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SEO, LLC NEWS
         o 12/30/2011 - Google Quality Guide
         o 12/30/2011 - Google 2011 Changes
         o View archive


December 30 2011 - Google Quality Guide
Google's leaked quality rater handbook: 7 helpful tips Last month, Google's latest quality rater handbook leaked. The handbook contains
useful information about how Google rates the quality of a website. Is your website good enough for Google's requirements? ... Features
and Details




SEO, LLC BLOG
         o   2/1/2012 - Top 10 Branding Myths Shattered
         o   1/28/2012 - Estimating the Value of Different Internet Marketing Service Providers
         o   1/21/2012 - SEO, LLC Offices in Chicago, Milwaukee and Watertown
         o   1/19/2012 - Bruce Clay Won't Guarantee ROI on SEO and Internet Marketing Services
         o   1/6/2012 - How to add the Google +1 button to your web pages
         o   1/3/2012 - Three reasons Microsoft's Bing will gain ground against Google in 2012
         o   12/31/2011 - Affiliate Marketing Explained
         o   12/30/2011 - Some search queries are automatically local
         o   12/30/2011 - Relevant pages must be error free, in the right language and targeted
         o   12/30/2011 - Google distinguishes between three search query types
         o   12/30/2011 - Some search results are "vital" for Google
         o   12/30/2011 - Relevant web pages can still be spam
         o   12/30/2011 - If there is more than one meaning, Google chooses the most popular
         o   12/30/2011 - Google uses several levels of "relevance"
         o   2/25/2011 - Is Todays Splinternet Yielding ROI For Your Company?
         o   2/25/2011 - Here Are 55 Tips For Search Engine Optimization
         o   2/25/2011 - SEO Search Engine Optimization
         o   View archive




February 1 2012 - Top 10 Branding Myths Shattered
Some executives and business leaders understand what branding is all about. Most don't. It's got to be one of the most misunderstood
concepts in business and I have no idea why. It's not really complicated. Still, if you ask 10 business people to define a brand, you'll get 10
different answe ... Features and Details




January 28 2012 - Estimating the Value of Different Internet Marketing
Service Providers
Internet Marketing Service Providers Estimating the Value of an Internet Marketing, Web Design, Social Media and Search Engine
Optimization Services Providers The price someone charges will not tell you the quality of their work. Their own search engine rankings are
the only accurate m ... Features and Details




January 21 2012 - SEO, LLC Offices in Chicago, Milwaukee and
Watertown
Basically, I have been offering these services for 16 years and have reached the top of the class. While our site competes globally for the big
phrases like "Internet Marketing Services" the locally modified phrases result in a wild fluctuation in the search engine rankings. Mostly, we
don't ... Features and Details




January 19 2012 - Bruce Clay Won't Guarantee ROI on SEO and Internet
Marketing Services
As usual, I'm getting under the skin of a competitor. This time it is the world famous SEO, Bruce Clay. It is a fair assumption that this article is
directed at me in particular, since I've been at the top of the search engines for the phrase Guaranteed ROI SEO as well as Guaranteed ROI
Inter ... Features and Details




January 6 2012 - How to add the Google +1 button to your web pages
Small, Medium, Standard, and Tall Google +1 buttons: Give them a Click to Test

Features and Details




January 3 2012 - Three reasons Microsoft's Bing will gain ground
against Google in 2012
"Bing recently became the second most popular search site on the Internet, but is still far behind to Google. Here are three reasons Bing will
narrow that gap in 2012. Bing partnerships with Facebook and Twitter will pay off . Bing integration with Xbox and Kinect will help. Bigger
reach ... Features and Details




December 31 2011 - Affiliate Marketing Explained
I have been creating definitions on the web site because I find myself frequently explaining these complex subjects more and more clearly.
On the right in the Definitions section, you'll find my best explanations of what a term is, what are the most important aspects and what it
means to yo ... Features and Details




December 30 2011 - Some search queries are automatically local
Some search queries are automatically local, even if they do not contain a local qualifier. An example for such a query is "ice rink". Google
thinks that the search results for "ice rink" should return local results and that non-local results are either less relevant or useless. ...
Features and Details




December 30 2011 - Relevant pages must be error free, in the right
language and targeted
If Google thinks that a query was misspelled, the relevance of the results is based on what Google considers to be the user's most likely
intent. Search results that don't match the language of the query get a low relevance rating. If a query includes a specific country, relevant
results mus ... Features and Details




