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Internet Competitive Analysis Report                                                                     7/25/2011




                                                                           500 N. Michigan Ave.
                                                                           Suite 300
    Internet Competitive Analysis                                          Chicago, IL 60611
                                                                           877-710-2007
                                                                           www.SplinternetMarketing.c
                                                                           om

    Date:             7/25/2011

    Recipient:        Brian C. Bateman
                      SplinternetMarketing.com
                      1204 S. 3rd Street
                      WATERTOWN WI 53094

                      Phone: 920-285-7570



    This report has been created by Splinternet Marketing. Visit us on the Web at
    www.SplinternetMarketing.com or call 877-710-2007 for an appointment for your personalized plan to
    dominate in the search results on Google and Bing.




Created by SplinternetMarketing.com                   1 of 73                         www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                          7/25/2011



Report overview
This report helps you to optimize the web page "http://www.redprairie.com/" for a high ranking on Google.com (without
Places) for the search term "logistics management software".


Your web page
                      http://www.redprairie.com/


                      Title: Workforce, Warehouse, & Transportation Management Software Solutions by RedPrairie


                      Description: Complete workforce, warehouse and transportation management software solutions
                      by RedPrairie - Discover how to take both time and cost out of your operations.




Your competitors for the search term "logistics management software" on Google.com (without Places)
 1                          http://www.logisuite.com/


                            Title: Freight Forwarding Software | Logistics Software | Warehouse Management System -
                            Logisuite


                            Description: Logistics Software Solutions: Freight Forwarding Software, Warehouse
                            Management System, NVOCC Software, Online Cargo Tracking, Supply Chain Solution,
                            Domestic Freight, Import Software, Export Software for Air and Ocean with Integrated
                            Accounting System, Purchase Order Management Software.


 2                          http://www.cadretech.com/


                            Title: Warehouse Management System - Supply Chain Management Software - 3PL
                            Companies


                            Description: Make it Easier for Your Customers to do Business With You! Cadre
                            Technologies Warehouse Management System Transforms Warehouse Operations Into
                            Fully Integrated Logistics.


 3                          http://www.logisticsmgmt.com/article/top_20_supply_chain_management_software_supplier
                            s/


                            Title: Top 20 Supply Chain Management Software Suppliers - Article from Logistics
                            Management


                            Description: [No meta description available.]




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Internet Competitive Analysis Report                                                                               7/25/2011

Your competitors for the search term "logistics management software" on Google.com (without Places)
 4                          http://www.capterra.com/logistics-software


                            Title: Logistics Software: logistics management software, warehousing, transportation
                            management, shipping system


                            Description: Find and compare Logistics software. Free, interactive directory to quickly
                            narrow your choices and contact multiple vendors.


 5                          http://www.infor.com/solutions/scm/


                            Title: Supply Chain Management Software: SCM Solutions from Infor


                            Description: Lower operating costs to become more profitable, improve customer service to
                            better compete, and get all the members of your supply chain team on the same page, at
                            the same time, with Infor SCM.


 6                          http://www.logicor.com/logistics-management-software.shtml


                            Title: Logistics Management Software - Logistics Management Software Solutions
                            FedEx|USPS|UPS|DHL|Purolator|Canada Post


                            Description: Logistics Management Software Solutions for
                            FedEx|USPS|DHL|ERP|Ebusiness|LTL Carriers helping shipping departments run faster,
                            simplify outbound logistics and order management reducing shipping-related spending,
                            fulfillment processing, resource allocation + more.


 7                          http://www.cargowise.com/


                            Title: Logistics software - Supply Chain Logistics Management - CargoWise


                            Description: ediEnterprise logistics software - an integrated supply chain logistics
                            management solution by CargoWise for managing your business the easy way!


 8                          http://www.lesssoftware.com/


                            Title: On-Demand Software for Supply Chain Mangement - Less Software


                            Description: A description for the company




Created by SplinternetMarketing.com                      3 of 73                            www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                             7/25/2011

Your competitors for the search term "logistics management software" on Google.com (without Places)
 9                           http://www.ratelinx.com/


                             Title: Logistics - Shipping & Delivery - Reducing Freight Costs


                             Description: Logistics software developers & freight experts focused on reducing your
                             shipping & delivery costs; providing companies with 3PL, TMS and FP&A integration.


 10                          http://en.wikipedia.org/wiki/Logistics_management


                             Title: Logistics management - Wikipedia, the free encyclopedia


                             Description: [No meta description available.]



Analyzed search terms
1. logistics management software
2. logistics
3. management
4. software


Top 10 Ranking Requirements Score™




               30%
The Top 10 Ranking Requirements Score™ of 30% means that the web page www.redprairie.com meets only 30% of the
requirements for a top 10 ranking on Google.com (without Places) for the search term "logistics management software".


Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into
account because search engines do not reveal the necessary data.




Created by SplinternetMarketing.com                       4 of 73                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                    7/25/2011

Search engine ranking factors performance
Ranking Factor Importance                Factors        Factors
                                                                                   Ranking Factors Performance
                                         Passed         Failed
Essential (weighted most):                         16             12
Very Important:                                    11             0
Important:                                         42             2
Moderately Important:                              47             4
Slightly Important:                                30             2
Total:                                         146                20




                                                                                         146 ranking factors passed
                                                                                            20 ranking factors failed




Table of contents
 1. Report overview                                                19. Keyword use in same domain link URLs
 2. Keyword use in document title                                  20. Keyword use in outbound link URLs
 3. Global link popularity of web site                             21. Keyword use in meta description
 4. Link texts of inbound links                                    22. Number of trailing slashes in URL
 5. Keyword use in body text                                       23. HTML validation of web page to W3C standards
 6. Age of web site                                                24. Readability level of web page
 7. Keyword use in H1 headline texts                               25. Keyword use in meta keywords
 8. Keyword use in domain name                                     26. Keyword use in the first sentence of the body text
 9. Keyword use in page URL                                        27. Keyword use in HTML comments
10. Links from social networks                                     28. Search engine compatibility
11. Server speed                                                   29. Factors that could prevent your top ranking
12. Keyword use in H2-H6 headline texts                            30. Table: Number of keywords
13. Keyword use in IMG ALT attributes                              31. Table: Keyword density
14. Top level domain of web site                                   32. Table: Keyword position
15. Keyword use in bold body text                                  33. Table: Number of words
16. Number of visitors to the site                                 34. Table: Number of characters
17. Keyword use in same domain link texts                          35. Table: Ranking factors digest
18. Keyword use in outbound link texts




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Internet Competitive Analysis Report                                7/25/2011




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Internet Competitive Analysis Report                                                                                7/25/2011


Keyword use in document title
Essential
The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to
find out how to use the search term "logistics management software" in the document title and if it's important for
Google.com (without Places).


Example: <title>Your web page title</title>


Their contents
Rank Keyword use in document title
  1    Freight Forwarding Software | Logistics Software | Warehouse Management System - Logisuite
  2    Warehouse Management System - Supply Chain Management Software - 3PL Companies
  3    Top 20 Supply Chain Management Software Suppliers - Article from Logistics Management
  4    Logistics Software : logistics management software, warehousing, transportation management , shipping
       system
  5    Supply Chain Management Software : SCM Solutions from Infor
  6    Logistics Management Software - Logistics Management Software Solutions
       FedEx|USPS|UPS|DHL|Purolator|Canada Post
  7    Logistics software - Supply Chain Logistics Management - CargoWise
  8    On-Demand Software for Supply Chain Mangement - Less Software
  9    Logistics - Shipping & Delivery - Reducing Freight Costs
 10    Logistics management - Wikipedia, the free encyclopedia


Your contents
Workforce, Warehouse, & Transportation Management Software Solutions by RedPrairie


Advice for your document title
Search term: "logistics management software"
                       Competitors Your Site         Advice
Number of keywords:            0 to 2              0 You should use the search term "logistics management                    <<
                                                     software" at least once.
Keyword density:          0% to 67%             0% You should increase the keyword density for the search term               <<
                                                   "logistics management software".
Search term: "logistics"
                       Competitors Your Site         Advice
Number of keywords:            0 to 2              0 You should use the search term "logistics" at least once.               <<
Keyword density:          0% to 29%             0% You should increase the keyword density for the search term               <<
                                                   "logistics".
Search term: "management"




Created by SplinternetMarketing.com                        7 of 73                            www.SplinternetMarketing.com
Internet Competitive Analysis Report                                              7/25/2011

Advice for your document title
Search term: "logistics management software"
                      Competitors Your Site    Advice
Number of keywords:          0 to 2           1 OK                                     OK
Keyword density:        0% to 22%        11% OK                                        OK
Search term: "software"
                      Competitors Your Site    Advice
Number of keywords:          0 to 2           1 OK                                     OK
Keyword density:        0% to 22%        11% OK                                        OK
Keywords "logistics", "management" or "software"
                      Competitors Your Site    Advice
Number of keywords:          1 to 6           2 OK                                     OK
Keyword density:        5% to 22%         7% OK                                        OK




Created by SplinternetMarketing.com                  8 of 73   www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                              7/25/2011


Global link popularity of web site
Essential
The global link popularity measures how many web pages link to your site. The number of web pages linking to your site
is not as important as the quality of the web pages that link to your site.


All major search engines take the quality and the context of the links into account. Search engines assume that your
web page must offer relevant content if many quality sites link to it.


Number of inbound links according to these search engines (the more the better)
                Alexa                       Google.com                  Yahoo.com                 Peak Value
To Your Site:                        183                        183                      8,046                         8,046
To Site 1:                             61                          19                      428                          428
To Site 2:                             98                          25                      823                          823
To Site 3:                           445                           0                          2                         445
To Site 4:                           419                           4                       140                          419
To Site 5:                           601                           47                    1,001                         1,001
To Site 6:                             13                          4                        45                           45
To Site 7:                             99                          34                      985                          985
To Site 8:                           104                           7                       616                          616
To Site 9:                           119                           8                       480                          480
To Site 10:                     431,555                            5                        73                      431,555
Range:                    13 to 431,555                    0 to 183                  2 to 8,046                45 to 431,555


Advice for the global link popularity
In average, less web pages link to your page than to the top ranked pages. The average link popularity of the top       <<
ranked pages is 39,708, the link popularity of your web page is 8,046. You must increase the number of web pages
from different domains that link to your web site. Keep in mind that all search engines also evaluate the link texts
and the quality of the web pages that link to your web site.
Google can find at least as many web pages linking to your page as to the top ranked pages. This meets the basic         <
requirements for getting high rankings on Google.




Created by SplinternetMarketing.com                      9 of 73                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                               7/25/2011


Link texts of inbound links
Essential
Inbound links are links from other web sites to your site. If many other sites link to your site, then search engines
consider your site to be important. However, the number of links is not as important as is the relevance of the linking
page and the link text used in linking to your site.


This chapter lists a sample of the web pages that link to your site, along with the link text. Note that search engines do
not reveal all inbound links to your site.


Sample of the web pages that link to your site
Linked Text              Linked URL                                         Web Page That Links To Your Site
[empty]                  http://redprairie.com                              http://tmtcompanies.net/
[empty]                  http://www.redprairie.com                          http://logisticsviewpoints.com/2009/12/03/100-c
                                                                            argo-inspection-a-means-to-what-end/
[empty]                  http://www.redprairie.com                          http://logisticsviewpoints.com/2010/11/18/guest
                                                                            -commentary-real-world-business-cases-for-real
                                                                            -time-visibility-across-the-oil-and-gas-supply-ch
                                                                            ain/
[empty]                  http://www.redprairie.com                          http://logisticsviewpoints.com/2011/07/13/boein
                                                                            g-and-sharp-addressing-different-types-of-suppl
                                                                            y-chain-risk/
[empty]                  http://www.redprairie.com                          http://logisticsviewpoints.com/sponsors-2/platin
                                                                            um-sponsors/
[empty]                  http://www.redprairie.com                          http://purchasingandsupplysourcingguide.com/r
                                                                            esults.php?category=Technology%20Solutions
                                                                            &heading=65&category_id=3095
[empty]                  http://www.redprairie.com                          http://purchasingandsupplysourcingguide.com/r
                                                                            esults.php?page=2&category=Human%20Capit
                                                                            al%20Management&heading=17&headingname
                                                                            =Workforce%20Management&num_page=10
[empty]                  http://www.redprairie.com                          http://purchasingandsupplysourcingguide.com/r
                                                                            esults.php?page=4&category=Technology%20
                                                                            Solutions&heading=67&headingname=SaaS%2
                                                                            0-%20On%20Demand%20Systems&num_page
                                                                            =10
[empty]                  http://www.redprairie.com                          http://sclaa.com.au.svr4.tempdomain.com.au/D
                                                                            ivisionPages/VICTAS/VICTASNews.aspx?ItemI
                                                                            d=27
[empty]                  http://www.redprairie.com                          http://www.dcvelocity.com/videocasts/?videoca
                                                                            st_id=2
[empty]                  http://www.redprairie.com                          http://www.dnalogistik.com/articulos
[empty]                  http://www.redprairie.com                          http://www.dnalogistik.com/infraestructura
[empty]                  http://www.redprairie.com                          http://www.dnalogistik.com/tudna




Created by SplinternetMarketing.com                       10 of 73                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                 7/25/2011

