www.DowntownDough.comis a site where you can find over 1,600 different cookie cutter shapes in stock and they will custom make special cookie cutter shapes. A complete baking site, you can find cupcake cups and wraps as well as icings, colored sugars and more. This is the search engine ranking report for www.Downtowndough.com pairing their keyword phrases with the page found and listing the search engine and position in which it was found.

1. Internet Competitive Analysis Report 11/3/2010
Search Engine Ranking Report
500 N. Michigan Ave.
Suite 300
Chicago, IL 60611
877-710-2007
Date: 11/3/2010
Recipient: Pat Niles
Downtowndough
W63N658 Washington Ave
CEDARBURG WI 53012
Phone: 262-387-0311
This report has been created by Splinternet Marketing. Visit us on the Web at
www.SplinternetMarketing.com or call 877-710-2007 for an appointment for your personalized plan to
dominate in the search results on Google and Bing.
Created by SplinternetMarketing.com 1 of 22 www.SplinternetMarketing.com

2. Internet Competitive Analysis Report 11/3/2010
Report Overview
Dates of the Ranking Checks
Date: Wednesday, November 03, 2010
Comparison date: Sunday, September 26, 2010
Scope of this Ranking Report
49 keywords and one URL have been checked on 6 search engines. The first 2 result pages of each search engine have
been checked.
Visibility Statistics
This table lists the found rankings for all analyzed search terms, URLs and search engines. The chart shows the ranking
changes.
Listings in the first position 61
Listings Summary
177 listings new or moved up
30 listings did not change
28 listings dropped or moved down
Listings in the top 5 positions 148
Listings in the top 10 positions 206
Listings in the top 20 positions 235
Listings which are new 153
Listings which moved up 24
Listings which did not change 30
Listings which moved down 28
Listings which are dropped 0
Total listings 235
Listings Distribution
This chart shows the number of rankings in the different positions.
Created by SplinternetMarketing.com 2 of 22 www.SplinternetMarketing.com

3. Internet Competitive Analysis Report 11/3/2010
Listings Distribution
Wednesday, November 03, 2010 Sunday, September 26, 2010
Pos. 1 Pos. 2-5 Pos. 6-10 Pos. 11-15 Pos. 16-20
80
70
60
50
40
30
20
10
0
Top 20 Listings
The left chart shows the number of top 20 rankings for your search terms, and the right chart shows the number of top 20
rankings in the search engines.
Top 20 listings for keywords
6 top 20 listings for "Old Fashioned Cookie Cutters"
6 top 20 listings for "Odds & Ends Cookie Cutters"
6 top 20 listings for "Police Chief Car Cookie Jar"
6 top 20 listings for "Planes & Trai...ookie Cutters"
6 top 20 listings for "Non-Pariels & Jimmies"
6
5
4
3
2
1
0
Top 20 listings in the search engines
47 top 20 listings in Bing.com
46 top 20 listings in Yahoo.com
40 top 20 listings in AltaVista.com (U.S.)
39 top 20 listings in AllTheWeb (preset settings)
32 top 20 listings in Ask.com
45
40
35
30
25
20
15
10
5
0
Checked URLs
This table lists all URLs that have been considered for this report.
URL Listings On
Page 1
Listings On
Page 2
http://www.downtowndough.com 204 31
Created by SplinternetMarketing.com 3 of 22 www.SplinternetMarketing.com

4. Internet Competitive Analysis Report 11/3/2010
Checked URLs
This table lists all URLs that have been considered for this report.
Total 204 31
Checked Keywords
This table lists all search terms for which rankings have been found in the top 20 results.
Keyword Listings On
Page 1
Listings On
Page 2
Animal Cookie Cutters 4 0
Ann Clark Cookie Cutters 6 0
Baking Pans and Tools 0 2
Betty Boop in Taxi Cookie Jar 1 3
Bird and Bug Cookie Cutters 6 0
Boats Cookie cutters 6 0
Candy Writers & Gel Writers 5 0
Cars Cookie Cutter 0 1
Cat & Dog Cookie Cutters 4 0
Cat in the Hat Cookie Jar 0 1
Chili Peppers Cookie Jar 1 2
Color Spray Mist 4 0
Comfort Grip Cookie Cutters 4 0
Cookie Cutter Sets 0 2
Cookie Cutters 1 3
Copper Cookie Cutters 4 0
Custom Cookie Cutters 5 1
Easter Cookie Cutters 3 1
Elvis with Guitar Cookie Jar 2 2
Fire Chief Car Cookie Jar 6 0
Fish & Dinosaurs Cookie Cutters 6 0
Halloween & Fall Cookie Cutters 5 1
Icing Tools & Tips 4 0
Letters & Number Cookie Cutters 4 0
Licensed & Character Sugar Decos 6 0
Licensed Character Pans 4 1
LorAnn Oils & Flavors 4 0
Lucy Pink Heart Cookie Jar 4 0
Luster Dust 4 0
Martha Stewart Magazine Cutters 5 0
Created by SplinternetMarketing.com 4 of 22 www.SplinternetMarketing.com

