1. Mobility in the African-American Market
African-American Business Owners,
Have you been trying to reach your customers but just
can’t seem to find them? If the answer is yes then you
probably tried the yellow pages, newspaper ads, and
even a website but nothing seem to work. You still only
reach a small number of customers that is not worth
the money you put into your ad campaign.
Then what if I told you that you can reach your
potential clients 24/7 even if they don’t have your print
ads or visiting your website, not possible you say. Well
is very possible believe it or not your potential clients
have a device with them that will give them not only
access to your message, but will let them tell you in
real time if they want the products or services.
That device is their cell phone or mobile device and for
African Americans it is the most used technology device they have. Let’s take it further the most
used applications used by African-Americans on their phones are email and SMS and that most
answer email or SMS immediately after receiving them. So what does that means to me or my
business? You ask. That means if you want to reach you customers mobile marketing with SMS
or email will bring more customers to your door faster than traditional ads. “Yeah that sounds
good but I heard that before, so where’s your real proof not just this salesman’s hype that sounds
very chessey” I thought you ask that question so here are the numbers.
The African-American Mobile Market:
The Pew Survey 2007
The Pew survey notes that African Americans are the most active and fastest-growing segment of
mobile web users: 48 percent of Africans Americans have at one time accessed the Internet via
mobile device, and 29 percent use the mobile web on an average day. Pew contends these high
levels of activity means the digital divide between African Americans and white Americans
diminishes when mobile use is taken into account, offsetting limited access to computers, laptops,
and home broadband connections.
Nielsen Report 2008
According to Nielsen’s Q2 2008 Mobile Advertising Report,
African-American and Hispanic mobile subscribers are also more likely than the typical
texter to engage with some form of text message advertising in a month, 24 and 23 percent
respectively. Of those text messagers who recall seeing some form of advertising while using text
messaging, 45 percent say they have responded. Furthermore, the most popular response action
to any type of mobile advertising (text, mobile web, video, etc.) in Q2 2008 was actually to send a
text message. Among mobile subscribers who saw any form of mobile advertising in the quarter,
25 percent say they responded at least once by sending another text message—emphasizing the
interactivity and engagement this medium presents.

2. The exciting part of SMS Marketing is not only the additional immediate revenue you’ll likely
generate, but also the added referrals that become possible as a result in addition to the
competitive barriers you’ll create by getting primary customer relationship going now
How to create a mobile network?
In today’s economy there has been no more confusing technology then business mobility. What
does the term mobility really mean? What is mobile is it a cell phone, a PDA, or a WI-FI enabled
laptop? Or is it a little bit of all of them. Maybe mobility is in the network the ease of being
connected to your important information no matter what device you are using. If that is how you’re
thinking of mobility then you are halfway there. Yes, I said halfway there, the other and most
important half is what many businesses fail to understand.
That is mobility is your culture, applications, and how your business relates to your employees
and customers. In short mobility is you. Here’s why no mobile solution can be effective for you if
it’s not tailored for the way you do business. Many companies that have tried and failed at
mobility have blamed their failure on not having the right device or network. Then they compound
their failure by buying more devices and trying the latest greatest network offering without taking
a look at the real barrier to why their mobile project keeps failing that is how they do business.
Instead of creating a mobile assessment of how their business works and which parts of their
business can become mobile and what parts should be left as they are. Instead they depend on
the marketplace to tell them how to run their business in the mobile environment.
While the mobile market has some great products and services they are only tools to help you
build your mobile network but, they are not your network simply because they don’t know how
your business works. So they really can’t make you mobile only you can do that. So the question
you should be asking me is “How can you make my business mobile, and where do we start”?
The fact that you are asking that question means you are thinking that mobility is more than just
devices.

3. The Mobile Solution We Offer
Now that you know about mobility I want to tell about the solution we offer called “MERP” [Mobile
Enterprise Resource Planning] this solution helps business by combining the three main
components of mobility that is consulting, training, and system integration. These three
components are keys to a successful mobile project. Yet most mobile companies don’t offer these
services to their clients instead they stress the latest greatest mobile devices and not the planning
or development of a solution that can help our business create a mobile network. Our MERP
solution works with you by applying our three point system that works with your business to
developing a mobile business plan that is designed to fit your business. That will grow with your
business no matter what mobile device you deploy. Here is how the MERP System works
MERP Three Tier Solution
MERP Consulting Services
Begins at the start of your mobile solution. Our staff will prepare a detailed report on your
company. This report will outline the present utilization of your technology resources and
instances where handheld computing or mobile computing could benefit your organization. This
report is truly one of a kind, as it is custom prepared for your enterprise. This is not a cookie
cutter solution.
MERP Training Services
Takes over from there. Beginning with training for both end user and IT staff on the latest in
mobile devices. We are totally cross-platform, using Palm OS, RIM Blackberry, Pocket PC, and
other mobile devices.
MERP System Integration Services
The final part of our 'start to finish' solution, integrates the new mobile system with your existing
legacy system we work with your IT for a smooth integration. Furthermore we stay with you after
the integration to handle any problems that should arise. The success of mobile technology
integration is important to us.
Are You Ready to Design Your Mobile Network?
Then let us help you by sending you a FREE copy our white paper “Handheld Application
Guidebook” this white paper is a blueprint on how to create a mobile network in this white paper
you will learn:
• Getting a plan in place
• Budgeting for Handhelds
• The Reality of Multiple Devices
• The Importance of Training
• Managing a Mobile Network
• Security Concerns
So why are we sending you this white paper with our secrets on how to create a mobile network?
Because we know that once you know how a mobile network is created and how it can benefit
your business. You will be able to have that network deployed knowing that because you planned
that network you have avoided the mistakes that could lead to failure. But that not all we don’t
want to leave you hanging when you send for the white paper you will also get a consultation
from our mobile consultant to ask us questions about your mobile needs.
To download a FREE copy visit “Handheld Application Guidebook”.
http://www.atcusa.com/whitepapers/Synchrologic%20Whitepapers/Published%20Handheld
%20Applications%20Guidebook.pdf

4. If your are interested in learning more about mobility contact:
Howard Lee
CIO
Wirehead Technology
Tel: 773-506-7215
Email: wireheadtec@gmail.com
Web: www.wirehead.com
Twitter: www.twitter.com/wire123