Sample of the web pages that link to your site
Linked Text             Linked URL                              Web Page That Links To Your Site
[empty]                 http://www.redprairie.com               http://www.dnalogistik.com/vocollect_nuevo_est
                                                                andar_rastreabilidad
[empty]                 http://www.redprairie.com               http://www.id-systems.com/about-us/partners.a
                                                                sp
[empty]                 http://www.redprairie.com               http://www.redshiftinternational.com/france.asp
                                                                x
[empty]                 http://www.redprairie.com               http://www.sclaa.com.au/DivisionPages/VICTA
                                                                S/VICTASCommitteeMembers.aspx
[empty]                 http://www.redprairie.com               http://www.sclaa.com.au/Events/tabid/65/vw/0/
                                                                Default.aspx
[empty]                 http://www.redprairie.com               http://www.sclaa.com.au/events/tabid/65/vw/3/it
                                                                emid/73/d/20110818/FLG-Development-Series-
                                                                Workshop.aspx
[empty]                 http://www.redprairie.com               http://www.sclaa.com.au/RSSFeeds.aspx
[empty]                 http://www.redprairie.com               http://www.smc3.com/smc3/who-technology-pa
                                                                rtners.htm
[empty]                 http://www.redprairie.com/              http://sclaa.com.au.svr4.tempdomain.com.au/D
                                                                ivisionPages/VICTAS/VICTASNews.aspx?ItemI
                                                                d=27
[empty]                 http://www.redprairie.com/              http://summits.aberdeen.com/index.php/Retail-
                                                                Summit/2010-retail-summit-contact-us.html
[empty]                 http://www.redprairie.com/              http://summits.aberdeen.com/index.php/Retail-
                                                                Summit/2011-retail-summit-registered-delegate-
                                                                companies.html
[empty]                 http://www.redprairie.com/              http://www.atlantacodecamp.org/default.aspx
[empty]                 http://www.redprairie.com/              http://www.atlantacodecamp.org/Lists/Posts/P
                                                                ost.aspx?ID=3
[empty]                 http://www.redprairie.com/              http://www.atlantacodecamp.org/Workflows/Sp
                                                                eakerSubmission/SpeakerSubmission.aspx?Li
                                                                st=83a8fe30-fb7d-4fe7-8f84-487381e6dda8&ID=
                                                                1&TemplateID=%7B695a6080-a96f-4334-9f74-1
                                                                11fa52daf5c%7D&Source=/Lists/Bogus/AllItem
                                                                s.aspx
[empty]                 http://www.redprairie.com/              http://www.milkround.com/employers/32308/red
                                                                prairie
[empty]                 http://www.redprairie.com/              http://www.milkround.com/jobs/graduate-job.as
                                                                px?jobid=401187
[empty]                 http://www.redprairie.com/              http://www.sclaa.com.au/DivisionPages/VICTA
                                                                S/VICTASCommitteeMembers.aspx
[empty]                 http://www.redprairie.com/              http://www.sclaa.com.au/Events/tabid/65/vw/0/
                                                                Default.aspx
[empty]                 http://www.redprairie.com/              http://www.sclaa.com.au/events/tabid/65/vw/3/it




Created by SplinternetMarketing.com                  11 of 73                   www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                      7/25/2011

Sample of the web pages that link to your site
Linked Text             Linked URL                                  Web Page That Links To Your Site
                                                                    emid/73/d/20110818/FLG-Development-Series-
                                                                    Workshop.aspx
[empty]                 http://www.redprairie.com/                  http://www.sclaa.com.au/RSSFeeds.aspx
[empty]                 http://www.redprairie.com/                  http://www.terrapinn.com/conference/rfid-world-
                                                                    asia/organisation-redprairie-asia-pte-ltd.stm
[empty]                 http://www.redprairie.com/home.aspx?lid=1   http://blog.softwareinsider.org/2009/09/
[empty]                 http://www.redprairie.com/home.aspx?lid=1   http://www.retailsystemsresearch.com/_docum
                                                                    ent/summary/614
Company website         http://www.redprairie.com                   http://source.theengineer.co.uk/redprairie/1021
                                                                    7.supplier
ECOMMERCE                http://www.redprairie.com/                 http://www.acquitygroup.com/about/alliances/
RedPrairie Inventory,
transportation and
workforce solutions to
help deliver an increase
in productivity.
http://www.redprairie.co http://www.redprairie.com                  http://purchasingandsupplysourcingguide.com/r
m                                                                   esults.php?category=Technology%20Solutions
                                                                    &heading=65&category_id=3095
http://www.redprairie.co http://www.redprairie.com                  http://purchasingandsupplysourcingguide.com/r
m                                                                   esults.php?page=2&category=Human%20Capit
                                                                    al%20Management&heading=17&headingname
                                                                    =Workforce%20Management&num_page=10
http://www.redprairie.co http://www.redprairie.com                  http://purchasingandsupplysourcingguide.com/r
m                                                                   esults.php?page=4&category=Technology%20
                                                                    Solutions&heading=67&headingname=SaaS%2
                                                                    0-%20On%20Demand%20Systems&num_page
                                                                    =10
http://www.redprairie.co http://www.redprairie.com                  http://www.ecsocman.edu.ru/net/16000654/160
m                                                                   00517/index.html
http://www.redprairie.co http://www.redprairie.com                  http://www.ecsocman.edu.ru/net/16000668/inde
m                                                                   x.html
http://www.redprairie.co http://www.redprairie.com                  http://www.kintera.org/htmlcontent.asp?cid=96
m                                                                   662
http://www.redprairie.co http://www.redprairie.com/                 http://www.microsoft.com/japan/business/indus
m/                                                                  try/retail/solution/RedPrairie_WFM.mspx
http://www.redprairie.co http://www.redprairie.com/                 http://www.terrapinn.com/conference/rfid-world-
m/                                                                  asia/organisation-redprairie-asia-pte-ltd.stm
http://www.redprairie.co http://www.redprairie.com/                 http://www.ttm.nl/ttmarchief/id2228-leveranciers
m/                                                                  lijst-transportmanagementsystemen.html
http://www.redprairie.co http://www.redprairie.com/Knowledge/knowledg http://www.ecsocman.edu.ru/net/16000654/160
m/Knowledge/knowledg e.asp                                            00517/index.html
e.asp




Created by SplinternetMarketing.com                   12 of 73                      www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                           7/25/2011

Sample of the web pages that link to your site
Linked Text             Linked URL                                      Web Page That Links To Your Site
http://www.redprairie.co http://www.redprairie.com/Knowledge/knowledg http://www.ecsocman.edu.ru/net/16000668/inde
m/Knowledge/knowledg e.asp                                            x.html
e.asp
inventory               http://www.redprairie.com/inventory.aspx?lid=1 http://www.pressreleasepoint.com/china-post-lo
                                                                       gistics-selects-redprairie-warehouse-manageme
                                                                       nt-guangxi-distribution-center
Link (åbner i nyt       http://www.redprairie.com                       http://www.scm.dk/hg/sc/pa.nsf/0/ITII8E5M3T
vindue)
Privacy Policy          http://www.redprairie.com/articles/template2.as http://www.redshiftinternational.com/france.asp
                        px?contentid=2b103d2a-0561-4fc4-ba22-48439 x
                        8c0a12a&lid=1&nomenu=true
Provider & integrator of http://www.redprairie.com                      http://www.id-systems.com/about-us/partners.a
supply chain                                                            sp
optimization solutions
Gain real-time
feedback on
performance against
labor & safety
standards.
www.redprairie.com
Red Prairie Software    http://www.redprairie.com/ target=new           http://www.internetevolution.com/author.asp?se
                                                                        ction_id=562&doc_id=196717
Red Prairie             http://www.redprairie.com                       http://at-scm.com/index.php/2007/08/
RedPrairie Corp         http://www.redprairie.com/home.aspx?lid=1       http://www.danavan.net/weblog/archives/manag
                                                                        ement_theory/
RedPrairie Corporation http://www.redprairie.com                        http://purchasingandsupplysourcingguide.com/r
                                                                        esults.php?category=Technology%20Solutions
                                                                        &heading=65&category_id=3095
RedPrairie Corporation http://www.redprairie.com                        http://purchasingandsupplysourcingguide.com/r
                                                                        esults.php?page=2&category=Human%20Capit
                                                                        al%20Management&heading=17&headingname
                                                                        =Workforce%20Management&num_page=10
RedPrairie Corporation http://www.redprairie.com                        http://purchasingandsupplysourcingguide.com/r
                                                                        esults.php?page=4&category=Technology%20
                                                                        Solutions&heading=67&headingname=SaaS%2
                                                                        0-%20On%20Demand%20Systems&num_page
                                                                        =10
RedPrairie Corporation http://www.redprairie.com/                       http://directcommercesystems.blogspot.com/2
                                                                        011_02_01_archive.html
RedPrairie Corporation http://www.redprairie.com/                       http://www.freightworld.com/software.html
RedPrairie Corporation http://www.redprairie.com/home.aspx?lid=1targ http://www.retailsolutionsonline.com/article.mvc
                       et=new                                        /New-RedPrairie-Development-Center-0001
RedPrairie              http://redprairie.com                           http://www.greenbiz.com/news/2008/11/09/ship
                                                                        ping-six-steps-achieving-retails-holy-green-grail




Created by SplinternetMarketing.com                   13 of 73                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                          7/25/2011

Sample of the web pages that link to your site
Linked Text             Linked URL                                      Web Page That Links To Your Site
RedPrairie              http://www.redprairie.com                       http://management.fortune.cnn.com/2010/12/27
                                                                        /2011%E2%80%99s-hottest-job-you-never-thou
                                                                        ght-of/
RedPrairie              http://www.redprairie.com                       http://roulartaprofessional.rnews.be/itm/nieuwsb
                                                                        rief/archief/nieuwsbrief.jsp?siteId=62&sectionId
                                                                        =106&artikelId=1006
RedPrairie              http://www.redprairie.com                       http://www.choosemilwaukee.com/information_t
                                                                        echnology.aspx
RedPrairie              http://www.redprairie.com                       http://www.dcvelocity.com/articles/20060801str
                                                                        ategicinsight/
RedPrairie              http://www.redprairie.com                       http://www.dcvelocity.com/articles/20100716w
                                                                        ms_market_headed_for_split/
RedPrairie              http://www.redprairie.com                       http://www.dcvelocity.com/articles/20110111_re
                                                                        dprairie_buys_softechnics/
REDPRAIRIE              http://www.RedPrairie.com                       http://www.foodequipmentnews.com/pma-fresh-
                                                                        summit/
RedPrairie              http://www.redprairie.com                       http://www.mmh.com/article/resolve_to_reslot_
                                                                        your_warehouse/
RedPrairie              http://www.redprairie.com                       http://www.mmh.com/view/food_and_beverage_i
                                                                        ndustry_embraces_technology/mobile
RedPrairie              http://www.redprairie.com                       http://www.scdigest.com/assets/Dist_News/08-
                                                                        09-08-1.php?cid=1916&ctype=content
RedPrairie              http://www.redprairie.com                       http://www.sdcexec.com/publication/article.jsp
                                                                        ?pubId=1&id=12759&pageNum=2
RedPrairie              http://www.RedPrairie.com                       http://www.sdcexec.com/web/online/Fulfillment
                                                                        Logistics-News/RedPrairie-Donates-On-Deman
                                                                        d-WMS-to-Don-Frazier-Supply-Chain-Training-C
                                                                        enter/29$12879
RedPrairie              http://www.redprairie.com/                      http://wms.startkabel.nl/
RedPrairie              http://www.redprairie.com/                      http://www.milkround.com/employers/32308/red
                                                                        prairie
RedPrairie              http://www.redprairie.com/                      http://www.mmh.com/view/food_and_beverage_i
                                                                        ndustry_embraces_technology/mobile
RedPrairie              http://www.redprairie.com/                      http://www.supplychainbrain.com/content/nc/ge
                                                                        neral-scm/humanitarian-logistics/single-article-p
                                                                        age/article/samaritans-feet-completes-impleme
                                                                        ntation-of-donated-on-demand-wms/
RedPrairie              http://www.redprairie.com/home.aspx?lid=1       http://blog.softwareinsider.org/2009/09/
RedPrairie              http://www.redprairie.com/home.aspx?lid=1       http://www.wrike.es/buzz.htm
See Red Prairie         http://www.redprairie.com                       http://www.idii.com/esn/vol10num05.htm
Service Oriented        http://www.redprairie.com/soa.aspx?lid=1target http://www.retailsolutionsonline.com/article.mvc
Architecture (SOA)      =new                                           /New-RedPrairie-Development-Center-0001




Created by SplinternetMarketing.com                   14 of 73                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                            7/25/2011

Sample of the web pages that link to your site
Linked Text             Linked URL                                      Web Page That Links To Your Site
Terms of Use            http://www.redprairie.com/articles/template2.as http://www.redshiftinternational.com/france.asp
                        px?contentid=cd95b54f-8962-4e8d-b014-6dd59 x
                        b1e16bc&lid=1&nomenu=true
transportation          http://www.redprairie.com/transportation.aspx?li http://www.pressreleasepoint.com/china-post-lo
                        d=1                                              gistics-selects-redprairie-warehouse-manageme
                                                                         nt-guangxi-distribution-center
Warehouse               http://www.redprairie.com/warehouse.aspx?lid= http://www.pressreleasepoint.com/china-post-lo
Management              1                                             gistics-selects-redprairie-warehouse-manageme
                                                                      nt-guangxi-distribution-center
workforce               http://www.redprairie.com/workforce.aspx?lid=1 http://www.pressreleasepoint.com/china-post-lo
                                                                       gistics-selects-redprairie-warehouse-manageme
                                                                       nt-guangxi-distribution-center
www.redprairie.com      http://www.redprairie.com                       http://www.alfaland.es/SI_SGA.aspx
www.redprairie.com      http://www.redprairie.com                       http://www.ciber.com/ciber/alliances/redprairie/
www.redprairie.com      http://www.redprairie.com                       http://www.foodlogistics.com/publication/article.
                                                                        jsp?pubId=1&id=4202&pageNum=3
www.redprairie.com      http://www.redprairie.com                       http://www.gachamber.com/newmembers/
www.redprairie.com      http://www.redprairie.com                       http://www.idii.com/esn/vol4num01.htm
www.redprairie.com      http://www.redprairie.com                       http://www.idii.com/esn/vol4num05.htm
www.redprairie.com      http://www.redprairie.com                       http://www.lobanov-logist.ru/index.php?newsid=
                                                                        1280
www.redprairie.com      http://www.redprairie.com                       http://www.morerfid.hk/article/1106/hk_0611070
                                                                        1.html
www.redprairie.com      http://www.redprairie.com                       http://www.scdigest.com/assets/newsViews/06
                                                                        -11-09-vid.cfm
www.RedPrairie.com      http://www.RedPrairie.com                       http://www.voxware.com/news-events/items/arti
                                                                        cle/redprairie-and-voxware-deliver-jointly-develop
                                                                        ed-voice-solutions/1/
www.redprairie.com      http://www.redprairie.com/                      http://customs.hmrc.gov.uk/channelsPortalWeb
                                                                        App/channelsPortalWebApp.portal?_nfpb=true
                                                                        &_pageLabel=pageOnlineServices_ShowConte
                                                                        nt&id=HMCE_PROD_010366&propertyType=do
                                                                        cument
www.redprairie.com      http://www.redprairie.com/                      http://www.dcvelocity.com/articles/20060801str
                                                                        ategicinsight/
www.redprairie.com      http://www.redprairie.com/                      http://www.minisoft.com/pages/general/partners
                                                                        /solutionproviders.html
www.redprairie.com      http://www.redprairie.com/                      http://www.supplychainbrain.com/content/nc/lo
                                                                        gisticstransportation/reverse-logistics/single-arti
                                                                        cle-page/article/at-warehouses-run-by-atc-logist
                                                                        ics-things-can-get-complicated/
www.redprairie.com      http://www.redprairie.com/                      http://www.supplychainbrain.com/content/nc/re




Created by SplinternetMarketing.com                   15 of 73                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                  7/25/2011

Sample of the web pages that link to your site
Linked Text               Linked URL                                          Web Page That Links To Your Site
                                                                              search-analysis/single-article-page/article/for-int
                                                                              el-small-is-beautiful-both-in-product-size-and-su
                                                                              pply-chain-cost-1/
www.redprairie.com        http://www.redprairie.com/                          http://www.supplychainbrain.com/content/nc/re
                                                                              search-analysis/supply-chain-innovation-awards
                                                                              /single-article-page/article/direct-to-store-model-
                                                                              delivers-top-line-benefits-to-pepsi-beverages-1/
www.RedPrairie.com        http://www.redprairie.com/home.aspx?lid=1           http://www.pressreleasepoint.com/china-post-lo
                                                                              gistics-selects-redprairie-warehouse-manageme
                                                                              nt-guangxi-distribution-center


Advice for the link texts of inbound links
To get a high ranking on Google.com (without Places), make sure that the web pages that link to your site use the            <
search term "logistics management software" in their link texts. The more links to your web site contain "logistics
management software" (or a part of it) in the link text, the more likely it is that your web site will get a high ranking
on Google.com (without Places) for that search term.