5. Internet Competitive Analysis Report 11/3/2010
Checked Keywords
This table lists all search terms for which rankings have been found in the top 20 results.
Mini Cookie Cutters 4 0
Musical Instruments Cookie Cutters 6 0
Non-Pariels & Jimmies 6 0
Odds & Ends Cookie Cutters 6 0
Old Fashioned Cookie Cutters 4 2
Pans & Baking Sheets 4 0
Planes & Trains Cookie Cutters 6 0
Police Chief Car Cookie Jar 6 0
Religious Cookie Cutters 5 1
Rosette Irons 5 1
Rycraft Cookie Stamps 6 0
Snoopy on Dog House Cookie Jar 1 2
Southwest Cookie Cutters 6 0
Sport Cookie Cutters 5 1
State & Patriotic Cookie Cutters 6 0
Thomas the Train Cookie Jar 4 2
Tools Cookie Cutters 5 1
Valentine's Day and St. Patrick's Day Cookie Cutters 6 0
Wedding & Baby Cookie Cutters 5 1
Total 204 31
Checked Search Engines
This table lists all search engines for which rankings have been found in the top 20 results.
Search Engine Listings On
Page 1
Listings On
Page 2
AllTheWeb (preset settings) 39 0
AltaVista.com (U.S.) 40 0
AOL.com 25 6
Ask.com 21 11
Bing.com 40 7
Yahoo.com 39 7
Total 204 31
Created by SplinternetMarketing.com 5 of 22 www.SplinternetMarketing.com

6. Internet Competitive Analysis Report 11/3/2010
Ranking Results
AllTheWeb (preset settings)
Keyword URL Pos. Page Old Pos. Change
Animal Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=23&cat=Ani
mal+Cookie+Cutters
10 1 - new
Ann Clark Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=25&cat=An
n+Clark+Cookie+Cutters
8 1 - new
Bird and Bug Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=94&cat=Bir
d+and+Bug+Cookie+Cutters
1 1 - new
Boats Cookie cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=45&cat=Car
s%2C+Boats%2C+Planes+%26+Trai
ns+Cookie+Cutters
2 1 - new
Candy Writers & Gel Writers http://www.downtowndough.com/sho
pdisplayproducts.asp?id=75&cat=Ca
ndy+Writers+%26+Gel+Writers
1 1 - new
Cat & Dog Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=24&cat=Cat
+%26+Dog+Cookie+Cutters
3 1 - new
Color Spray Mist http://www.downtowndough.com/sho
pdisplayproducts.asp?id=76&cat=Col
or+Spray+Mist
2 1 5 +3
Comfort Grip Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=27&cat=Co
mfort+Grip+Cookie+Cutters
4 1 - new
Copper Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=28&cat=Co
pper+Cookie+Cutters
8 1 - new
Custom Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=87&cat=Cu
stom+Cookie+Cutters
8 1 - new
Fire Chief Car Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=6000
2 1 - new
Fish & Dinosaurs Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=30&cat=Fis
h+%26+Dinosaurs+Cookie+Cutters
1 1 - new
Halloween & Fall Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=32&cat=Hal
loween+%26+Fall+Cookie+Cutters
1 1 - new
Icing Tools & Tips http://www.downtowndough.com/sho 1 1 - new
Created by SplinternetMarketing.com 6 of 22 www.SplinternetMarketing.com

7. Internet Competitive Analysis Report 11/3/2010
Keyword URL Pos. Page Old Pos. Change
pdisplayproducts.asp?id=56&cat=Icin
g+Tools+%26+Tips
Letters & Number Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=33&cat=Let
ters+%26+Number+Cookie+Cutters
2 1 - new
Licensed & Character Sugar Decos http://www.downtowndough.com/sho
pdisplayproducts.asp?id=84&cat=Lic
ensed+%26+Character+Sugar+Deco
s
1 1 - new
Licensed Character Pans http://www.downtowndough.com/sho
pdisplayproducts.asp?id=57&cat=Lic
ensed+and+Character+Pans
4 1 - new
LorAnn Oils & Flavors http://www.downtowndough.com/sho
pdisplayproducts.asp?id=80&cat=Lor
Ann+Oils+%26+Flavors
6 1 13 +7
Lucy Pink Heart Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=9290
1 1 - new
Luster Dust http://www.downtowndough.com/sho
pdisplayproducts.asp?id=95&cat=Lu
ster+Dust
10 1 - new
Martha Stewart Magazine Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=102&cat=M
artha+Stewart+Magazine+Cutters
1 1 - new
Mini Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=34&cat=Mi
ni+Cookie+Cutters
4 1 4 same
Musical Instruments Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=35&cat=Mu
sical+Instruments+Cookie+Cutters
2 1 - new
Non-Pariels & Jimmies http://www.downtowndough.com/sho
pdisplayproducts.asp?id=81&cat=No
n%2DPariels+%26+Jimmies
1 1 - new
Odds & Ends Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=36&cat=Od
ds+%26+Ends+Cookie+Cutters
3 1 - new
Old Fashioned Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=37&cat=Old
+Fashioned+Cookie+Cutters
2 1 - new
Pans & Baking Sheets http://www.downtowndough.com/sho
pdisplayproducts.asp?id=13&cat=Pa
ns+%26+Baking+Sheets
7 1 - new
Planes & Trains Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=45&cat=Car
s%2C+Boats%2C+Planes+%26+Trai
ns+Cookie+Cutters
1 1 - new
Created by SplinternetMarketing.com 7 of 22 www.SplinternetMarketing.com

