Mais conteúdo relacionado Semelhante a Wish 4 Fairtrade (20) Wish 4 Fairtrade3. UK/Ireland Fairtrade Market
UK Sales 2008 - £850m
Forecast 2009 - +9%
M&S 100% FT Coffee/Tea
Sainsbury 100% FT Bananas
CoOp 100% FT Chocolate
Cadbury Dairy Milk goes FT (£200m)
CafeDirect
Ryanair serves FT Coffee/Tea !
4. UK Fairtrade Market Growth
600
Cotton products
Flowers & Sports balls
500
Other Food incl. wine
Fruits, Vegetables & Juices
Fastest growing
Confectionery & Snacks
sectors ?
400
Confectionery, Snac
Hot Beverages
Sales in £ millions
ks, Juices
300
200
100
0
1999 2000 2001 2002 2003 2004 2005 2006 2007
6. 100% certified products
Designed for the largest (female 35-45 yr old; 78% awareness)
and fastest growing (female 24-35; +15% to 70% awareness)
consumer group (source: TNS 2008)
In the fastest growing product categories
8. Wish4Fairtrade Bakery
Tasty, quality natural
ingredients, no
hydrogenated fats,
Considered calorie
count & portion size.