December 30 2011 - Google distinguishes between three search query
types
According to Google, search queries can be classified into action queries ("do"), information queries ("know") and navigation queries ("go"). A
search query can have only one query type and the query type determines which search results are highly relevant. For example, action-
oriented queri ... Features and Details
December 30 2011 - Some search results are "vital" for Google
As mentioned above, Google has five relevance categories. The "vital" category is for websites that simply must appear in the search results.
For example, apple.com is expected to be the top result for the search term "apple". The social media profiles of a company (Facebook, etc.)
cannot be ... Features and Details




December 30 2011 - Relevant web pages can still be spam
Google makes a difference between relevance and spam. Depending on the intent of a web page, the page can be spammy although it
contains relevant content. If your website uses the following tactics, it might be marked as spam: hidden text or links sneaky redirects
through sever ... Features and Details




December 30 2011 - If there is more than one meaning, Google chooses
the most popular
For example, Google thinks that most people who search for "apple" are interested in the company with that name. Search results that are
about other meanings (for example the fruit) will get a lower relevance rating. ... Features and Details




December 30 2011 - Google uses several levels of "relevance"
Google instructs search quality raters to rate the relevance of a website as "vital", "useful", "relevant", "slightly relevant" and "off topic". In
addition to the relevancy, Google prefers pages that are "highly satisfying, authoritative, entertaining, and/or recent". ... Features and
Details




February 25 2011 - Is Todays Splinternet Yielding ROI For Your
Company?
Brian Bateman, Managing Director, www.SplinternetMarketing.com After 15 years of the Internet's Websites being standardized on W3C
guidelines, today's Internet has lost its compatibility. For years, the focus was on having everything on the Web work together smoothly via
websites ... Features and Details




February 25 2011 - Here Are 55 Tips For Search Engine Optimization
Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. Well,
not my mother, but you get my point. Most folks with some web design and beginner SEO knowledge should be able to take these to the
bank without any probl ... Features and Details




February 25 2011 - SEO Search Engine Optimization
SEO should be your first effort in marketing in general and specifically Internet marketing. These are the aspects of your webpage that you
need to focus on: Title Tag Advice: The document title is the text within the <title>...</title> tags in the HTML code of your web page. ...
Features and Details

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Google's leaked quality rater handbook