8. Internet Competitive Analysis Report 11/3/2010
Keyword URL Pos. Page Old Pos. Change
Police Chief Car Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=6027
1 1 - new
Religious Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=38&cat=Rel
igious+Cookie+Cutters
4 1 - new
Rosette Irons http://www.downtowndough.com/sho
pdisplayproducts.asp?id=39&cat=Ro
sette+Irons
7 1 - new
Rycraft Cookie Stamps http://www.downtowndough.com/sho
pdisplayproducts.asp?id=40&cat=Ry
craft+Cookie+Stamps
3 1 - new
Southwest Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=42&cat=So
uthwest+Cookie+Cutters
4 1 - new
Sport Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=43&cat=Sp
ort+Cookie+Cutters
3 1 - new
State & Patriotic Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=44&cat=Sta
te+%26+Patriotic+Cookie+Cutters
1 1 - new
Thomas the Train Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=9286
5 1 - new
Tools Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=99&cat=To
ols+Cookie+Cutters
10 1 - new
Valentine's Day and St. Patrick's
Day Cookie Cutters
http://www.downtowndough.com/sho
pdisplayproducts.asp?id=92&cat=Val
entine%27s+Day+and+St%2E+Patri
ck%27s+Day+Cookie+Cutters
1 1 - new
Wedding & Baby Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=86&cat=We
dding+%26+Baby+Cookie+Cutters
5 1 - new
Rankings on AllTheWeb (preset settings)
12:00 AM
Position
1
Created by SplinternetMarketing.com 8 of 22 www.SplinternetMarketing.com

9. Internet Competitive Analysis Report 11/3/2010
AltaVista.com (U.S.)
Keyword URL Pos. Page Old Pos. Change
Animal Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=23&cat=Ani
mal+Cookie+Cutters
10 1 - new
Ann Clark Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=25&cat=An
n+Clark+Cookie+Cutters
8 1 10 +2
Bird and Bug Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=94&cat=Bir
d+and+Bug+Cookie+Cutters
1 1 - new
Boats Cookie cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=45&cat=Car
s%2C+Boats%2C+Planes+%26+Trai
ns+Cookie+Cutters
2 1 - new
Candy Writers & Gel Writers http://www.downtowndough.com/sho
pdisplayproducts.asp?id=75&cat=Ca
ndy+Writers+%26+Gel+Writers
1 1 1 same
Cat & Dog Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=24&cat=Cat
+%26+Dog+Cookie+Cutters
3 1 1 -2
Color Spray Mist http://www.downtowndough.com/sho
pdisplayproducts.asp?id=76&cat=Col
or+Spray+Mist
2 1 5 +3
Comfort Grip Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=27&cat=Co
mfort+Grip+Cookie+Cutters
4 1 3 -1
Copper Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=28&cat=Co
pper+Cookie+Cutters
8 1 - new
Custom Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=87&cat=Cu
stom+Cookie+Cutters
8 1 - new
Easter Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=29&cat=Ea
ster+%26+Spring+Cookie+Cutters
9 1 - new
Fire Chief Car Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=6000
2 1 - new
Fish & Dinosaurs Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=30&cat=Fis
h+%26+Dinosaurs+Cookie+Cutters
1 1 - new
Halloween & Fall Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=32&cat=Hal
loween+%26+Fall+Cookie+Cutters
1 1 - new
Created by SplinternetMarketing.com 9 of 22 www.SplinternetMarketing.com

10. Internet Competitive Analysis Report 11/3/2010
Keyword URL Pos. Page Old Pos. Change
Icing Tools & Tips http://www.downtowndough.com/sho
pdisplayproducts.asp?id=56&cat=Icin
g+Tools+%26+Tips
1 1 - new
Letters & Number Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=33&cat=Let
ters+%26+Number+Cookie+Cutters
2 1 - new
Licensed & Character Sugar Decos http://www.downtowndough.com/sho
pdisplayproducts.asp?id=84&cat=Lic
ensed+%26+Character+Sugar+Deco
s
1 1 - new
Licensed Character Pans http://www.downtowndough.com/sho
pdisplayproducts.asp?id=57&cat=Lic
ensed+and+Character+Pans
4 1 - new
LorAnn Oils & Flavors http://www.downtowndough.com/sho
pdisplayproducts.asp?id=80&cat=Lor
Ann+Oils+%26+Flavors
6 1 13 +7
Lucy Pink Heart Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=9290
1 1 - new
Luster Dust http://www.downtowndough.com/sho
pdisplayproducts.asp?id=95&cat=Lu
ster+Dust
10 1 - new
Martha Stewart Magazine Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=102&cat=M
artha+Stewart+Magazine+Cutters
1 1 - new
Mini Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=34&cat=Mi
ni+Cookie+Cutters
4 1 4 same
Musical Instruments Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=35&cat=Mu
sical+Instruments+Cookie+Cutters
2 1 - new
Non-Pariels & Jimmies http://www.downtowndough.com/sho
pdisplayproducts.asp?id=81&cat=No
n%2DPariels+%26+Jimmies
1 1 - new
Odds & Ends Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=36&cat=Od
ds+%26+Ends+Cookie+Cutters
3 1 - new
Old Fashioned Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=37&cat=Old
+Fashioned+Cookie+Cutters
2 1 - new
Pans & Baking Sheets http://www.downtowndough.com/sho
pdisplayproducts.asp?id=13&cat=Pa
ns+%26+Baking+Sheets
7 1 - new
Planes & Trains Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=45&cat=Car
s%2C+Boats%2C+Planes+%26+Trai
1 1 - new
Created by SplinternetMarketing.com 10 of 22 www.SplinternetMarketing.com