It is advisable to use different but related keywords for the link texts. If all links to your web site use exactly the
same link text, then Google.com (without Places) might lower your rankings because of unnatural linking patterns.


In addition, the quality and reputation of the web pages that link to your site is very important to the search
engines.
Less than 10% of the analyzed inbound link texts contain the search term "logistics management software". You               <<
must increase the number of inbound link texts that contain that search term.
Less than 20% of the analyzed inbound link texts contain the search term "logistics management software". You               <<
must increase the number of inbound link texts that contain that search term.
Less than 40% of the analyzed inbound link texts contain the search term "logistics management software". You               <<
must increase the number of inbound link texts that contain that search term.
Less than 60% of the analyzed inbound link texts contain the search term "logistics management software". You               <<
must increase the number of inbound link texts that contain that search term.
Less than 80% of the analyzed inbound link texts contain the search term "logistics management software". You               <<
must increase the number of inbound link texts that contain that search term.




Created by SplinternetMarketing.com                        16 of 73                             www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                          7/25/2011


Keyword use in body text
Essential
The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML
commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The
calculations include spaces and punctuation marks.


Your contents
Contact Us Our Company Careers Log In Choose Language English (U.S.) English (International) Français [French]
Español [Spanish] 汉è¯-(ä¸-å Žäººæ°‘å…±å’Œå›½) [Chinese (PRC)] Deutsch [German] Solutions & Industries
Process & Performance Solutions Workforce Inventory Transportation Performance Management Business Process
Platform Integration Event Management Web Visibility Enterprise Workforce Management Labor Standards Execution
Management Time & Attendance Scheduling Learning Management Warehouse Management On-Demand WMS
Store Inventory Management Retail Financial Management Manufacturing Execution Flowcasting / Inventory Planning
Int'l Trade & Customs Transportation Management Collaboration Portal Fleet Management Parcel Industries Apparel &
Specialty Retail Automotive Big Box Retail Building Products and Paper Consumer Goods Food & Beverage Food
Service Furniture Grocery & Drug High-Tech Industrial-Wholesale Pharmaceuticals and Life Sciences Retail Hospitality
Petroleum & Convenience Third Party Logistics Why RedPrairie Successful Solution Delivery Long-Term Support
Flexible Delivery Models Adaptable Technology Global Presence Active Customer Community Global Partner Network
Customer Voice August 27, 2010 DSC Logistics RedPrairie's comprehensive Workforce Management solution helps
DSC improve labor utilization by over 20 percent.
RedPrairie provided a comprehensive WorkforceManagement solution consisting of engineered best practices and
standards, change management consulting, and advanced labor management software for real-time performance
monitoring and reporting. More RedPrairie World Press Events Library Read all about it. Learn more about news and
information regarding our company, solutions, and customers. Hear it from us first! Press releases News articles Media
Kit We regularly participate in industry trade shows and seminars, in addition to featuring frequent webcasts with our
solutions experts so you can stay up-to-date on the latest trends.
Trade shows Webcasts Red Shift User Conference Technology moves quickly and we know it’s difficult to stay ahead
of changes. That’s why we’ve brought together a library of resources to help keep you informed—all in one
place. Videos Thought pieces Case studies Industry reports Newsletters Solution & Industry literature Webcasts Blogs
Search Go Quicklinks Overview Workforce Labor Standards Execution Management Time & Attendance Scheduling
Learning Management Inventory Warehouse Management On-Demand WMS Store Inventory Management Retail
Financial Management Manufacturing Execution Flowcasting / Inventory Planning International Trade & Customs
Transportation Transportation Management Collaboration Portal Fleet Management Parcel Why RedPrairie Successful
Solution Delivery Long-Term Support Flexible Delivery Models Adaptable Technology Global Presence Active Customer
Community Global Partner Network Success Stories RedPrairie World Press News Events Videos Thought Pieces Case
Studies Industry Reports Blogs RedPrairie provides supply chain, workforce, and all-channel retail software solutions
that help ensure visibility and collaboration between manufacturers, distributors, retailers, and consumers.
Our products have helped leading companies optimize inventory, improve employee productivity, and increase sales. With
over 25 global offices providing services to 60,000 customer sites in more than 50 countries, our solutions keep
commerce in motion around a world where neither the competition, nor the consumer goes to sleep. RedPrairie is
prepared to meet its customers’ current and future demands with multiple delivery options, flexible architecture, and
24/7 technical and customer support. For a world in motion, RedPrairie is commerce in motion.
©2011 RedPrairie Corporation, All Rights Reserved | Web Site Privacy Policy | Safe Harbor Policy | Terms of Use | Blog
Terms of Use | Report Abuse




Created by SplinternetMarketing.com                    17 of 73                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                   7/25/2011

Advice for your body text
Search term: "logistics management software"
                      Competitors Your Site     Advice
Number of keywords:          0 to 28          0 You should use the search term "logistics management        <<
                                                software" at least once.
Keyword density:           0% to 7%       0% You should increase the keyword density for the search term    <<
                                             "logistics management software".
Number of words:       152 to 6,229       522 OK                                                            OK
Search term: "logistics"
                      Competitors Your Site     Advice
Number of keywords:         1 to 101          2 OK                                                          OK
Keyword density:           0% to 3%       0% OK                                                             OK
Search term: "management"
                      Competitors Your Site     Advice
Number of keywords:          1 to 95          21 OK                                                         OK
Keyword density:           0% to 5%       4% OK                                                             OK
Search term: "software"
                      Competitors Your Site     Advice
Number of keywords:         1 to 109          2 OK                                                          OK
Keyword density:           0% to 5%       0% OK                                                             OK
Keywords "logistics", "management" or "software"
                      Competitors Your Site     Advice
Number of keywords:         3 to 305          25 OK                                                         OK
Keyword density:           1% to 4%       2% OK                                                             OK




Created by SplinternetMarketing.com                   18 of 73                      www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                               7/25/2011


Age of web site
Very Important
Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for
a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be
faked. The data is provided by Alexa.com (or Archive.org if Alexa.com does not have data about a site).


Dates of the domain registration or of the first contents
           URL                                                       Registration Date
Your Site http://www.redprairie.com/                                 Thursday, April 18, 2002
    1      http://www.logisuite.com/                                 Friday, May 24, 2002 (newest domain)
    2      http://www.cadretech.com/                                 Thursday, March 29, 2001
    3      http://www.logisticsmgmt.com/article/top_20_supply_c Wednesday, November 08, 1995
           hain_management_software_suppliers/
    4      http://www.capterra.com/logistics-software                Friday, October 15, 1999
    5      http://www.infor.com/solutions/scm/                       Thursday, October 21, 1993 (oldest domain)
    6      http://www.logicor.com/logistics-management-software Monday, August 12, 1996
           .shtml
    7      http://www.cargowise.com/                                 Friday, September 10, 1999
    8      http://www.lesssoftware.com/                              n/a
    9      http://www.ratelinx.com/                                  n/a
   10      http://en.wikipedia.org/wiki/Logistics_management         Saturday, January 13, 2001
 Range     Thursday, October 21, 1993 to Friday, May 24, 2002


Advice for the web site age
Your web site is about 9 years old. This is very good because the older your web site, the better it is for your        OK
rankings on Google.com (without Places).




Created by SplinternetMarketing.com                       19 of 73                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                           7/25/2011


Keyword use in H1 headline texts
Very Important
H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some
search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this
applies to Google.com (without Places), too.


Example: <h1>your very big headline text</h1>


Your contents
No. H1 Heading Text
 1.   Process & Performance Solutions
 2.   Workforce
 3.   Inventory
 4.   Transportation
 5.   Industries
 6.   Press
 7.   Events
 8.   Library


Advice for your H1 headline texts
Search term: "logistics management software"
                       Competitors Your Site      Advice
Number of keywords:          0 to 3             0 You could use the search term "logistics management                  <
                                                  software" at least once but this is optional.
Keyword density:         0% to 75%            0% You could increase the keyword density for the search term            <
                                                 "logistics management software" but this is optional.
Search term: "logistics"
                       Competitors Your Site      Advice
Number of keywords:          0 to 3             0 You could use the search term "logistics" at least once but this     <
                                                  is optional.
Keyword density:         0% to 50%            0% You could increase the keyword density for the search term            <
                                                 "logistics" but this is optional.
Search term: "management"
                       Competitors Your Site      Advice
Number of keywords:          0 to 3             0 You could use the search term "management" at least once but         <
                                                  this is optional.
Keyword density:         0% to 50%            0% You could increase the keyword density for the search term            <
                                                 "management" but this is optional.
Search term: "software"




Created by SplinternetMarketing.com                    20 of 73                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                         7/25/2011

Advice for your H1 headline texts
Search term: "logistics management software"
                      Competitors Your Site     Advice
Number of keywords:          0 to 3           0 You could use the search term "software" at least once but this    <
                                                is optional.
Keyword density:        0% to 33%         0% You could increase the keyword density for the search term            <
                                             "software" but this is optional.
Keywords "logistics", "management" or "software"
                      Competitors Your Site     Advice
Number of keywords:          0 to 9           0 You could use one of the keywords "logistics", "management"        <
                                                or "software" at least once but this is optional.
Keyword density:        0% to 33%         0% You could increase the keyword density for the keywords               <
                                             "logistics", "management" or "software" but this is optional.




Created by SplinternetMarketing.com                  21 of 73                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                             7/25/2011


Keyword use in domain name
Important
The domain name is the main part of the web page address. This chapter tries to find out if Google.com (without Places)
gives extra relevance to search terms within the domain name.


Example: "your-keyword" is the domain name of http://www.your-keyword.com


Their contents
Rank Words In Domain Name                                         URL
  1   logisuite                                                   http://www.logisuite.com/
  2   cadretech                                                   http://www.cadretech.com/
  3   logisticsmgmt                                               http://www.logisticsmgmt.com/article/top_20_supply_ch
                                                                  ain_management_software_suppliers/
  4   capterra                                                    http://www.capterra.com/logistics-software
  5   infor                                                       http://www.infor.com/solutions/scm/
  6   logicor                                                     http://www.logicor.com/logistics-management-software.s
                                                                  html
  7   cargowise                                                   http://www.cargowise.com/
  8   lesssoftware                                                http://www.lesssoftware.com/
  9   ratelinx                                                    http://www.ratelinx.com/
 10   en wikipedia                                                http://en.wikipedia.org/wiki/Logistics_management


Your contents
redprairie (Domain name: "redprairie.com")


Advice for the domain name
The domain name redprairie.com does not contain the search term "logistics management software".                       <


If you have a young web site with only a few inbound links, then consider registering a new domain name that
contains the search term "logistics management software".


If you have an established web site with a lot of inbound links, then you must compensate by improving the other
search engine ranking factors.




Created by SplinternetMarketing.com                    22 of 73                               www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                            7/25/2011


Keyword use in page URL
Important
The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com
(without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URL
with slashes, dashes or underscores.


Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm


Their contents
Rank Words In Page URL                                           URL
  1   [no words]                                                 http://www.logisuite.com/
  2   [no words]                                                 http://www.cadretech.com/
  3   article top 20 supply chain management software            http://www.logisticsmgmt.com/article/top_20_supply_ch
      suppliers                                                  ain_management_software_suppliers/
  4   logistics software                                         http://www.capterra.com/logistics-software
  5   solutions scm                                              http://www.infor.com/solutions/scm/
  6   logistics management software                              http://www.logicor.com/logistics-management-software.s
                                                                 html
  7   [no words]                                                 http://www.cargowise.com/
  8   [no words]                                                 http://www.lesssoftware.com/
  9   [no words]                                                 http://www.ratelinx.com/
 10   wiki Logistics management                                  http://en.wikipedia.org/wiki/Logistics_management


Your contents
[no words] (no page URL because you analyzed your homepage)


Advice for your page URL
Search term: "logistics management software"
                      Competitors Your Site       Advice
Number of keywords:          0 to 1            0 You could use the search term "logistics management                  <
                                                 software" at least once but this is optional.
Keyword density:       0% to 100%            0% You could increase the keyword density for the search term            <
                                                "logistics management software" but this is optional.
Search term: "logistics"
                      Competitors Your Site       Advice
Number of keywords:          0 to 1            0 You could use the search term "logistics" at least once but this     <
                                                 is optional.
Keyword density:        0% to 50%            0% You could increase the keyword density for the search term            <
                                                "logistics" but this is optional.




