pure play mobile
marketing agency, It is now present in nine Asian
markets, namely India, Indonesia, Philippines,
Singapore, Hong Kong, Vietnam, China, and
Australia.
30. Lowe Indonesia will partner with PT Indofood Sukses
Makmur brand Qtela, to market a new range of
snacks. The win comes on the heels of Lowe
Indonesia's successful retention of marketing duties
for Indofoods' iconic instant noodle brand, Indomie.

13. Infographic in Indonesia
Video on demand

14. Smartphone
buying

15. Indonesia’s airlines social media
(INFOGRAPHIC)
The data was analysed from January 1 2013 to March
31 2014. As a strong regional player, AirAsia tops five
out of the seven social media platforms in Indonesia.
Yet the national airline Garuda Indonesia has the
greatest number of engaged fans in total.
Compared to last year’s data, Garuda Indonesia is the
biggest gainer, growing its Facebook fan-base by 700
percent while its Twitter followers increased three-fold.
See the full infographic here
:http://www.techinasia.com/indonesian-airlines-
embraces-social-media-power-infographic/

16. Apps Mobile Users Analytics in
Indonesia
1. Social media: 73%
2. Music: 52%
3. Games: 49%
4. Instant messaging: 35%
5. Photo apps: 34%

19. Qraved: Jakarta diners spent $1.5 billion
on dining out in 2013 (INFOGRAPHIC)
Indonesia’s social dining directory and online reservation
service Qraved today published a fun infographic about
food – more specifically, about Jakarta citizens’ dining
behavior.
The infographic reveals just how social Jakarta diners are.
These diners are most active on Twitter, followed by
Facebook, Instagram, and then Path. These users made
an approximate 40 million online searches about
restaurants to dine at food promotions in 2013.
To see the full infographic go to
http://www.techinasia.com/qraved-jakarta-diners-spent-
15-billion-dining-2013-infographic/

20. Survey : Who will gain from
Indonesia’s e-commerce big bang?
 According to a new survey carried out by Google
Indonesia and research firm TNS, half of Indonesia’s
non-online shoppers anticipate making their first
online purchase within the next 12 months. This
follows February’s report from eMarketer,
which projected 45% sales growth for e-commerce in
Indonesia this year.
 There are already 75 million middle class and
affluent consumers in Indonesia and around
75 million Internet users. In 2014 alone, Indonesia is
projected to add 39.8 million new smartphone users

21. A competitive
marketplace is
emerging. This year,
e-commerce big
hitters such as eBay,
Rakuten, and Rocket
Internet have
invested heavily in
their Indonesian
market presence.
Top local brick-and-
mortar retailers such
as MAP are also
jumping on trend.

22. Survey : Infographic

28. 18 popular online shopping sites
in Indonesia (2014 edition)
1. Kaskus
2. TokoBagus
3. Berniaga
4. Lazada Indonesia
5. Bhinneka
6. Agoda
7. Zalora Indonesia
8. Tiket
9. Groupon Indonesia
10. Tokopedia
11.Qoo10 Indonesia
12.Elevenia
13.Lamido Indonesia
14.Rakuten Belanja Online
15.Indonetwork
16.IndoTrading
17.Blibli
18.Bukalapak

29. Social media craze in Indonesia
 From 1.4 billion Facebook users
worldwide, Indonesia ranked 4th in the world with
65 million active users. Even popular brands in
Indonesia are market their commercials with a link to
‘Like’ their Facebook page.
 Twitter is one of the fastest growing public companies
with 44% growth in 2013.
 With about 150 million active users,Instagram is
growing importance on social media may be due to
the fact that about 65% of the world’s commercial
brands post at least one picture in Instagram each
week

30. 7 startups in Indonesia to compare
prices online
 PriceArea
 Telunjuk
 PricePanda
 Priceza
 PricePrice
 IndoKatalog
 Pricebook

31. Name Fans
Mobogenie Indonesia +11 453
Tokobagus +5 233
Bir Bintang +4 020
XL Rame +2 882
OPPO Indonesia +2 491
Fastest Growing Facebook Pagescin Indonesia
Name Followers
Grivy +4 220
XL Axiata +2 200
Samsung Indonesia +2 170
Smartfren +2 156
Mizone Indonesia +1 389
Fastest Growing Twitter Profiles in Indonesia

32. Name Views
Berniaga +236 656
tokobagus +82 822
Telkomsel +61 684
Samsung Indonesia +57 316
CLEAR Indonesia +53 193
Fastest Growing Youtube Channels in Indonesia
Total LinkedIn Users: 3128311
Penetration of population: 1.25%
Penetration of online
population:
4.97%
•Add to Bookmarks
Indonesia Linkedin Statistic

33. Name Followers
Android +267 725
YouTube +254 173
Gmail +217 860
Angry Birds +214 386
Google +198 509
Fastest Growing G+ Profiles in Indonesia