11. Internet Competitive Analysis Report 11/3/2010
Keyword URL Pos. Page Old Pos. Change
ns+Cookie+Cutters
Police Chief Car Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=6027
1 1 - new
Religious Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=38&cat=Rel
igious+Cookie+Cutters
4 1 - new
Rosette Irons http://www.downtowndough.com/sho
pdisplayproducts.asp?id=39&cat=Ro
sette+Irons
7 1 - new
Rycraft Cookie Stamps http://www.downtowndough.com/sho
pdisplayproducts.asp?id=40&cat=Ry
craft+Cookie+Stamps
3 1 - new
Southwest Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=42&cat=So
uthwest+Cookie+Cutters
4 1 - new
Sport Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=43&cat=Sp
ort+Cookie+Cutters
3 1 - new
State & Patriotic Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=44&cat=Sta
te+%26+Patriotic+Cookie+Cutters
1 1 - new
Thomas the Train Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=9286
5 1 - new
Tools Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=99&cat=To
ols+Cookie+Cutters
10 1 - new
Valentine's Day and St. Patrick's
Day Cookie Cutters
http://www.downtowndough.com/sho
pdisplayproducts.asp?id=92&cat=Val
entine%27s+Day+and+St%2E+Patri
ck%27s+Day+Cookie+Cutters
1 1 - new
Wedding & Baby Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=86&cat=We
dding+%26+Baby+Cookie+Cutters
5 1 - new
Created by SplinternetMarketing.com 11 of 22 www.SplinternetMarketing.com

12. Internet Competitive Analysis Report 11/3/2010
Rankings on AltaVista.com (U.S.)
12:00 AM
Position
1
AOL.com
Keyword URL Pos. Page Old Pos. Change
Ann Clark Cookie Cutters http://downtowndough.com/shopdispl
ayproducts.asp?id=25&cat=Ann+Clar
k+Cookie+Cutters
7 1 5 -2
Betty Boop in Taxi Cookie Jar http://www.downtowndough.com/sho
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
10 1 5 -5
Bird and Bug Cookie Cutters http://www.downtowndough.com 5 1 6 +1
Boats Cookie cutters http://downtowndough.com/shopdispl
ayproducts.asp?id=45&cat=Cars%2
C+Boats%2C+Planes+%26+Trains+
Cookie+Cutters
6 1 3 -3
Cars Cookie Cutter http://downtowndough.com/shopdispl
ayproducts.asp?id=45&cat=Cars%2
C+Boats%2C+Planes+%26+Trains+
Cookie+Cutters
15 2 16 +1
Cat in the Hat Cookie Jar http://www.downtowndough.com/sho
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
16 2 13 -3
Cookie Cutters http://www.downtowndough.com 5 1 5 same
Custom Cookie Cutters http://www.downtowndough.com 5 1 5 same
Easter Cookie Cutters http://www.downtowndough.com 20 2 19 -1
Elvis with Guitar Cookie Jar http://www.downtowndough.com/sho
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
8 1 - new
Fire Chief Car Cookie Jar http://www.downtowndough.com/sho
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
2 1 2 same
Created by SplinternetMarketing.com 12 of 22 www.SplinternetMarketing.com