  • 1. SEO, LLC NEWS o 12/30/2011 - Google Quality Guide o 12/30/2011 - Google 2011 Changes o View archive December 30 2011 - Google Quality Guide Google's leaked quality rater handbook: 7 helpful tips Last month, Google's latest quality rater handbook leaked. The handbook contains useful information about how Google rates the quality of a website. Is your website good enough for Google's requirements? ... Features and Details SEO, LLC BLOG o 2/1/2012 - Top 10 Branding Myths Shattered o 1/28/2012 - Estimating the Value of Different Internet Marketing Service Providers o 1/21/2012 - SEO, LLC Offices in Chicago, Milwaukee and Watertown o 1/19/2012 - Bruce Clay Won't Guarantee ROI on SEO and Internet Marketing Services o 1/6/2012 - How to add the Google +1 button to your web pages o 1/3/2012 - Three reasons Microsoft's Bing will gain ground against Google in 2012 o 12/31/2011 - Affiliate Marketing Explained o 12/30/2011 - Some search queries are automatically local o 12/30/2011 - Relevant pages must be error free, in the right language and targeted o 12/30/2011 - Google distinguishes between three search query types o 12/30/2011 - Some search results are "vital" for Google o 12/30/2011 - Relevant web pages can still be spam o 12/30/2011 - If there is more than one meaning, Google chooses the most popular o 12/30/2011 - Google uses several levels of "relevance" o 2/25/2011 - Is Todays Splinternet Yielding ROI For Your Company? o 2/25/2011 - Here Are 55 Tips For Search Engine Optimization o 2/25/2011 - SEO Search Engine Optimization o View archive February 1 2012 - Top 10 Branding Myths Shattered Some executives and business leaders understand what branding is all about. Most don't. It's got to be one of the most misunderstood concepts in business and I have no idea why. It's not really complicated. Still, if you ask 10 business people to define a brand, you'll get 10 different answe ... Features and Details January 28 2012 - Estimating the Value of Different Internet Marketing Service Providers Internet Marketing Service Providers Estimating the Value of an Internet Marketing, Web Design, Social Media and Search Engine Optimization Services Providers The price someone charges will not tell you the quality of their work. Their own search engine rankings are the only accurate m ... Features and Details January 21 2012 - SEO, LLC Offices in Chicago, Milwaukee and
  • 2. Watertown Basically, I have been offering these services for 16 years and have reached the top of the class. While our site competes globally for the big phrases like "Internet Marketing Services" the locally modified phrases result in a wild fluctuation in the search engine rankings. Mostly, we don't ... Features and Details January 19 2012 - Bruce Clay Won't Guarantee ROI on SEO and Internet Marketing Services As usual, I'm getting under the skin of a competitor. This time it is the world famous SEO, Bruce Clay. It is a fair assumption that this article is directed at me in particular, since I've been at the top of the search engines for the phrase Guaranteed ROI SEO as well as Guaranteed ROI Inter ... Features and Details January 6 2012 - How to add the Google +1 button to your web pages Small, Medium, Standard, and Tall Google +1 buttons: Give them a Click to Test Features and Details January 3 2012 - Three reasons Microsoft's Bing will gain ground against Google in 2012 "Bing recently became the second most popular search site on the Internet, but is still far behind to Google. Here are three reasons Bing will narrow that gap in 2012. Bing partnerships with Facebook and Twitter will pay off . Bing integration with Xbox and Kinect will help. Bigger reach ... Features and Details December 31 2011 - Affiliate Marketing Explained I have been creating definitions on the web site because I find myself frequently explaining these complex subjects more and more clearly. On the right in the Definitions section, you'll find my best explanations of what a term is, what are the most important aspects and what it means to yo ... Features and Details December 30 2011 - Some search queries are automatically local Some search queries are automatically local, even if they do not contain a local qualifier. An example for such a query is "ice rink". Google thinks that the search results for "ice rink" should return local results and that non-local results are either less relevant or useless. ... Features and Details December 30 2011 - Relevant pages must be error free, in the right language and targeted If Google thinks that a query was misspelled, the relevance of the results is based on what Google considers to be the user's most likely intent. Search results that don't match the language of the query get a low relevance rating. If a query includes a specific country, relevant
  • 3. results mus ... Features and Details December 30 2011 - Google distinguishes between three search query types According to Google, search queries can be classified into action queries ("do"), information queries ("know") and navigation queries ("go"). A search query can have only one query type and the query type determines which search results are highly relevant. For example, action- oriented queri ... Features and Details
  • 4. December 30 2011 - Some search results are "vital" for Google As mentioned above, Google has five relevance categories. The "vital" category is for websites that simply must appear in the search results. For example, apple.com is expected to be the top result for the search term "apple". The social media profiles of a company (Facebook, etc.) cannot be ... Features and Details December 30 2011 - Relevant web pages can still be spam Google makes a difference between relevance and spam. Depending on the intent of a web page, the page can be spammy although it contains relevant content. If your website uses the following tactics, it might be marked as spam: hidden text or links sneaky redirects through sever ... Features and Details December 30 2011 - If there is more than one meaning, Google chooses the most popular For example, Google thinks that most people who search for "apple" are interested in the company with that name. Search results that are about other meanings (for example the fruit) will get a lower relevance rating. ... Features and Details December 30 2011 - Google uses several levels of "relevance" Google instructs search quality raters to rate the relevance of a website as "vital", "useful", "relevant", "slightly relevant" and "off topic". In addition to the relevancy, Google prefers pages that are "highly satisfying, authoritative, entertaining, and/or recent". ... Features and Details February 25 2011 - Is Todays Splinternet Yielding ROI For Your Company? Brian Bateman, Managing Director, www.SplinternetMarketing.com After 15 years of the Internet's Websites being standardized on W3C guidelines, today's Internet has lost its compatibility. For years, the focus was on having everything on the Web work together smoothly via websites ... Features and Details February 25 2011 - Here Are 55 Tips For Search Engine Optimization Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. Well, not my mother, but you get my point. Most folks with some web design and beginner SEO knowledge should be able to take these to the bank without any probl ... Features and Details February 25 2011 - SEO Search Engine Optimization SEO should be your first effort in marketing in general and specifically Internet marketing. These are the aspects of your webpage that you need to focus on: Title Tag Advice: The document title is the text within the <title>...</title> tags in the HTML code of your web page. ... Features and Details