34. Indonesia - Asia Stats 2013
overview

42. World Agenda
• The Asian Marketing Effectiveness Awards will
relocate from Shanghai to Singapore, where the
winners will be announced at the AMES awards on
29 May 2014 at the St Regis Singapore.
• The PR360 Asia events on 26 June 2014 at JW
MARRIOTT One Pacific Place 88 Queensway
Hong Kong (open to new join)
• 2014 Social Media & Society Conference Toronto,
Canada, September 27-28 (open new submission)

43. World Social media stats 2014
A new study has found that
teen usage of Facebook has
seen a small decline, but
there is little evidence to
suggest that the social
network is 'dead and buried'
as suggested by a previous
UCL study. This chart shows
the percentage change in
millions of active users of all
ages, between Q2 and Q4
2013

44. Facebook is still used by 48.5 per cent of 16 to 19-year-olds globally on a monthly basis.
This graphic shows the popularity of different social networks for different age groups,
with Tumblr Instagram and YouTube proving particularly popular with teenagers

45. The number of people using social network apps on their phones and tablets is still
slightly less than those accessing the websites on their PCs and laptops, but mobile
networkers are among the most frequent visitors and active users of the networking
services - with iPhone users being particularly engaged. This graph shows which social
networking apps people had used in the past month

46. The study looked at which social networks people had dormant and active accounts

47. Emerging internet markets are the most socially engaged, with Indonesia topping the list
with 97 per cent of internet users having an account on Facebook, and 83 per cent using
a Google+ account. This graph shows which social networks people have used in
different geographical regions in the past month

48. By year-end 2014, the number of internet users
worldwide is expected to reach 3 billion. Two-thirds
come from the population in developing countries.

49. Latest Socially Devoted quarterly analysis on the state
of social care, show some great improvement for
social customer care on Facebook. In Q1 of 2014, it is
shows an increase in people’s response time to
brands’ questions on Facebook, and a sizeable
increase (7%+) in brands’ overall response rate to
people on Facebook.

50. • An Outbrain survey which pulled data from its
global network of 100,000 sites, has just listed the
city-state as the least engaged crowd when it
comes to paid content. Australians, on the other
hand, are considered the most receptive.
• The data considered paid content bounce rates
which listed Australia (-3 per cent), the Philippines,
(-0.5 per cent) and India (-0.4 per cent) higher than
the US average, while Indonesia (+2 per cent),
Malaysia (+2 per cent) and Singapore (+4 per
cent) have higher bounce rates.
Survey on January 2014 about
paid content in Asia

53. 73% of Consumers More Likely to
Make a Purchase After Watching a
Video [2014 Report]
Highlights of the Report :
• 96% of consumers surveyed found videos helpful for making online purchase
decisions
• 71% of consumers surveyed confirmed watching a corporate video left them
with a positive impression of the brand, service or company
• 73% of all consumers are more likely to make a purchase after watching
videos explaining a product or service

58. World Stats 2013 overview

64. Opera report about mobile users in 2013

65. Opera report about Mobile ads impression in 2013

70. Social Media Industry Overview
• Hootsuite takes social media data to a visual level
on desktop & mobile. The data specialists unveiled
what they’re calling uberVUBoards, a dashboard
widget offering a continuous scroll of valuable social
media data to clients paying subscriber fees for the
honor.
• Facebook launches mobile ads network but also
remove the poke and camera apps feature from the
App store.

71. LinkedIn Content Marketing Score
Industry and Audience Trends 2014
See the full infographic at
http://socialmediatoday.com/berriepelser/2325416/link
edin-content-marketing-score-industry-and-audience-
trends-2014-infographic

72. Infographic: 10 years in social media
See the full infographic at http://3.bp.blogspot.com/-
RFrVLayb2KM/Uy2ZKotxOfI/AAAAAAAAYog/IemtnLj_zs
A/s0000/10-years-of-social-media-by-the-numbers-
infographic.jpg

73. Rise of Social Media in Ecommerce
See the full infographic at
http://socialmediatoday.com/seemanayak/2341676/rise-
social-media-ecommerce-infographic

74. 4 Social Media Trends Already
Shaping 2014
See the full infographic at
http://socialmediatoday.com/eric-melin/2408016/4-
social-media-trends-already-shaping-2014-infographic

75. Who Rules the Mobile Social Media
World: Men or Women?
See the full infographic at
http://socialmediatoday.com/gursharn/2231516/who-
rules-mobile-social-media-world-men-or-women

76. Social Login Trends Report for Q1
2014
See the full infographic at
http://janrain.com/blog/social-login-trends-report-q1-
2014/

77. Thank You
Question?
Contact us at info@socialvideolab.com
Notes :
- There is still a lot of news about the digital industry are not included in this report.
- The data were gathered from various sources and references