13. Internet Competitive Analysis Report 11/3/2010
Keyword URL Pos. Page Old Pos. Change
Fish & Dinosaurs Cookie Cutters http://downtowndough.com/shopdispl
ayproducts.asp?id=30&cat=Fish+%2
6+Dinosaurs+Cookie+Cutters
1 1 1 same
Halloween & Fall Cookie Cutters http://downtowndough.com/shopdispl
ayproducts.asp?id=32&cat=Hallowee
n+%26+Fall+Cookie+Cutters
7 1 - new
Licensed & Character Sugar Decos http://www.downtowndough.com/sho
pdisplayproducts.asp?id=84&cat=Lic
ensed+%26+Character+Sugar+Deco
s
1 1 1 same
Martha Stewart Magazine Cutters http://www.downtowndough.com 4 1 - new
Musical Instruments Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=35&cat=Mu
sical+Instruments+Cookie+Cutters
2 1 - new
Non-Pariels & Jimmies http://downtowndough.com/shopdispl
ayproducts.asp?id=81&cat=Non-Pari
els+%26+Jimmies
1 1 - new
Odds & Ends Cookie Cutters http://downtowndough.com/shopdispl
ayproducts.asp?id=36&cat=Odds+%
26+Ends+Cookie+Cutters
3 1 - new
Old Fashioned Cookie Cutters http://www.downtowndough.com 13 2 - new
Planes & Trains Cookie Cutters http://downtowndough.com/shopdispl
ayproducts.asp?id=45&cat=Cars%2
C+Boats%2C+Planes+%26+Trains+
Cookie+Cutters
1 1 - new
Police Chief Car Cookie Jar http://www.downtowndough.com/sho
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
3 1 - new
Religious Cookie Cutters http://downtowndough.com/shopdispl
ayproducts.asp?id=38&cat=Religious
+Cookie+Cutters
6 1 - new
Rosette Irons http://downtowndough.com/shopdispl
ayproducts.asp?id=39&cat=Rosette+
Irons
9 1 - new
Rycraft Cookie Stamps http://downtowndough.com/shopdispl
ayproducts.asp?id=40&cat=Rycraft+
Cookie+Stamps
4 1 - new
Southwest Cookie Cutters http://downtowndough.com/shopdispl
ayproducts.asp?id=42&cat=Southwe
st+Cookie+Cutters
4 1 - new
Sport Cookie Cutters http://downtowndough.com/shopdispl
ayproducts.asp?id=43&cat=Sport+C
ookie+Cutters
12 2 - new
State & Patriotic Cookie Cutters http://downtowndough.com/shopdispl 1 1 - new
Created by SplinternetMarketing.com 13 of 22 www.SplinternetMarketing.com

14. Internet Competitive Analysis Report 11/3/2010
Keyword URL Pos. Page Old Pos. Change
ayproducts.asp?id=44&cat=State+%
26+Patriotic+Cookie+Cutters
Thomas the Train Cookie Jar http://www.downtowndough.com/sho
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
10 2 - new
Tools Cookie Cutters http://www.downtowndough.com 9 1 - new
Valentine's Day and St. Patrick's
Day Cookie Cutters
http://www.downtowndough.com 7 1 - new
Wedding & Baby Cookie Cutters http://downtowndough.com/shopdispl
ayproducts.asp?id=86&cat=Wedding
+%26+Baby+Cookie+Cutters
5 1 - new
Rankings on AOL.com
12:00 AM
Position
1
Ask.com
Keyword URL Pos. Page Old Pos. Change
Ann Clark Cookie Cutters http://downtowndough.com/shopdispl
ayproducts.asp?id=25&cat=Ann+Clar
k+Cookie+Cutters
8 1 5 -3
Betty Boop in Taxi Cookie Jar http://www.downtowndough.com/sho
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
11 2 7 -4
Bird and Bug Cookie Cutters http://www.downtowndough.com 7 1 9 +2
Boats Cookie cutters http://www.downtowndough.com 5 1 5 same
Candy Writers & Gel Writers http://www.downtowndough.com 4 1 3 -1
Chili Peppers Cookie Jar http://www.downtowndough.com/sho
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
8 1 14 +6
Cookie Cutters http://www.downtowndough.com 14 2 10 -4
Custom Cookie Cutters http://www.downtowndough.com 12 2 12 same
Created by SplinternetMarketing.com 14 of 22 www.SplinternetMarketing.com

15. Internet Competitive Analysis Report 11/3/2010
Keyword URL Pos. Page Old Pos. Change
Elvis with Guitar Cookie Jar http://www.downtowndough.com/sho
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
4 1 5 +1
Fire Chief Car Cookie Jar http://www.downtowndough.com/sho
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
2 1 3 +1
Fish & Dinosaurs Cookie Cutters http://downtowndough.com/shopdispl
ayproducts.asp?id=30&cat=Fish+%2
6+Dinosaurs+Cookie+Cutters
1 1 1 same
Halloween & Fall Cookie Cutters http://downtowndough.com/shopdispl
ayproducts.asp?id=32&cat=Hallowee
n+%26+Fall+Cookie+Cutters
9 2 - new
Licensed & Character Sugar Decos http://www.downtowndough.com/sho
pdisplayproducts.asp?id=84&cat=Lic
ensed+%26+Character+Sugar+Deco
s
1 1 - new
Licensed Character Pans http://www.downtowndough.com/sho
pdisplayproducts.asp?id=84&cat=Lic
ensed+%26+Character+Sugar+Deco
s
19 2 - new
Martha Stewart Magazine Cutters http://www.downtowndough.com 5 1 - new
Musical Instruments Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=35&cat=Mu
sical+Instruments+Cookie+Cutters
2 1 - new
Non-Pariels & Jimmies http://downtowndough.com/shopdispl
ayproducts.asp?id=81&cat=Non-Pari
els+%26+Jimmies
1 1 - new
Odds & Ends Cookie Cutters http://www.downtowndough.com 6 1 - new
Old Fashioned Cookie Cutters http://www.downtowndough.com 17 2 - new
Planes & Trains Cookie Cutters http://downtowndough.com/shopdispl
ayproducts.asp?id=45&cat=Cars%2
C+Boats%2C+Planes+%26+Trains+
Cookie+Cutters
1 1 - new
Police Chief Car Cookie Jar http://www.downtowndough.com/sho
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
3 1 - new
Religious Cookie Cutters http://downtowndough.com/shopdispl
ayproducts.asp?id=38&cat=Religious
+Cookie+Cutters
15 2 - new
Rosette Irons http://downtowndough.com/shopdispl
ayproducts.asp?id=39&cat=Rosette+
Irons
14 2 - new
Rycraft Cookie Stamps http://downtowndough.com/shopdispl
ayproducts.asp?id=40&cat=Rycraft+
5 1 - new
Created by SplinternetMarketing.com 15 of 22 www.SplinternetMarketing.com