Created by SplinternetMarketing.com                   23 of 73                               www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                         7/25/2011

Advice for your page URL
Search term: "logistics management software"
Search term: "management"
                      Competitors Your Site     Advice
Number of keywords:          0 to 1           0 You could use the search term "management" at least once but       <
                                                this is optional.
Keyword density:        0% to 33%         0% You could increase the keyword density for the search term            <
                                             "management" but this is optional.
Search term: "software"
                      Competitors Your Site     Advice
Number of keywords:          0 to 1           0 You could use the search term "software" at least once but this    <
                                                is optional.
Keyword density:        0% to 50%         0% You could increase the keyword density for the search term            <
                                             "software" but this is optional.
Keywords "logistics", "management" or "software"
                      Competitors Your Site     Advice
Number of keywords:          0 to 3           0 You could use one of the keywords "logistics", "management"        <
                                                or "software" at least once but this is optional.
Keyword density:        0% to 33%         0% You could increase the keyword density for the keywords               <
                                             "logistics", "management" or "software" but this is optional.




Created by SplinternetMarketing.com                  24 of 73                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                            7/25/2011


Links from social networks
Important
On social network sites, people decide which web sites are popular. This means that the popularity on social network
sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on
social networks. ("n/a" means "data not available".)


Links from social networks (the more the better)
               Delicious.com              Facebook Mentions          Twitter Tweets             Total
To Your Site: 3                           85                         16                         104
To Site 1:     0                          1                          0                          1
To Site 2:     0                          1                          0                          1
To Site 3:     15                         67                         0                          82
To Site 4:     7                          28                         31                         66
To Site 5:     33                         202                        47                         282
To Site 6:     0                          0                          0                          0
To Site 7:     3                          31                         0                          34
To Site 8:     0                          12                         1                          13
To Site 9:     0                          14                         0                          14
To Site 10:    7,290                      2,195                      0                          9,485
Range:         0 to 7,290                 0 to 2,195                 0 to 47                    0 to 9,485


Advice for the links from social networks
In average, less web pages link to your page than to the top ranked pages on these social networks. The average        <<
link popularity of the top ranked pages is 907, the link popularity of your web page is 104. You must increase the
number of web pages that link to your web site on these social networks.




Created by SplinternetMarketing.com                     25 of 73                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                  7/25/2011


Server speed
Important
Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most
search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web
pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided
by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed).


Server speed results
Average Page Load Time (measured in seconds, the lower the better)
   Your           1          2         3          4         5          6          7         8          9        10       Range
   Site
   1.24s        n/a     1.03s    15.17s      1.15s      2.13s        n/a     0.78s        n/a        n/a     1.26s 0.78s to
                                                                                                                    15.17s


Server Speed Relative To Other Servers On The Internet (the faster the better)
   Your           1          2         3          4         5          6          7         8          9        10       Range
   Site
    fast:       n/a      fast:      very    fast:       slow:        n/a very fast:       n/a        n/a      fast:        very
top 40%               top 25%     slow: top 35%        bottom              top 20%                         top 40%        slow:
                                 bottom                  30%                                                            bottom
                                     0%                                                                                  0% to
                                                                                                                      very fast:
                                                                                                                       top 20%


Advice for the server speed
Your web site is fast. This is very good because the faster your web site, the better it could be for your rankings on     OK
Google.com (without Places).




Created by SplinternetMarketing.com                       26 of 73                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                           7/25/2011


Keyword use in H2-H6 headline texts
Important
H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in
the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline
texts. This chapter examines if this applies to Google.com (without Places), too.


Example: <h3>your big headline text</h3>


Your contents
No. Heading Texts
 1.   [H5] Workforce
 2.   [H5] Inventory
 3.   [H5] Transportation
 4.   [H5] Why RedPrairie
 5.   [H5] RedPrairie World


Advice for your H2-H6 headline texts
Search term: "logistics management software"
                       Competitors Your Site       Advice
Number of keywords:             0 to 1          0 You could use the search term "logistics management                <
                                                  software" at least once but this is optional.
Keyword density:            0% to 17%         0% You could increase the keyword density for the search term          <
                                                 "logistics management software" but this is optional.
Search term: "logistics"
                       Competitors Your Site       Advice
Number of keywords:             0 to 3          0 You could use the search term "logistics" at least once but this   <
                                                  is optional.
Keyword density:            0% to 17%         0% You could increase the keyword density for the search term          <
                                                 "logistics" but this is optional.
Search term: "management"
                       Competitors Your Site       Advice
Number of keywords:             0 to 3          0 You could use the search term "management" at least once but       <
                                                  this is optional.
Keyword density:             0% to 9%         0% You could increase the keyword density for the search term          <
                                                 "management" but this is optional.
Search term: "software"
                       Competitors Your Site       Advice
Number of keywords:             0 to 4          0 You could use the search term "software" at least once but this    <
                                                  is optional.




Created by SplinternetMarketing.com                    27 of 73                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                         7/25/2011

Advice for your H2-H6 headline texts
Search term: "logistics management software"
Keyword density:        0% to 22%         0% You could increase the keyword density for the search term            <
                                             "software" but this is optional.
Keywords "logistics", "management" or "software"
                      Competitors Your Site     Advice
Number of keywords:          0 to 7           0 You could use one of the keywords "logistics", "management"        <
                                                or "software" at least once but this is optional.
Keyword density:        0% to 13%         0% You could increase the keyword density for the keywords               <
                                             "logistics", "management" or "software" but this is optional.




Created by SplinternetMarketing.com                 28 of 73                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                7/25/2011


Keyword use in IMG ALT attributes
Important
The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has
turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if
the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the
<img alt> attributes to improve your rankings.


Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword">


Your contents
No. Image Alt Attribute Text                                         Image File Name
 1.   logo                                                           /uploadedImages/COMMON_CONTENT/HEADERS/Hom
                                                                     e/logo-RedPrairie.png
 2.   menu_Solutions                                                 /uploadedImages/COMMON_CONTENT/COMMON_IMA
                                                                     GES/Icons/icon-menuSolutions.png
 3.   menu_Workforce                                                 /uploadedImages/COMMON_CONTENT/COMMON_IMA
                                                                     GES/Icons/icon-menuWorkforce.png
 4.   menu_Inventory                                                 /uploadedImages/COMMON_CONTENT/COMMON_IMA
                                                                     GES/Icons/icon-menuInventory.png
 5.   menu_Truck                                                     /uploadedImages/COMMON_CONTENT/COMMON_IMA
                                                                     GES/Icons/icon-menuTruck.png
 6.   DSCLogistics_CaseStudy                                         /uploadedImages/COMMON_CONTENT/HEADERS/DSC
                                                                     Collateral-reflection_Menu.png
 7.   Get Adobe Flash player                                         http://www.adobe.com/images/shared/download_buttons/
                                                                     get_flash_player.gif
 8.   icon_home_watchman.png                                         /uploadedImages/COMMON/PAGES/HomepageBox_EN
                                                                     G.png
 9.   DCSIMG                                                         http://statse.webtrendslive.com/dcs2w8dss10000k7zv8x
                                                                     pay9v_1m3h/njs.gif?dcsuri=/nojavascript&amp;WT.js=No
                                                                     &amp;WT.tv=9.3.0&amp;WT.dcssip=www.redprairie.com


Advice for your IMG ALT attributes
Search term: "logistics management software"
                       Competitors Your Site         Advice
Number of keywords:            0 to 3              0 You could use the search term "logistics management                    <
                                                     software" at least once but this is optional.
Keyword density:          0% to 17%              0% You could increase the keyword density for the search term              <
                                                    "logistics management software" but this is optional.
Search term: "logistics"
                       Competitors Your Site         Advice
Number of keywords:            0 to 3              1 OK                                                                    OK




Created by SplinternetMarketing.com                       29 of 73                            www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                        7/25/2011

Advice for your IMG ALT attributes
Search term: "logistics management software"
Keyword density:          0% to 6%        5% OK                                                                   OK
Search term: "management"
                      Competitors Your Site     Advice
Number of keywords:          0 to 4           0 You could use the search term "management" at least once but      <
                                                this is optional.
Keyword density:        0% to 10%         0% You could increase the keyword density for the search term           <
                                             "management" but this is optional.
Search term: "software"
                      Competitors Your Site     Advice
Number of keywords:          0 to 3           0 You could use the search term "software" at least once but this   <
                                                is optional.
Keyword density:        0% to 17%         0% You could increase the keyword density for the search term           <
                                             "software" but this is optional.
Keywords "logistics", "management" or "software"
                      Competitors Your Site     Advice
Number of keywords:          0 to 9           1 OK                                                                OK
Keyword density:          0% to 6%        2% OK                                                                   OK




Created by SplinternetMarketing.com                  30 of 73                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                 7/25/2011


Top level domain of web site
Important
Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents.
For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz,
.info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results.


Top level domain results
     Your           1           2          3           4              5       6          7           8           9         10
     Site
     .com       .com        .com       .com        .com        .com       .com       .com        .com        .com         .org


Advice for the top level domain of your web site
Your web site URL www.redprairie.com contains the often used top level domain .com. This is neither good nor bad OK
for your rankings on Google.com (without Places).




Created by SplinternetMarketing.com                        31 of 73                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                          7/25/2011


Keyword use in bold body text
Important
The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a
darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the
HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks.


Their contents
Rank Keyword use in bold body text
  1    CONTACT US: REQUEST DEMO Logisuite Corporation Inventory Control Supply-ChainManagement
       Third-Party Logistics 3PL Freight Forwarding Software Ocean Import Air Import Domestics Freight Pickup &
       Delivery Purchase Order Management Logisuite Financials
  2    Download the 2010 Fulfillment Software RFP Addendum
  3    Giordano Watches fake replica watches festina Watches aigner Watches fake replica Rolex Yachtmaster
       Watches ferrari replica tommy Bahama Watches fake fake Rolex Air king replica Alain Silberstein Watches rotary
       Watches fake fake Body Glove Watches raymond weil Watches replica rolex Daytona Watches fake fake Rado
       Watches festina replica Emporio Armani fake replica Accutron Watches burett fake Glashutte Watches replica
       parmigiani Watches pulsar Wat [and 444 additional characters]
  4    FREE
  5    Executive Brief S&OP Executive Brief
  6    GlobalShip ™ GlobalShip iSeries ™ LogiCOM GlobalShip ™ GlobalShip iSeries ™ LogiCOM For more information
       about the Logicor logistics management software suite visit Logicor Product Solutions Tel: 888-867-7901 Top
       Shipping Software Products
  7    © 2010 CargoWise
  8    Learn more Upcoming Events 15 Day Free Trial FREE Business Value Calculator
  9    Rate·Linx ed REDUCING YOUR FREIGHT COSTS while giving you back control ELIMINATE the following:
 10    does not cite any references or sources Logistics Management or supply chain management Software used
       in these departments: Improving Effectiveness of Logistics Management : · ·


Your contents
RedPrairie's comprehensive Workforce Management solution helps DSC improve labor utilization by over 20 percent.


Advice for your bold body text
Search term: "logistics management software"
                      Competitors Your Site       Advice
Number of keywords:           0 to 1            0 You could use the search term "logistics management                <
                                                  software" at least once but this is optional.
Keyword density:           0% to 9%           0% You could increase the keyword density for the search term          <
                                                 "logistics management software" but this is optional.
Search term: "logistics"
                      Competitors Your Site       Advice




Created by SplinternetMarketing.com                    32 of 73                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                         7/25/2011

Advice for your bold body text
Search term: "logistics management software"
Number of keywords:          0 to 2           0 You could use the search term "logistics" at least once but this   <
                                                is optional.
Keyword density:          0% to 8%        0% You could increase the keyword density for the search term            <
                                             "logistics" but this is optional.
Search term: "management"
                      Competitors Your Site     Advice
Number of keywords:          0 to 3           1 OK                                                                 OK
Keyword density:        0% to 12%         7% OK                                                                    OK
Search term: "software"
                      Competitors Your Site     Advice
Number of keywords:          0 to 2           0 You could use the search term "software" at least once but this    <
                                                is optional.
Keyword density:        0% to 14%         0% You could increase the keyword density for the search term            <
                                             "software" but this is optional.
Keywords "logistics", "management" or "software"
                      Competitors Your Site     Advice
Number of keywords:          0 to 6           1 OK                                                                 OK
Keyword density:          0% to 8%        2% OK                                                                    OK




Created by SplinternetMarketing.com                  33 of 73                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                              7/25/2011


Number of visitors to the site
Important
Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is
reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data
from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors.


Alexa.com Traffic Rank results (the lower the better)
            URL                                                                                         Alexa Traffic Rank
Your Site http://www.redprairie.com/                                                                         Rank #334,339
    1       http://www.logisuite.com/                                                                      Rank #2,605,649
    2       http://www.cadretech.com/                                                                      Rank #2,698,696
    3       http://www.logisticsmgmt.com/article/top_20_supply_c                                             Rank #227,160
            hain_management_software_suppliers/
    4       http://www.capterra.com/logistics-software                                                        Rank #23,715
    5       http://www.infor.com/solutions/scm/                                                               Rank #61,947
    6       http://www.logicor.com/logistics-management-software                                           Rank #1,758,363
            .shtml
    7       http://www.cargowise.com/                                                                        Rank #965,952
    8       http://www.lesssoftware.com/                                                                   Rank #2,867,024
    9       http://www.ratelinx.com/                                     Rank #3,265,779 (least visitors of the competitors)
   10       http://en.wikipedia.org/wiki/Logistics_management                    Rank #7 (most visitors of the competitors)
 Range                                                                                                        7 to 3,265,779
                                                                                                 (average rank: #1,447,429)


Advice for the number of visitors to your site
Although your web site www.redprairie.com appears to attract more visitors than the average of your competitors'        <<
sites, the absolute number of visitors is low. This could be disadvantageous to your rankings on Google.com
(without Places).




Created by SplinternetMarketing.com                      34 of 73                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                              7/25/2011


Keyword use in same domain link texts
Moderately Important
Link texts are words and sentences that are used as links. Same domain link texts are the link texts of the links that
point to a web page on the same domain. This chapter examines if Google.com (without Places) takes search terms in
same domain link texts into account.


Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link text "Contact
information".