16. Internet Competitive Analysis Report 11/3/2010
Keyword URL Pos. Page Old Pos. Change
Cookie+Stamps
Snoopy on Dog House Cookie Jar http://www.downtowndough.com/sho
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
9 1 - new
Southwest Cookie Cutters http://downtowndough.com/shopdispl
ayproducts.asp?id=42&cat=Southwe
st+Cookie+Cutters
8 1 - new
Sport Cookie Cutters http://www.downtowndough.com 10 1 - new
State & Patriotic Cookie Cutters http://downtowndough.com/shopdispl
ayproducts.asp?id=44&cat=State+%
26+Patriotic+Cookie+Cutters
1 1 - new
Thomas the Train Cookie Jar http://www.downtowndough.com/sho
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
14 2 - new
Tools Cookie Cutters http://www.downtowndough.com 14 2 - new
Valentine's Day and St. Patrick's
Day Cookie Cutters
http://www.downtowndough.com 7 1 - new
Wedding & Baby Cookie Cutters http://downtowndough.com/shopdispl
ayproducts.asp?id=86&cat=Wedding
+%26+Baby+Cookie+Cutters
14 2 - new
Bing.com
Keyword URL Pos. Page Old Pos. Change
Animal Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=23&cat=Ani
mal+Cookie+Cutters
10 1 7 -3
Ann Clark Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=25&cat=An
n+Clark+Cookie+Cutters
8 1 4 -4
Baking Pans and Tools http://www.downtowndough.com/sho
pdisplaycategories.asp?id=108&cat=
Baking+Tools%2C+Pans+%26+Gad
gets
15 2 - new
Betty Boop in Taxi Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=9288
13 2 20 +7
Bird and Bug Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=94&cat=Bir
d+and+Bug+Cookie+Cutters
1 1 5 +4
Boats Cookie cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=45&cat=Car
s%2C+Boats%2C+Planes+%26+Trai
ns+Cookie+Cutters
2 1 3 +1
Created by SplinternetMarketing.com 16 of 22 www.SplinternetMarketing.com

17. Internet Competitive Analysis Report 11/3/2010
Keyword URL Pos. Page Old Pos. Change
Candy Writers & Gel Writers http://www.downtowndough.com/sho
pdisplayproducts.asp?id=75&cat=Ca
ndy+Writers+%26+Gel+Writers
1 1 1 same
Cat & Dog Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=24&cat=Cat
+%26+Dog+Cookie+Cutters
3 1 6 +3
Chili Peppers Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=9034
12 2 27 +15
Color Spray Mist http://www.downtowndough.com/sho
pdisplayproducts.asp?id=76&cat=Col
or+Spray+Mist
2 1 2 same
Comfort Grip Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=27&cat=Co
mfort+Grip+Cookie+Cutters
4 1 3 -1
Cookie Cutter Sets http://www.downtowndough.com/sho
pdisplayproducts.asp?id=91&cat=Co
okie+Cutter+Sets
14 2 3 -11
Cookie Cutters http://downtowndough.com 12 2 15 +3
Copper Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=28&cat=Co
pper+Cookie+Cutters
8 1 5 -3
Custom Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=87&cat=Cu
stom+Cookie+Cutters
8 1 - new
Easter Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=29&cat=Ea
ster+%26+Spring+Cookie+Cutters
9 1 - new
Elvis with Guitar Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=9027
13 2 11 -2
Fire Chief Car Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=6000
2 1 2 same
Fish & Dinosaurs Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=30&cat=Fis
h+%26+Dinosaurs+Cookie+Cutters
1 1 1 same
Halloween & Fall Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=32&cat=Hal
loween+%26+Fall+Cookie+Cutters
1 1 1 same
Icing Tools & Tips http://www.downtowndough.com/sho
pdisplayproducts.asp?id=56&cat=Icin
g+Tools+%26+Tips
1 1 1 same
Letters & Number Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=33&cat=Let
ters+%26+Number+Cookie+Cutters
2 1 2 same
Licensed & Character Sugar Decos http://www.downtowndough.com/sho 1 1 1 same
Created by SplinternetMarketing.com 17 of 22 www.SplinternetMarketing.com