Your contents
No. Same Domain Link Text                                          Link URL
 1.   [empty]                                                      /
 2.   Contact Us                                                   /contact-us/
 3.   Our Company                                                  /about-us/
 4.   Careers                                                      /careers.aspx
 5.   Log In                                                       /customer-login/
 6.   Solutions & Industries                                       /solutions-industries/
 7.   Process & Performance Solutions                              /process-performance/
 8.   Workforce                                                    /workforce/
 9.   Inventory                                                    /inventory/
10. Transportation                                                 /transportation/
11. Performance Management                                         /performance-management/
12. Business Process Platform                                      /business-process/
13. Integration                                                    /integration/
14. Event Management                                               /event-management/
15. Web Visibility                                                 /web-visibility/
16. Enterprise Workforce Management                                /workforce/
17. Labor Standards                                                /labor-standards/
18. Execution Management                                           /execution-management/
19. Time & Attendance                                              /time-attendance/
20. Scheduling                                                     /scheduling/
21. Learning Management                                            /learning-management/
22. Warehouse Management                                           /warehouse.aspx
23. On-Demand WMS                                                  /on-demand-WMS/
24. Store Inventory Management                                     /store-inventory/
25. Retail Financial Management                                    /retail-financial/
26. Manufacturing Execution                                        /manufacturing-execution/
27. Flowcasting / Inventory Planning                               /flowcasting/




Created by SplinternetMarketing.com                     35 of 73                               www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                               7/25/2011

Your contents
No. Same Domain Link Text                          Link URL
28. Int'l Trade & Customs                          /international-trade/
29. Transportation Management                      /transportation-management/
30. Collaboration Portal                           /collaboration-portal/
31. Fleet Management                               /fleet-management/
32. Parcel                                         /parcel/
33. Industries                                     /industries/
34. Apparel & Specialty Retail                     /apparel-specialty/
35. Automotive                                     /automotive/
36. Big Box Retail                                /big-box-retail/
37. Building Products and Paper                    /building-products/
38. Consumer Goods                                 /consumer-goods/
39. Food & Beverage                                /food-beverage/
40. Food Service                                   /food-service/
41. Furniture                                     /furniture/
42. Grocery & Drug                                 /grocery-drug/
43. High-Tech                                      /high-tech/
44. Industrial-Wholesale                           /industrial-wholesale/
45. Pharmaceuticals and Life Sciences              /pharmaceutical/
46. Retail                                         /retail/
47. Hospitality                                    /hospitality/
48. Petroleum & Convenience                        /petroleum-convenience/
49. Third Party Logistics                          /third-party-logistics/
50. Why RedPrairie                                 /Why-RedPrairie/
51. Successful Solution Delivery                   /solution-delivery/
52. Long-Term Support                              /long-term-support/
53. Flexible Delivery Models                       /flexible-delivery-models/
54. Adaptable Technology                           /adaptable-technology/
55. Global Presence                                /global-presence/
56. Active Customer Community                      /Customer-Community/
57. Global Partner Network                         /partners/
58. Customer Voice                                 /customer-voice.aspx
59. [empty]                                        /case-studies/2010-dsc-logistics.aspx
60. More                                           /case-studies/2010-dsc-logistics.aspx
61. RedPrairie World                               /RedPrairie-World/
62. Press                                          /press/
63. Events                                         /events/




Created by SplinternetMarketing.com     36 of 73                                www.SplinternetMarketing.com
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Competitive analysis-red prairie-logistics-management-software

  • 1. Internet Competitive Analysis Report 7/25/2011 500 N. Michigan Ave. Suite 300 Internet Competitive Analysis Chicago, IL 60611 877-710-2007 www.SplinternetMarketing.c om Date: 7/25/2011 Recipient: Brian C. Bateman SplinternetMarketing.com 1204 S. 3rd Street WATERTOWN WI 53094 Phone: 920-285-7570 This report has been created by Splinternet Marketing. Visit us on the Web at www.SplinternetMarketing.com or call 877-710-2007 for an appointment for your personalized plan to dominate in the search results on Google and Bing. Created by SplinternetMarketing.com 1 of 73 www.SplinternetMarketing.com
  • 2. Internet Competitive Analysis Report 7/25/2011 Report overview This report helps you to optimize the web page "http://www.redprairie.com/" for a high ranking on Google.com (without Places) for the search term "logistics management software". Your web page http://www.redprairie.com/ Title: Workforce, Warehouse, & Transportation Management Software Solutions by RedPrairie Description: Complete workforce, warehouse and transportation management software solutions by RedPrairie - Discover how to take both time and cost out of your operations. Your competitors for the search term "logistics management software" on Google.com (without Places) 1 http://www.logisuite.com/ Title: Freight Forwarding Software | Logistics Software | Warehouse Management System - Logisuite Description: Logistics Software Solutions: Freight Forwarding Software, Warehouse Management System, NVOCC Software, Online Cargo Tracking, Supply Chain Solution, Domestic Freight, Import Software, Export Software for Air and Ocean with Integrated Accounting System, Purchase Order Management Software. 2 http://www.cadretech.com/ Title: Warehouse Management System - Supply Chain Management Software - 3PL Companies Description: Make it Easier for Your Customers to do Business With You! Cadre Technologies Warehouse Management System Transforms Warehouse Operations Into Fully Integrated Logistics. 3 http://www.logisticsmgmt.com/article/top_20_supply_chain_management_software_supplier s/ Title: Top 20 Supply Chain Management Software Suppliers - Article from Logistics Management Description: [No meta description available.] Created by SplinternetMarketing.com 2 of 73 www.SplinternetMarketing.com
  • 3. Internet Competitive Analysis Report 7/25/2011 Your competitors for the search term "logistics management software" on Google.com (without Places) 4 http://www.capterra.com/logistics-software Title: Logistics Software: logistics management software, warehousing, transportation management, shipping system Description: Find and compare Logistics software. Free, interactive directory to quickly narrow your choices and contact multiple vendors. 5 http://www.infor.com/solutions/scm/ Title: Supply Chain Management Software: SCM Solutions from Infor Description: Lower operating costs to become more profitable, improve customer service to better compete, and get all the members of your supply chain team on the same page, at the same time, with Infor SCM. 6 http://www.logicor.com/logistics-management-software.shtml Title: Logistics Management Software - Logistics Management Software Solutions FedEx|USPS|UPS|DHL|Purolator|Canada Post Description: Logistics Management Software Solutions for FedEx|USPS|DHL|ERP|Ebusiness|LTL Carriers helping shipping departments run faster, simplify outbound logistics and order management reducing shipping-related spending, fulfillment processing, resource allocation + more. 7 http://www.cargowise.com/ Title: Logistics software - Supply Chain Logistics Management - CargoWise Description: ediEnterprise logistics software - an integrated supply chain logistics management solution by CargoWise for managing your business the easy way! 8 http://www.lesssoftware.com/ Title: On-Demand Software for Supply Chain Mangement - Less Software Description: A description for the company Created by SplinternetMarketing.com 3 of 73 www.SplinternetMarketing.com
  • 4. Internet Competitive Analysis Report 7/25/2011 Your competitors for the search term "logistics management software" on Google.com (without Places) 9 http://www.ratelinx.com/ Title: Logistics - Shipping & Delivery - Reducing Freight Costs Description: Logistics software developers & freight experts focused on reducing your shipping & delivery costs; providing companies with 3PL, TMS and FP&A integration. 10 http://en.wikipedia.org/wiki/Logistics_management Title: Logistics management - Wikipedia, the free encyclopedia Description: [No meta description available.] Analyzed search terms 1. logistics management software 2. logistics 3. management 4. software Top 10 Ranking Requirements Score™ 30% The Top 10 Ranking Requirements Score™ of 30% means that the web page www.redprairie.com meets only 30% of the requirements for a top 10 ranking on Google.com (without Places) for the search term "logistics management software". Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into account because search engines do not reveal the necessary data. Created by SplinternetMarketing.com 4 of 73 www.SplinternetMarketing.com
  • 5. Internet Competitive Analysis Report 7/25/2011 Search engine ranking factors performance Ranking Factor Importance Factors Factors Ranking Factors Performance Passed Failed Essential (weighted most): 16 12 Very Important: 11 0 Important: 42 2 Moderately Important: 47 4 Slightly Important: 30 2 Total: 146 20 146 ranking factors passed 20 ranking factors failed Table of contents 1. Report overview 19. Keyword use in same domain link URLs 2. Keyword use in document title 20. Keyword use in outbound link URLs 3. Global link popularity of web site 21. Keyword use in meta description 4. Link texts of inbound links 22. Number of trailing slashes in URL 5. Keyword use in body text 23. HTML validation of web page to W3C standards 6. Age of web site 24. Readability level of web page 7. Keyword use in H1 headline texts 25. Keyword use in meta keywords 8. Keyword use in domain name 26. Keyword use in the first sentence of the body text 9. Keyword use in page URL 27. Keyword use in HTML comments 10. Links from social networks 28. Search engine compatibility 11. Server speed 29. Factors that could prevent your top ranking 12. Keyword use in H2-H6 headline texts 30. Table: Number of keywords 13. Keyword use in IMG ALT attributes 31. Table: Keyword density 14. Top level domain of web site 32. Table: Keyword position 15. Keyword use in bold body text 33. Table: Number of words 16. Number of visitors to the site 34. Table: Number of characters 17. Keyword use in same domain link texts 35. Table: Ranking factors digest 18. Keyword use in outbound link texts Created by SplinternetMarketing.com 5 of 73 www.SplinternetMarketing.com
  • 6. Internet Competitive Analysis Report 7/25/2011 Created by SplinternetMarketing.com 6 of 73 www.SplinternetMarketing.com
  • 7. Internet Competitive Analysis Report 7/25/2011 Keyword use in document title Essential The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to find out how to use the search term "logistics management software" in the document title and if it's important for Google.com (without Places). Example: <title>Your web page title</title> Their contents Rank Keyword use in document title 1 Freight Forwarding Software | Logistics Software | Warehouse Management System - Logisuite 2 Warehouse Management System - Supply Chain Management Software - 3PL Companies 3 Top 20 Supply Chain Management Software Suppliers - Article from Logistics Management 4 Logistics Software : logistics management software, warehousing, transportation management , shipping system 5 Supply Chain Management Software : SCM Solutions from Infor 6 Logistics Management Software - Logistics Management Software Solutions FedEx|USPS|UPS|DHL|Purolator|Canada Post 7 Logistics software - Supply Chain Logistics Management - CargoWise 8 On-Demand Software for Supply Chain Mangement - Less Software 9 Logistics - Shipping & Delivery - Reducing Freight Costs 10 Logistics management - Wikipedia, the free encyclopedia Your contents Workforce, Warehouse, & Transportation Management Software Solutions by RedPrairie Advice for your document title Search term: "logistics management software" Competitors Your Site Advice Number of keywords: 0 to 2 0 You should use the search term "logistics management << software" at least once. Keyword density: 0% to 67% 0% You should increase the keyword density for the search term << "logistics management software". Search term: "logistics" Competitors Your Site Advice Number of keywords: 0 to 2 0 You should use the search term "logistics" at least once. << Keyword density: 0% to 29% 0% You should increase the keyword density for the search term << "logistics". Search term: "management" Created by SplinternetMarketing.com 7 of 73 www.SplinternetMarketing.com
  • 8. Internet Competitive Analysis Report 7/25/2011 Advice for your document title Search term: "logistics management software" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 22% 11% OK OK Search term: "software" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 22% 11% OK OK Keywords "logistics", "management" or "software" Competitors Your Site Advice Number of keywords: 1 to 6 2 OK OK Keyword density: 5% to 22% 7% OK OK Created by SplinternetMarketing.com 8 of 73 www.SplinternetMarketing.com
  • 9. Internet Competitive Analysis Report 7/25/2011 Global link popularity of web site Essential The global link popularity measures how many web pages link to your site. The number of web pages linking to your site is not as important as the quality of the web pages that link to your site. All major search engines take the quality and the context of the links into account. Search engines assume that your web page must offer relevant content if many quality sites link to it. Number of inbound links according to these search engines (the more the better) Alexa Google.com Yahoo.com Peak Value To Your Site: 183 183 8,046 8,046 To Site 1: 61 19 428 428 To Site 2: 98 25 823 823 To Site 3: 445 0 2 445 To Site 4: 419 4 140 419 To Site 5: 601 47 1,001 1,001 To Site 6: 13 4 45 45 To Site 7: 99 34 985 985 To Site 8: 104 7 616 616 To Site 9: 119 8 480 480 To Site 10: 431,555 5 73 431,555 Range: 13 to 431,555 0 to 183 2 to 8,046 45 to 431,555 Advice for the global link popularity In average, less web pages link to your page than to the top ranked pages. The average link popularity of the top << ranked pages is 39,708, the link popularity of your web page is 8,046. You must increase the number of web pages from different domains that link to your web site. Keep in mind that all search engines also evaluate the link texts and the quality of the web pages that link to your web site. Google can find at least as many web pages linking to your page as to the top ranked pages. This meets the basic < requirements for getting high rankings on Google. Created by SplinternetMarketing.com 9 of 73 www.SplinternetMarketing.com
  • 10. Internet Competitive Analysis Report 7/25/2011 Link texts of inbound links Essential Inbound links are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the link text used in linking to your site. This chapter lists a sample of the web pages that link to your site, along with the link text. Note that search engines do not reveal all inbound links to your site. Sample of the web pages that link to your site Linked Text Linked URL Web Page That Links To Your Site [empty] http://redprairie.com http://tmtcompanies.net/ [empty] http://www.redprairie.com http://logisticsviewpoints.com/2009/12/03/100-c argo-inspection-a-means-to-what-end/ [empty] http://www.redprairie.com http://logisticsviewpoints.com/2010/11/18/guest -commentary-real-world-business-cases-for-real -time-visibility-across-the-oil-and-gas-supply-ch ain/ [empty] http://www.redprairie.com http://logisticsviewpoints.com/2011/07/13/boein g-and-sharp-addressing-different-types-of-suppl y-chain-risk/ [empty] http://www.redprairie.com http://logisticsviewpoints.com/sponsors-2/platin um-sponsors/ [empty] http://www.redprairie.com http://purchasingandsupplysourcingguide.com/r esults.php?category=Technology%20Solutions &heading=65&category_id=3095 [empty] http://www.redprairie.com http://purchasingandsupplysourcingguide.com/r esults.php?page=2&category=Human%20Capit al%20Management&heading=17&headingname =Workforce%20Management&num_page=10 [empty] http://www.redprairie.com http://purchasingandsupplysourcingguide.com/r esults.php?page=4&category=Technology%20 Solutions&heading=67&headingname=SaaS%2 0-%20On%20Demand%20Systems&num_page =10 [empty] http://www.redprairie.com http://sclaa.com.au.svr4.tempdomain.com.au/D ivisionPages/VICTAS/VICTASNews.aspx?ItemI d=27 [empty] http://www.redprairie.com http://www.dcvelocity.com/videocasts/?videoca st_id=2 [empty] http://www.redprairie.com http://www.dnalogistik.com/articulos [empty] http://www.redprairie.com http://www.dnalogistik.com/infraestructura [empty] http://www.redprairie.com http://www.dnalogistik.com/tudna Created by SplinternetMarketing.com 10 of 73 www.SplinternetMarketing.com
  • 11. Internet Competitive Analysis Report 7/25/2011 Sample of the web pages that link to your site Linked Text Linked URL Web Page That Links To Your Site [empty] http://www.redprairie.com http://www.dnalogistik.com/vocollect_nuevo_est andar_rastreabilidad [empty] http://www.redprairie.com http://www.id-systems.com/about-us/partners.a sp [empty] http://www.redprairie.com http://www.redshiftinternational.com/france.asp x [empty] http://www.redprairie.com http://www.sclaa.com.au/DivisionPages/VICTA S/VICTASCommitteeMembers.aspx [empty] http://www.redprairie.com http://www.sclaa.com.au/Events/tabid/65/vw/0/ Default.aspx [empty] http://www.redprairie.com http://www.sclaa.com.au/events/tabid/65/vw/3/it emid/73/d/20110818/FLG-Development-Series- Workshop.aspx [empty] http://www.redprairie.com http://www.sclaa.com.au/RSSFeeds.aspx [empty] http://www.redprairie.com http://www.smc3.com/smc3/who-technology-pa rtners.htm [empty] http://www.redprairie.com/ http://sclaa.com.au.svr4.tempdomain.com.au/D ivisionPages/VICTAS/VICTASNews.aspx?ItemI d=27 [empty] http://www.redprairie.com/ http://summits.aberdeen.com/index.php/Retail- Summit/2010-retail-summit-contact-us.html [empty] http://www.redprairie.com/ http://summits.aberdeen.com/index.php/Retail- Summit/2011-retail-summit-registered-delegate- companies.html [empty] http://www.redprairie.com/ http://www.atlantacodecamp.org/default.aspx [empty] http://www.redprairie.com/ http://www.atlantacodecamp.org/Lists/Posts/P ost.aspx?ID=3 [empty] http://www.redprairie.com/ http://www.atlantacodecamp.org/Workflows/Sp eakerSubmission/SpeakerSubmission.aspx?Li st=83a8fe30-fb7d-4fe7-8f84-487381e6dda8&ID= 1&TemplateID=%7B695a6080-a96f-4334-9f74-1 11fa52daf5c%7D&Source=/Lists/Bogus/AllItem s.aspx [empty] http://www.redprairie.com/ http://www.milkround.com/employers/32308/red prairie [empty] http://www.redprairie.com/ http://www.milkround.com/jobs/graduate-job.as px?jobid=401187 [empty] http://www.redprairie.com/ http://www.sclaa.com.au/DivisionPages/VICTA S/VICTASCommitteeMembers.aspx [empty] http://www.redprairie.com/ http://www.sclaa.com.au/Events/tabid/65/vw/0/ Default.aspx [empty] http://www.redprairie.com/ http://www.sclaa.com.au/events/tabid/65/vw/3/it Created by SplinternetMarketing.com 11 of 73 www.SplinternetMarketing.com
  • 12. Internet Competitive Analysis Report 7/25/2011 Sample of the web pages that link to your site Linked Text Linked URL Web Page That Links To Your Site emid/73/d/20110818/FLG-Development-Series- Workshop.aspx [empty] http://www.redprairie.com/ http://www.sclaa.com.au/RSSFeeds.aspx [empty] http://www.redprairie.com/ http://www.terrapinn.com/conference/rfid-world- asia/organisation-redprairie-asia-pte-ltd.stm [empty] http://www.redprairie.com/home.aspx?lid=1 http://blog.softwareinsider.org/2009/09/ [empty] http://www.redprairie.com/home.aspx?lid=1 http://www.retailsystemsresearch.com/_docum ent/summary/614 Company website http://www.redprairie.com http://source.theengineer.co.uk/redprairie/1021 7.supplier ECOMMERCE http://www.redprairie.com/ http://www.acquitygroup.com/about/alliances/ RedPrairie Inventory, transportation and workforce solutions to help deliver an increase in productivity. http://www.redprairie.co http://www.redprairie.com http://purchasingandsupplysourcingguide.com/r m esults.php?category=Technology%20Solutions &heading=65&category_id=3095 http://www.redprairie.co http://www.redprairie.com http://purchasingandsupplysourcingguide.com/r m esults.php?page=2&category=Human%20Capit al%20Management&heading=17&headingname =Workforce%20Management&num_page=10 http://www.redprairie.co http://www.redprairie.com http://purchasingandsupplysourcingguide.com/r m esults.php?page=4&category=Technology%20 Solutions&heading=67&headingname=SaaS%2 0-%20On%20Demand%20Systems&num_page =10 http://www.redprairie.co http://www.redprairie.com http://www.ecsocman.edu.ru/net/16000654/160 m 00517/index.html http://www.redprairie.co http://www.redprairie.com http://www.ecsocman.edu.ru/net/16000668/inde m x.html http://www.redprairie.co http://www.redprairie.com http://www.kintera.org/htmlcontent.asp?cid=96 m 662 http://www.redprairie.co http://www.redprairie.com/ http://www.microsoft.com/japan/business/indus m/ try/retail/solution/RedPrairie_WFM.mspx http://www.redprairie.co http://www.redprairie.com/ http://www.terrapinn.com/conference/rfid-world- m/ asia/organisation-redprairie-asia-pte-ltd.stm http://www.redprairie.co http://www.redprairie.com/ http://www.ttm.nl/ttmarchief/id2228-leveranciers m/ lijst-transportmanagementsystemen.html http://www.redprairie.co http://www.redprairie.com/Knowledge/knowledg http://www.ecsocman.edu.ru/net/16000654/160 m/Knowledge/knowledg e.asp 00517/index.html e.asp Created by SplinternetMarketing.com 12 of 73 www.SplinternetMarketing.com