18. Internet Competitive Analysis Report 11/3/2010
Keyword URL Pos. Page Old Pos. Change
pdisplayproducts.asp?id=84&cat=Lic
ensed+%26+Character+Sugar+Deco
s
Licensed Character Pans http://www.downtowndough.com/sho
pdisplayproducts.asp?id=57&cat=Lic
ensed+and+Character+Pans
4 1 4 same
LorAnn Oils & Flavors http://www.downtowndough.com/sho
pdisplayproducts.asp?id=80&cat=Lor
Ann+Oils+%26+Flavors
6 1 3 -3
Lucy Pink Heart Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=9290
1 1 - new
Luster Dust http://www.downtowndough.com/sho
pdisplayproducts.asp?id=95&cat=Lu
ster+Dust
10 1 6 -4
Martha Stewart Magazine Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=102&cat=M
artha+Stewart+Magazine+Cutters
1 1 2 +1
Mini Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=34&cat=Mi
ni+Cookie+Cutters
4 1 2 -2
Musical Instruments Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=35&cat=Mu
sical+Instruments+Cookie+Cutters
2 1 - new
Non-Pariels & Jimmies http://www.downtowndough.com/sho
pdisplayproducts.asp?id=81&cat=No
n%2DPariels+%26+Jimmies
1 1 1 same
Odds & Ends Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=36&cat=Od
ds+%26+Ends+Cookie+Cutters
3 1 - new
Old Fashioned Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=37&cat=Old
+Fashioned+Cookie+Cutters
2 1 - new
Pans & Baking Sheets http://www.downtowndough.com/sho
pdisplayproducts.asp?id=13&cat=Pa
ns+%26+Baking+Sheets
7 1 - new
Planes & Trains Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=45&cat=Car
s%2C+Boats%2C+Planes+%26+Trai
ns+Cookie+Cutters
1 1 - new
Police Chief Car Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=6027
1 1 - new
Religious Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=38&cat=Rel
igious+Cookie+Cutters
4 1 - new
Created by SplinternetMarketing.com 18 of 22 www.SplinternetMarketing.com

19. Internet Competitive Analysis Report 11/3/2010
Keyword URL Pos. Page Old Pos. Change
Rosette Irons http://www.downtowndough.com/sho
pdisplayproducts.asp?id=39&cat=Ro
sette+Irons
7 1 - new
Rycraft Cookie Stamps http://www.downtowndough.com/sho
pdisplayproducts.asp?id=40&cat=Ry
craft+Cookie+Stamps
3 1 - new
Snoopy on Dog House Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=9287
15 2 - new
Southwest Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=42&cat=So
uthwest+Cookie+Cutters
4 1 - new
Sport Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=43&cat=Sp
ort+Cookie+Cutters
3 1 - new
State & Patriotic Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=44&cat=Sta
te+%26+Patriotic+Cookie+Cutters
1 1 - new
Thomas the Train Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=9286
5 1 - new
Tools Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=99&cat=To
ols+Cookie+Cutters
10 1 - new
Valentine's Day and St. Patrick's
Day Cookie Cutters
http://www.downtowndough.com/sho
pdisplayproducts.asp?id=92&cat=Val
entine%27s+Day+and+St%2E+Patri
ck%27s+Day+Cookie+Cutters
1 1 - new
Wedding & Baby Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=86&cat=We
dding+%26+Baby+Cookie+Cutters
4 1 - new
Rankings on Bing.com
12:00 AM
Position
1
Yahoo.com
Created by SplinternetMarketing.com 19 of 22 www.SplinternetMarketing.com

20. Internet Competitive Analysis Report 11/3/2010
Keyword URL Pos. Page Old Pos. Change
Animal Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=23&cat=Ani
mal+Cookie+Cutters
10 1 7 -3
Ann Clark Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=25&cat=An
n+Clark+Cookie+Cutters
8 1 4 -4
Baking Pans and Tools http://www.downtowndough.com/sho
pdisplaycategories.asp?id=108&cat=
Baking+Tools%2C+Pans+%26+Gad
gets
15 2 - new
Betty Boop in Taxi Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=9288
13 2 20 +7
Bird and Bug Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=94&cat=Bir
d+and+Bug+Cookie+Cutters
1 1 5 +4
Boats Cookie cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=45&cat=Car
s%2C+Boats%2C+Planes+%26+Trai
ns+Cookie+Cutters
2 1 3 +1
Candy Writers & Gel Writers http://www.downtowndough.com/sho
pdisplayproducts.asp?id=75&cat=Ca
ndy+Writers+%26+Gel+Writers
1 1 1 same
Cat & Dog Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=24&cat=Cat
+%26+Dog+Cookie+Cutters
3 1 6 +3
Chili Peppers Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=9034
12 2 17 +5
Color Spray Mist http://www.downtowndough.com/sho
pdisplayproducts.asp?id=76&cat=Col
or+Spray+Mist
2 1 2 same
Comfort Grip Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=27&cat=Co
mfort+Grip+Cookie+Cutters
4 1 3 -1
Cookie Cutter Sets http://www.downtowndough.com/sho
pdisplayproducts.asp?id=91&cat=Co
okie+Cutter+Sets
14 2 3 -11
Cookie Cutters http://downtowndough.com 12 2 15 +3
Copper Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=28&cat=Co
pper+Cookie+Cutters
8 1 5 -3
Custom Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=87&cat=Cu
stom+Cookie+Cutters
8 1 - new
Easter Cookie Cutters http://www.downtowndough.com/sho 9 1 - new
Created by SplinternetMarketing.com 20 of 22 www.SplinternetMarketing.com