  • 13. Internet Competitive Analysis Report 7/25/2011 Sample of the web pages that link to your site Linked Text Linked URL Web Page That Links To Your Site http://www.redprairie.co http://www.redprairie.com/Knowledge/knowledg http://www.ecsocman.edu.ru/net/16000668/inde m/Knowledge/knowledg e.asp x.html e.asp inventory http://www.redprairie.com/inventory.aspx?lid=1 http://www.pressreleasepoint.com/china-post-lo gistics-selects-redprairie-warehouse-manageme nt-guangxi-distribution-center Link (åbner i nyt http://www.redprairie.com http://www.scm.dk/hg/sc/pa.nsf/0/ITII8E5M3T vindue) Privacy Policy http://www.redprairie.com/articles/template2.as http://www.redshiftinternational.com/france.asp px?contentid=2b103d2a-0561-4fc4-ba22-48439 x 8c0a12a&lid=1&nomenu=true Provider & integrator of http://www.redprairie.com http://www.id-systems.com/about-us/partners.a supply chain sp optimization solutions Gain real-time feedback on performance against labor & safety standards. www.redprairie.com Red Prairie Software http://www.redprairie.com/ target=new http://www.internetevolution.com/author.asp?se ction_id=562&doc_id=196717 Red Prairie http://www.redprairie.com http://at-scm.com/index.php/2007/08/ RedPrairie Corp http://www.redprairie.com/home.aspx?lid=1 http://www.danavan.net/weblog/archives/manag ement_theory/ RedPrairie Corporation http://www.redprairie.com http://purchasingandsupplysourcingguide.com/r esults.php?category=Technology%20Solutions &heading=65&category_id=3095 RedPrairie Corporation http://www.redprairie.com http://purchasingandsupplysourcingguide.com/r esults.php?page=2&category=Human%20Capit al%20Management&heading=17&headingname =Workforce%20Management&num_page=10 RedPrairie Corporation http://www.redprairie.com http://purchasingandsupplysourcingguide.com/r esults.php?page=4&category=Technology%20 Solutions&heading=67&headingname=SaaS%2 0-%20On%20Demand%20Systems&num_page =10 RedPrairie Corporation http://www.redprairie.com/ http://directcommercesystems.blogspot.com/2 011_02_01_archive.html RedPrairie Corporation http://www.redprairie.com/ http://www.freightworld.com/software.html RedPrairie Corporation http://www.redprairie.com/home.aspx?lid=1targ http://www.retailsolutionsonline.com/article.mvc et=new /New-RedPrairie-Development-Center-0001 RedPrairie http://redprairie.com http://www.greenbiz.com/news/2008/11/09/ship ping-six-steps-achieving-retails-holy-green-grail Created by SplinternetMarketing.com 13 of 73 www.SplinternetMarketing.com
  • 14. Internet Competitive Analysis Report 7/25/2011 Sample of the web pages that link to your site Linked Text Linked URL Web Page That Links To Your Site RedPrairie http://www.redprairie.com http://management.fortune.cnn.com/2010/12/27 /2011%E2%80%99s-hottest-job-you-never-thou ght-of/ RedPrairie http://www.redprairie.com http://roulartaprofessional.rnews.be/itm/nieuwsb rief/archief/nieuwsbrief.jsp?siteId=62&sectionId =106&artikelId=1006 RedPrairie http://www.redprairie.com http://www.choosemilwaukee.com/information_t echnology.aspx RedPrairie http://www.redprairie.com http://www.dcvelocity.com/articles/20060801str ategicinsight/ RedPrairie http://www.redprairie.com http://www.dcvelocity.com/articles/20100716w ms_market_headed_for_split/ RedPrairie http://www.redprairie.com http://www.dcvelocity.com/articles/20110111_re dprairie_buys_softechnics/ REDPRAIRIE http://www.RedPrairie.com http://www.foodequipmentnews.com/pma-fresh- summit/ RedPrairie http://www.redprairie.com http://www.mmh.com/article/resolve_to_reslot_ your_warehouse/ RedPrairie http://www.redprairie.com http://www.mmh.com/view/food_and_beverage_i ndustry_embraces_technology/mobile RedPrairie http://www.redprairie.com http://www.scdigest.com/assets/Dist_News/08- 09-08-1.php?cid=1916&ctype=content RedPrairie http://www.redprairie.com http://www.sdcexec.com/publication/article.jsp ?pubId=1&id=12759&pageNum=2 RedPrairie http://www.RedPrairie.com http://www.sdcexec.com/web/online/Fulfillment Logistics-News/RedPrairie-Donates-On-Deman d-WMS-to-Don-Frazier-Supply-Chain-Training-C enter/29$12879 RedPrairie http://www.redprairie.com/ http://wms.startkabel.nl/ RedPrairie http://www.redprairie.com/ http://www.milkround.com/employers/32308/red prairie RedPrairie http://www.redprairie.com/ http://www.mmh.com/view/food_and_beverage_i ndustry_embraces_technology/mobile RedPrairie http://www.redprairie.com/ http://www.supplychainbrain.com/content/nc/ge neral-scm/humanitarian-logistics/single-article-p age/article/samaritans-feet-completes-impleme ntation-of-donated-on-demand-wms/ RedPrairie http://www.redprairie.com/home.aspx?lid=1 http://blog.softwareinsider.org/2009/09/ RedPrairie http://www.redprairie.com/home.aspx?lid=1 http://www.wrike.es/buzz.htm See Red Prairie http://www.redprairie.com http://www.idii.com/esn/vol10num05.htm Service Oriented http://www.redprairie.com/soa.aspx?lid=1target http://www.retailsolutionsonline.com/article.mvc Architecture (SOA) =new /New-RedPrairie-Development-Center-0001 Created by SplinternetMarketing.com 14 of 73 www.SplinternetMarketing.com
  • 15. Internet Competitive Analysis Report 7/25/2011 Sample of the web pages that link to your site Linked Text Linked URL Web Page That Links To Your Site Terms of Use http://www.redprairie.com/articles/template2.as http://www.redshiftinternational.com/france.asp px?contentid=cd95b54f-8962-4e8d-b014-6dd59 x b1e16bc&lid=1&nomenu=true transportation http://www.redprairie.com/transportation.aspx?li http://www.pressreleasepoint.com/china-post-lo d=1 gistics-selects-redprairie-warehouse-manageme nt-guangxi-distribution-center Warehouse http://www.redprairie.com/warehouse.aspx?lid= http://www.pressreleasepoint.com/china-post-lo Management 1 gistics-selects-redprairie-warehouse-manageme nt-guangxi-distribution-center workforce http://www.redprairie.com/workforce.aspx?lid=1 http://www.pressreleasepoint.com/china-post-lo gistics-selects-redprairie-warehouse-manageme nt-guangxi-distribution-center www.redprairie.com http://www.redprairie.com http://www.alfaland.es/SI_SGA.aspx www.redprairie.com http://www.redprairie.com http://www.ciber.com/ciber/alliances/redprairie/ www.redprairie.com http://www.redprairie.com http://www.foodlogistics.com/publication/article. jsp?pubId=1&id=4202&pageNum=3 www.redprairie.com http://www.redprairie.com http://www.gachamber.com/newmembers/ www.redprairie.com http://www.redprairie.com http://www.idii.com/esn/vol4num01.htm www.redprairie.com http://www.redprairie.com http://www.idii.com/esn/vol4num05.htm www.redprairie.com http://www.redprairie.com http://www.lobanov-logist.ru/index.php?newsid= 1280 www.redprairie.com http://www.redprairie.com http://www.morerfid.hk/article/1106/hk_0611070 1.html www.redprairie.com http://www.redprairie.com http://www.scdigest.com/assets/newsViews/06 -11-09-vid.cfm www.RedPrairie.com http://www.RedPrairie.com http://www.voxware.com/news-events/items/arti cle/redprairie-and-voxware-deliver-jointly-develop ed-voice-solutions/1/ www.redprairie.com http://www.redprairie.com/ http://customs.hmrc.gov.uk/channelsPortalWeb App/channelsPortalWebApp.portal?_nfpb=true &_pageLabel=pageOnlineServices_ShowConte nt&id=HMCE_PROD_010366&propertyType=do cument www.redprairie.com http://www.redprairie.com/ http://www.dcvelocity.com/articles/20060801str ategicinsight/ www.redprairie.com http://www.redprairie.com/ http://www.minisoft.com/pages/general/partners /solutionproviders.html www.redprairie.com http://www.redprairie.com/ http://www.supplychainbrain.com/content/nc/lo gisticstransportation/reverse-logistics/single-arti cle-page/article/at-warehouses-run-by-atc-logist ics-things-can-get-complicated/ www.redprairie.com http://www.redprairie.com/ http://www.supplychainbrain.com/content/nc/re Created by SplinternetMarketing.com 15 of 73 www.SplinternetMarketing.com
  • 16. Internet Competitive Analysis Report 7/25/2011 Sample of the web pages that link to your site Linked Text Linked URL Web Page That Links To Your Site search-analysis/single-article-page/article/for-int el-small-is-beautiful-both-in-product-size-and-su pply-chain-cost-1/ www.redprairie.com http://www.redprairie.com/ http://www.supplychainbrain.com/content/nc/re search-analysis/supply-chain-innovation-awards /single-article-page/article/direct-to-store-model- delivers-top-line-benefits-to-pepsi-beverages-1/ www.RedPrairie.com http://www.redprairie.com/home.aspx?lid=1 http://www.pressreleasepoint.com/china-post-lo gistics-selects-redprairie-warehouse-manageme nt-guangxi-distribution-center Advice for the link texts of inbound links To get a high ranking on Google.com (without Places), make sure that the web pages that link to your site use the < search term "logistics management software" in their link texts. The more links to your web site contain "logistics management software" (or a part of it) in the link text, the more likely it is that your web site will get a high ranking on Google.com (without Places) for that search term. It is advisable to use different but related keywords for the link texts. If all links to your web site use exactly the same link text, then Google.com (without Places) might lower your rankings because of unnatural linking patterns. In addition, the quality and reputation of the web pages that link to your site is very important to the search engines. Less than 10% of the analyzed inbound link texts contain the search term "logistics management software". You << must increase the number of inbound link texts that contain that search term. Less than 20% of the analyzed inbound link texts contain the search term "logistics management software". You << must increase the number of inbound link texts that contain that search term. Less than 40% of the analyzed inbound link texts contain the search term "logistics management software". You << must increase the number of inbound link texts that contain that search term. Less than 60% of the analyzed inbound link texts contain the search term "logistics management software". You << must increase the number of inbound link texts that contain that search term. Less than 80% of the analyzed inbound link texts contain the search term "logistics management software". You << must increase the number of inbound link texts that contain that search term. Created by SplinternetMarketing.com 16 of 73 www.SplinternetMarketing.com
  • 17. Internet Competitive Analysis Report 7/25/2011 Keyword use in body text Essential The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks. Your contents Contact Us Our Company Careers Log In Choose Language English (U.S.) English (International) Français [French] Español [Spanish] 汉è¯-(ä¸-å Žäººæ°‘å…±å’Œå›½) [Chinese (PRC)] Deutsch [German] Solutions & Industries Process & Performance Solutions Workforce Inventory Transportation Performance Management Business Process Platform Integration Event Management Web Visibility Enterprise Workforce Management Labor Standards Execution Management Time & Attendance Scheduling Learning Management Warehouse Management On-Demand WMS Store Inventory Management Retail Financial Management Manufacturing Execution Flowcasting / Inventory Planning Int'l Trade & Customs Transportation Management Collaboration Portal Fleet Management Parcel Industries Apparel & Specialty Retail Automotive Big Box Retail Building Products and Paper Consumer Goods Food & Beverage Food Service Furniture Grocery & Drug High-Tech Industrial-Wholesale Pharmaceuticals and Life Sciences Retail Hospitality Petroleum & Convenience Third Party Logistics Why RedPrairie Successful Solution Delivery Long-Term Support Flexible Delivery Models Adaptable Technology Global Presence Active Customer Community Global Partner Network Customer Voice August 27, 2010 DSC Logistics RedPrairie's comprehensive Workforce Management solution helps DSC improve labor utilization by over 20 percent. RedPrairie provided a comprehensive WorkforceManagement solution consisting of engineered best practices and standards, change management consulting, and advanced labor management software for real-time performance monitoring and reporting. More RedPrairie World Press Events Library Read all about it. Learn more about news and information regarding our company, solutions, and customers. Hear it from us first! Press releases News articles Media Kit We regularly participate in industry trade shows and seminars, in addition to featuring frequent webcasts with our solutions experts so you can stay up-to-date on the latest trends. Trade shows Webcasts Red Shift User Conference Technology moves quickly and we know it’s difficult to stay ahead of changes. That’s why we’ve brought together a library of resources to help keep you informed—all in one place. Videos Thought pieces Case studies Industry reports Newsletters Solution & Industry literature Webcasts Blogs Search Go Quicklinks Overview Workforce Labor Standards Execution Management Time & Attendance Scheduling Learning Management Inventory Warehouse Management On-Demand WMS Store Inventory Management Retail Financial Management Manufacturing Execution Flowcasting / Inventory Planning International Trade & Customs Transportation Transportation Management Collaboration Portal Fleet Management Parcel Why RedPrairie Successful Solution Delivery Long-Term Support Flexible Delivery Models Adaptable Technology Global Presence Active Customer Community Global Partner Network Success Stories RedPrairie World Press News Events Videos Thought Pieces Case Studies Industry Reports Blogs RedPrairie provides supply chain, workforce, and all-channel retail software solutions that help ensure visibility and collaboration between manufacturers, distributors, retailers, and consumers. Our products have helped leading companies optimize inventory, improve employee productivity, and increase sales. With over 25 global offices providing services to 60,000 customer sites in more than 50 countries, our solutions keep commerce in motion around a world where neither the competition, nor the consumer goes to sleep. RedPrairie is prepared to meet its customers’ current and future demands with multiple delivery options, flexible architecture, and 24/7 technical and customer support. For a world in motion, RedPrairie is commerce in motion. ©2011 RedPrairie Corporation, All Rights Reserved | Web Site Privacy Policy | Safe Harbor Policy | Terms of Use | Blog Terms of Use | Report Abuse Created by SplinternetMarketing.com 17 of 73 www.SplinternetMarketing.com
  • 18. Internet Competitive Analysis Report 7/25/2011 Advice for your body text Search term: "logistics management software" Competitors Your Site Advice Number of keywords: 0 to 28 0 You should use the search term "logistics management << software" at least once. Keyword density: 0% to 7% 0% You should increase the keyword density for the search term << "logistics management software". Number of words: 152 to 6,229 522 OK OK Search term: "logistics" Competitors Your Site Advice Number of keywords: 1 to 101 2 OK OK Keyword density: 0% to 3% 0% OK OK Search term: "management" Competitors Your Site Advice Number of keywords: 1 to 95 21 OK OK Keyword density: 0% to 5% 4% OK OK Search term: "software" Competitors Your Site Advice Number of keywords: 1 to 109 2 OK OK Keyword density: 0% to 5% 0% OK OK Keywords "logistics", "management" or "software" Competitors Your Site Advice Number of keywords: 3 to 305 25 OK OK Keyword density: 1% to 4% 2% OK OK Created by SplinternetMarketing.com 18 of 73 www.SplinternetMarketing.com
  • 19. Internet Competitive Analysis Report 7/25/2011 Age of web site Very Important Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com (or Archive.org if Alexa.com does not have data about a site). Dates of the domain registration or of the first contents URL Registration Date Your Site http://www.redprairie.com/ Thursday, April 18, 2002 1 http://www.logisuite.com/ Friday, May 24, 2002 (newest domain) 2 http://www.cadretech.com/ Thursday, March 29, 2001 3 http://www.logisticsmgmt.com/article/top_20_supply_c Wednesday, November 08, 1995 hain_management_software_suppliers/ 4 http://www.capterra.com/logistics-software Friday, October 15, 1999 5 http://www.infor.com/solutions/scm/ Thursday, October 21, 1993 (oldest domain) 6 http://www.logicor.com/logistics-management-software Monday, August 12, 1996 .shtml 7 http://www.cargowise.com/ Friday, September 10, 1999 8 http://www.lesssoftware.com/ n/a 9 http://www.ratelinx.com/ n/a 10 http://en.wikipedia.org/wiki/Logistics_management Saturday, January 13, 2001 Range Thursday, October 21, 1993 to Friday, May 24, 2002 Advice for the web site age Your web site is about 9 years old. This is very good because the older your web site, the better it is for your OK rankings on Google.com (without Places). Created by SplinternetMarketing.com 19 of 73 www.SplinternetMarketing.com
  • 20. Internet Competitive Analysis Report 7/25/2011 Keyword use in H1 headline texts Very Important H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: <h1>your very big headline text</h1> Your contents No. H1 Heading Text 1. Process & Performance Solutions 2. Workforce 3. Inventory 4. Transportation 5. Industries 6. Press 7. Events 8. Library Advice for your H1 headline texts Search term: "logistics management software" Competitors Your Site Advice Number of keywords: 0 to 3 0 You could use the search term "logistics management < software" at least once but this is optional. Keyword density: 0% to 75% 0% You could increase the keyword density for the search term < "logistics management software" but this is optional. Search term: "logistics" Competitors Your Site Advice Number of keywords: 0 to 3 0 You could use the search term "logistics" at least once but this < is optional. Keyword density: 0% to 50% 0% You could increase the keyword density for the search term < "logistics" but this is optional. Search term: "management" Competitors Your Site Advice Number of keywords: 0 to 3 0 You could use the search term "management" at least once but < this is optional. Keyword density: 0% to 50% 0% You could increase the keyword density for the search term < "management" but this is optional. Search term: "software" Created by SplinternetMarketing.com 20 of 73 www.SplinternetMarketing.com
  • 21. Internet Competitive Analysis Report 7/25/2011 Advice for your H1 headline texts Search term: "logistics management software" Competitors Your Site Advice Number of keywords: 0 to 3 0 You could use the search term "software" at least once but this < is optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the search term < "software" but this is optional. Keywords "logistics", "management" or "software" Competitors Your Site Advice Number of keywords: 0 to 9 0 You could use one of the keywords "logistics", "management" < or "software" at least once but this is optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the keywords < "logistics", "management" or "software" but this is optional. Created by SplinternetMarketing.com 21 of 73 www.SplinternetMarketing.com
  • 22. Internet Competitive Analysis Report 7/25/2011 Keyword use in domain name Important The domain name is the main part of the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the domain name. Example: "your-keyword" is the domain name of http://www.your-keyword.com Their contents Rank Words In Domain Name URL 1 logisuite http://www.logisuite.com/ 2 cadretech http://www.cadretech.com/ 3 logisticsmgmt http://www.logisticsmgmt.com/article/top_20_supply_ch ain_management_software_suppliers/ 4 capterra http://www.capterra.com/logistics-software 5 infor http://www.infor.com/solutions/scm/ 6 logicor http://www.logicor.com/logistics-management-software.s html 7 cargowise http://www.cargowise.com/ 8 lesssoftware http://www.lesssoftware.com/ 9 ratelinx http://www.ratelinx.com/ 10 en wikipedia http://en.wikipedia.org/wiki/Logistics_management Your contents redprairie (Domain name: "redprairie.com") Advice for the domain name The domain name redprairie.com does not contain the search term "logistics management software". < If you have a young web site with only a few inbound links, then consider registering a new domain name that contains the search term "logistics management software". If you have an established web site with a lot of inbound links, then you must compensate by improving the other search engine ranking factors. Created by SplinternetMarketing.com 22 of 73 www.SplinternetMarketing.com
  • 23. Internet Competitive Analysis Report 7/25/2011 Keyword use in page URL Important The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores. Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm Their contents Rank Words In Page URL URL 1 [no words] http://www.logisuite.com/ 2 [no words] http://www.cadretech.com/ 3 article top 20 supply chain management software http://www.logisticsmgmt.com/article/top_20_supply_ch suppliers ain_management_software_suppliers/ 4 logistics software http://www.capterra.com/logistics-software 5 solutions scm http://www.infor.com/solutions/scm/ 6 logistics management software http://www.logicor.com/logistics-management-software.s html 7 [no words] http://www.cargowise.com/ 8 [no words] http://www.lesssoftware.com/ 9 [no words] http://www.ratelinx.com/ 10 wiki Logistics management http://en.wikipedia.org/wiki/Logistics_management Your contents [no words] (no page URL because you analyzed your homepage) Advice for your page URL Search term: "logistics management software" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "logistics management < software" at least once but this is optional. Keyword density: 0% to 100% 0% You could increase the keyword density for the search term < "logistics management software" but this is optional. Search term: "logistics" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "logistics" at least once but this < is optional. Keyword density: 0% to 50% 0% You could increase the keyword density for the search term < "logistics" but this is optional. Created by SplinternetMarketing.com 23 of 73 www.SplinternetMarketing.com
  • 24. Internet Competitive Analysis Report 7/25/2011 Advice for your page URL Search term: "logistics management software" Search term: "management" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "management" at least once but < this is optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the search term < "management" but this is optional. Search term: "software" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "software" at least once but this < is optional. Keyword density: 0% to 50% 0% You could increase the keyword density for the search term < "software" but this is optional. Keywords "logistics", "management" or "software" Competitors Your Site Advice Number of keywords: 0 to 3 0 You could use one of the keywords "logistics", "management" < or "software" at least once but this is optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the keywords < "logistics", "management" or "software" but this is optional. Created by SplinternetMarketing.com 24 of 73 www.SplinternetMarketing.com
  • 25. Internet Competitive Analysis Report 7/25/2011 Links from social networks Important On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks. ("n/a" means "data not available".) Links from social networks (the more the better) Delicious.com Facebook Mentions Twitter Tweets Total To Your Site: 3 85 16 104 To Site 1: 0 1 0 1 To Site 2: 0 1 0 1 To Site 3: 15 67 0 82 To Site 4: 7 28 31 66 To Site 5: 33 202 47 282 To Site 6: 0 0 0 0 To Site 7: 3 31 0 34 To Site 8: 0 12 1 13 To Site 9: 0 14 0 14 To Site 10: 7,290 2,195 0 9,485 Range: 0 to 7,290 0 to 2,195 0 to 47 0 to 9,485 Advice for the links from social networks In average, less web pages link to your page than to the top ranked pages on these social networks. The average << link popularity of the top ranked pages is 907, the link popularity of your web page is 104. You must increase the number of web pages that link to your web site on these social networks. Created by SplinternetMarketing.com 25 of 73 www.SplinternetMarketing.com
  • 26. Internet Competitive Analysis Report 7/25/2011 Server speed Important Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). Server speed results Average Page Load Time (measured in seconds, the lower the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site 1.24s n/a 1.03s 15.17s 1.15s 2.13s n/a 0.78s n/a n/a 1.26s 0.78s to 15.17s Server Speed Relative To Other Servers On The Internet (the faster the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site fast: n/a fast: very fast: slow: n/a very fast: n/a n/a fast: very top 40% top 25% slow: top 35% bottom top 20% top 40% slow: bottom 30% bottom 0% 0% to very fast: top 20% Advice for the server speed Your web site is fast. This is very good because the faster your web site, the better it could be for your rankings on OK Google.com (without Places). Created by SplinternetMarketing.com 26 of 73 www.SplinternetMarketing.com
  • 27. Internet Competitive Analysis Report 7/25/2011 Keyword use in H2-H6 headline texts Important H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: <h3>your big headline text</h3> Your contents No. Heading Texts 1. [H5] Workforce 2. [H5] Inventory 3. [H5] Transportation 4. [H5] Why RedPrairie 5. [H5] RedPrairie World Advice for your H2-H6 headline texts Search term: "logistics management software" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "logistics management < software" at least once but this is optional. Keyword density: 0% to 17% 0% You could increase the keyword density for the search term < "logistics management software" but this is optional. Search term: "logistics" Competitors Your Site Advice Number of keywords: 0 to 3 0 You could use the search term "logistics" at least once but this < is optional. Keyword density: 0% to 17% 0% You could increase the keyword density for the search term < "logistics" but this is optional. Search term: "management" Competitors Your Site Advice Number of keywords: 0 to 3 0 You could use the search term "management" at least once but < this is optional. Keyword density: 0% to 9% 0% You could increase the keyword density for the search term < "management" but this is optional. Search term: "software" Competitors Your Site Advice Number of keywords: 0 to 4 0 You could use the search term "software" at least once but this < is optional. Created by SplinternetMarketing.com 27 of 73 www.SplinternetMarketing.com
  • 28. Internet Competitive Analysis Report 7/25/2011 Advice for your H2-H6 headline texts Search term: "logistics management software" Keyword density: 0% to 22% 0% You could increase the keyword density for the search term < "software" but this is optional. Keywords "logistics", "management" or "software" Competitors Your Site Advice Number of keywords: 0 to 7 0 You could use one of the keywords "logistics", "management" < or "software" at least once but this is optional. Keyword density: 0% to 13% 0% You could increase the keyword density for the keywords < "logistics", "management" or "software" but this is optional. Created by SplinternetMarketing.com 28 of 73 www.SplinternetMarketing.com
  • 29. Internet Competitive Analysis Report 7/25/2011 Keyword use in IMG ALT attributes Important The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the <img alt> attributes to improve your rankings. Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword"> Your contents No. Image Alt Attribute Text Image File Name 1. logo /uploadedImages/COMMON_CONTENT/HEADERS/Hom e/logo-RedPrairie.png 2. menu_Solutions /uploadedImages/COMMON_CONTENT/COMMON_IMA GES/Icons/icon-menuSolutions.png 3. menu_Workforce /uploadedImages/COMMON_CONTENT/COMMON_IMA GES/Icons/icon-menuWorkforce.png 4. menu_Inventory /uploadedImages/COMMON_CONTENT/COMMON_IMA GES/Icons/icon-menuInventory.png 5. menu_Truck /uploadedImages/COMMON_CONTENT/COMMON_IMA GES/Icons/icon-menuTruck.png 6. DSCLogistics_CaseStudy /uploadedImages/COMMON_CONTENT/HEADERS/DSC Collateral-reflection_Menu.png 7. Get Adobe Flash player http://www.adobe.com/images/shared/download_buttons/ get_flash_player.gif 8. icon_home_watchman.png /uploadedImages/COMMON/PAGES/HomepageBox_EN G.png 9. DCSIMG http://statse.webtrendslive.com/dcs2w8dss10000k7zv8x pay9v_1m3h/njs.gif?dcsuri=/nojavascript&amp;WT.js=No &amp;WT.tv=9.3.0&amp;WT.dcssip=www.redprairie.com Advice for your IMG ALT attributes Search term: "logistics management software" Competitors Your Site Advice Number of keywords: 0 to 3 0 You could use the search term "logistics management < software" at least once but this is optional. Keyword density: 0% to 17% 0% You could increase the keyword density for the search term < "logistics management software" but this is optional. Search term: "logistics" Competitors Your Site Advice Number of keywords: 0 to 3 1 OK OK Created by SplinternetMarketing.com 29 of 73 www.SplinternetMarketing.com
  • 30. Internet Competitive Analysis Report 7/25/2011 Advice for your IMG ALT attributes Search term: "logistics management software" Keyword density: 0% to 6% 5% OK OK Search term: "management" Competitors Your Site Advice Number of keywords: 0 to 4 0 You could use the search term "management" at least once but < this is optional. Keyword density: 0% to 10% 0% You could increase the keyword density for the search term < "management" but this is optional. Search term: "software" Competitors Your Site Advice Number of keywords: 0 to 3 0 You could use the search term "software" at least once but this < is optional. Keyword density: 0% to 17% 0% You could increase the keyword density for the search term < "software" but this is optional. Keywords "logistics", "management" or "software" Competitors Your Site Advice Number of keywords: 0 to 9 1 OK OK Keyword density: 0% to 6% 2% OK OK Created by SplinternetMarketing.com 30 of 73 www.SplinternetMarketing.com
  • 31. Internet Competitive Analysis Report 7/25/2011 Top level domain of web site Important Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, .info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results. Top level domain results Your 1 2 3 4 5 6 7 8 9 10 Site .com .com .com .com .com .com .com .com .com .com .org Advice for the top level domain of your web site Your web site URL www.redprairie.com contains the often used top level domain .com. This is neither good nor bad OK for your rankings on Google.com (without Places). Created by SplinternetMarketing.com 31 of 73 www.SplinternetMarketing.com
  • 32. Internet Competitive Analysis Report 7/25/2011 Keyword use in bold body text Important The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. Their contents Rank Keyword use in bold body text 1 CONTACT US: REQUEST DEMO Logisuite Corporation Inventory Control Supply-ChainManagement Third-Party Logistics 3PL Freight Forwarding Software Ocean Import Air Import Domestics Freight Pickup & Delivery Purchase Order Management Logisuite Financials 2 Download the 2010 Fulfillment Software RFP Addendum 3 Giordano Watches fake replica watches festina Watches aigner Watches fake replica Rolex Yachtmaster Watches ferrari replica tommy Bahama Watches fake fake Rolex Air king replica Alain Silberstein Watches rotary Watches fake fake Body Glove Watches raymond weil Watches replica rolex Daytona Watches fake fake Rado Watches festina replica Emporio Armani fake replica Accutron Watches burett fake Glashutte Watches replica parmigiani Watches pulsar Wat [and 444 additional characters] 4 FREE 5 Executive Brief S&OP Executive Brief 6 GlobalShip ™ GlobalShip iSeries ™ LogiCOM GlobalShip ™ GlobalShip iSeries ™ LogiCOM For more information about the Logicor logistics management software suite visit Logicor Product Solutions Tel: 888-867-7901 Top Shipping Software Products 7 © 2010 CargoWise 8 Learn more Upcoming Events 15 Day Free Trial FREE Business Value Calculator 9 Rate·Linx ed REDUCING YOUR FREIGHT COSTS while giving you back control ELIMINATE the following: 10 does not cite any references or sources Logistics Management or supply chain management Software used in these departments: Improving Effectiveness of Logistics Management : · · Your contents RedPrairie's comprehensive Workforce Management solution helps DSC improve labor utilization by over 20 percent. Advice for your bold body text Search term: "logistics management software" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "logistics management < software" at least once but this is optional. Keyword density: 0% to 9% 0% You could increase the keyword density for the search term < "logistics management software" but this is optional. Search term: "logistics" Competitors Your Site Advice Created by SplinternetMarketing.com 32 of 73 www.SplinternetMarketing.com
  • 33. Internet Competitive Analysis Report 7/25/2011 Advice for your bold body text Search term: "logistics management software" Number of keywords: 0 to 2 0 You could use the search term "logistics" at least once but this < is optional. Keyword density: 0% to 8% 0% You could increase the keyword density for the search term < "logistics" but this is optional. Search term: "management" Competitors Your Site Advice Number of keywords: 0 to 3 1 OK OK Keyword density: 0% to 12% 7% OK OK Search term: "software" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "software" at least once but this < is optional. Keyword density: 0% to 14% 0% You could increase the keyword density for the search term < "software" but this is optional. Keywords "logistics", "management" or "software" Competitors Your Site Advice Number of keywords: 0 to 6 1 OK OK Keyword density: 0% to 8% 2% OK OK Created by SplinternetMarketing.com 33 of 73 www.SplinternetMarketing.com
  • 34. Internet Competitive Analysis Report 7/25/2011 Number of visitors to the site Important Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. Alexa.com Traffic Rank results (the lower the better) URL Alexa Traffic Rank Your Site http://www.redprairie.com/ Rank #334,339 1 http://www.logisuite.com/ Rank #2,605,649 2 http://www.cadretech.com/ Rank #2,698,696 3 http://www.logisticsmgmt.com/article/top_20_supply_c Rank #227,160 hain_management_software_suppliers/ 4 http://www.capterra.com/logistics-software Rank #23,715 5 http://www.infor.com/solutions/scm/ Rank #61,947 6 http://www.logicor.com/logistics-management-software Rank #1,758,363 .shtml 7 http://www.cargowise.com/ Rank #965,952 8 http://www.lesssoftware.com/ Rank #2,867,024 9 http://www.ratelinx.com/ Rank #3,265,779 (least visitors of the competitors) 10 http://en.wikipedia.org/wiki/Logistics_management Rank #7 (most visitors of the competitors) Range 7 to 3,265,779 (average rank: #1,447,429) Advice for the number of visitors to your site Although your web site www.redprairie.com appears to attract more visitors than the average of your competitors' << sites, the absolute number of visitors is low. This could be disadvantageous to your rankings on Google.com (without Places). Created by SplinternetMarketing.com 34 of 73 www.SplinternetMarketing.com
  • 35. Internet Competitive Analysis Report 7/25/2011 Keyword use in same domain link texts Moderately Important Link texts are words and sentences that are used as links. Same domain link texts are the link texts of the links that point to a web page on the same domain. This chapter examines if Google.com (without Places) takes search terms in same domain link texts into account. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link text "Contact information". Your contents No. Same Domain Link Text Link URL 1. [empty] / 2. Contact Us /contact-us/ 3. Our Company /about-us/ 4. Careers /careers.aspx 5. Log In /customer-login/ 6. Solutions & Industries /solutions-industries/ 7. Process & Performance Solutions /process-performance/ 8. Workforce /workforce/ 9. Inventory /inventory/ 10. Transportation /transportation/ 11. Performance Management /performance-management/ 12. Business Process Platform /business-process/ 13. Integration /integration/ 14. Event Management /event-management/ 15. Web Visibility /web-visibility/ 16. Enterprise Workforce Management /workforce/ 17. Labor Standards /labor-standards/ 18. Execution Management /execution-management/ 19. Time & Attendance /time-attendance/ 20. Scheduling /scheduling/ 21. Learning Management /learning-management/ 22. Warehouse Management /warehouse.aspx 23. On-Demand WMS /on-demand-WMS/ 24. Store Inventory Management /store-inventory/ 25. Retail Financial Management /retail-financial/ 26. Manufacturing Execution /manufacturing-execution/ 27. Flowcasting / Inventory Planning /flowcasting/ Created by SplinternetMarketing.com 35 of 73 www.SplinternetMarketing.com
  • 36. Internet Competitive Analysis Report 7/25/2011 Your contents No. Same Domain Link Text Link URL 28. Int'l Trade & Customs /international-trade/ 29. Transportation Management /transportation-management/ 30. Collaboration Portal /collaboration-portal/ 31. Fleet Management /fleet-management/ 32. Parcel /parcel/ 33. Industries /industries/ 34. Apparel & Specialty Retail /apparel-specialty/ 35. Automotive /automotive/ 36. Big Box Retail /big-box-retail/ 37. Building Products and Paper /building-products/ 38. Consumer Goods /consumer-goods/ 39. Food & Beverage /food-beverage/ 40. Food Service /food-service/ 41. Furniture /furniture/ 42. Grocery & Drug /grocery-drug/ 43. High-Tech /high-tech/ 44. Industrial-Wholesale /industrial-wholesale/ 45. Pharmaceuticals and Life Sciences /pharmaceutical/ 46. Retail /retail/ 47. Hospitality /hospitality/ 48. Petroleum & Convenience /petroleum-convenience/ 49. Third Party Logistics /third-party-logistics/ 50. Why RedPrairie /Why-RedPrairie/ 51. Successful Solution Delivery /solution-delivery/ 52. Long-Term Support /long-term-support/ 53. Flexible Delivery Models /flexible-delivery-models/ 54. Adaptable Technology /adaptable-technology/ 55. Global Presence /global-presence/ 56. Active Customer Community /Customer-Community/ 57. Global Partner Network /partners/ 58. Customer Voice /customer-voice.aspx 59. [empty] /case-studies/2010-dsc-logistics.aspx 60. More /case-studies/2010-dsc-logistics.aspx 61. RedPrairie World /RedPrairie-World/ 62. Press /press/ 63. Events /events/ Created by SplinternetMarketing.com 36 of 73 www.SplinternetMarketing.com