21. Internet Competitive Analysis Report 11/3/2010
Keyword URL Pos. Page Old Pos. Change
pdisplayproducts.asp?id=29&cat=Ea
ster+%26+Spring+Cookie+Cutters
Elvis with Guitar Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=9027
13 2 11 -2
Fire Chief Car Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=6000
2 1 2 same
Fish & Dinosaurs Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=30&cat=Fis
h+%26+Dinosaurs+Cookie+Cutters
1 1 1 same
Halloween & Fall Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=32&cat=Hal
loween+%26+Fall+Cookie+Cutters
1 1 1 same
Icing Tools & Tips http://www.downtowndough.com/sho
pdisplayproducts.asp?id=56&cat=Icin
g+Tools+%26+Tips
1 1 1 same
Letters & Number Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=33&cat=Let
ters+%26+Number+Cookie+Cutters
2 1 2 same
Licensed & Character Sugar Decos http://www.downtowndough.com/sho
pdisplayproducts.asp?id=84&cat=Lic
ensed+%26+Character+Sugar+Deco
s
1 1 1 same
Licensed Character Pans http://www.downtowndough.com/sho
pdisplayproducts.asp?id=57&cat=Lic
ensed+and+Character+Pans
4 1 4 same
LorAnn Oils & Flavors http://www.downtowndough.com/sho
pdisplayproducts.asp?id=80&cat=Lor
Ann+Oils+%26+Flavors
6 1 3 -3
Lucy Pink Heart Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=9290
1 1 - new
Luster Dust http://www.downtowndough.com/sho
pdisplayproducts.asp?id=95&cat=Lu
ster+Dust
10 1 - new
Mini Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=34&cat=Mi
ni+Cookie+Cutters
4 1 2 -2
Musical Instruments Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=35&cat=Mu
sical+Instruments+Cookie+Cutters
2 1 - new
Non-Pariels & Jimmies http://www.downtowndough.com/sho
pdisplayproducts.asp?id=81&cat=No
n%2DPariels+%26+Jimmies
1 1 - new
Odds & Ends Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=36&cat=Od
ds+%26+Ends+Cookie+Cutters
3 1 - new
Created by SplinternetMarketing.com 21 of 22 www.SplinternetMarketing.com

22. Internet Competitive Analysis Report 11/3/2010
Keyword URL Pos. Page Old Pos. Change
Old Fashioned Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=37&cat=Old
+Fashioned+Cookie+Cutters
2 1 - new
Pans & Baking Sheets http://www.downtowndough.com/sho
pdisplayproducts.asp?id=13&cat=Pa
ns+%26+Baking+Sheets
7 1 - new
Planes & Trains Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=45&cat=Car
s%2C+Boats%2C+Planes+%26+Trai
ns+Cookie+Cutters
1 1 - new
Police Chief Car Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=6027
1 1 - new
Religious Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=38&cat=Rel
igious+Cookie+Cutters
4 1 - new
Rosette Irons http://www.downtowndough.com/sho
pdisplayproducts.asp?id=39&cat=Ro
sette+Irons
7 1 - new
Rycraft Cookie Stamps http://www.downtowndough.com/sho
pdisplayproducts.asp?id=40&cat=Ry
craft+Cookie+Stamps
3 1 - new
Snoopy on Dog House Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=9287
16 2 - new
Southwest Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=42&cat=So
uthwest+Cookie+Cutters
4 1 - new
Sport Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=43&cat=Sp
ort+Cookie+Cutters
3 1 - new
State & Patriotic Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=44&cat=Sta
te+%26+Patriotic+Cookie+Cutters
1 1 - new
Thomas the Train Cookie Jar http://www.downtowndough.com/sho
pexd.asp?id=9286
5 1 - new
Tools Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=99&cat=To
ols+Cookie+Cutters
10 1 - new
Valentine's Day and St. Patrick's
Day Cookie Cutters
http://www.downtowndough.com/sho
pdisplayproducts.asp?id=92&cat=Val
entine%27s+Day+and+St%2E+Patri
ck%27s+Day+Cookie+Cutters
1 1 - new
Wedding & Baby Cookie Cutters http://www.downtowndough.com/sho
pdisplayproducts.asp?id=86&cat=We
dding+%26+Baby+Cookie+Cutters
5 1 - new
Created by SplinternetMarketing.com 22 of 22 www.SplinternetMarketing.com