The document discusses how social media usage has grown significantly from 2010 to 2011, with more people sharing what they are doing on Facebook and Twitter. It then introduces Viafo as a service that allows apps to integrate social and location-based features through a single gateway, rather than having to integrate directly with each individual network. This solves problems like dependency on third parties and needing to update integrations when networks change their APIs. The service aims to improve brand performance and user satisfaction by making social sharing easy within apps. It also discusses some new features Viafo is working on, like tools for regional social networks and gamification, as well as an example social blood donation app called BloodSprint.

1. Always Socially Connected
Too difficult to achieve?
Powering the SoLoMo app economy

2. PEOPLE LOVE TO TALK ABOUT WHAT THEY ARE DOING
in 2010 in 2011
via Facebook via Facebook
38% 56%
Other ways Other ways
51% 27%
via Twitter
via Twitter 17%
11%
Content is king, a social currency for users where Social
Networks act as the digital exchange. And this exchange is
growing ever more valuable…
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3. User Satisfaction
A SIMPLE PRINCIPLE
Users commit time to engagement
through a mobile device when the
effort is rewarding and painless…
Brand Performance
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4. GETTING THERE
By prioritizing user
User Satisfaction
engagement, ensuring it is a
valued experience and making it
social, you have the best chance
of winning over the audience…
Social
…and earning more of their time
Context
Brand Performance
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5. THERE ARE A FEW HURDLES
Step 1 is getting there
 Ensure that any user action is simple to  It’s your product, but it can fall victim to
carry out outside influences
 Overcome any dependencies on third  There are multiple third party Social
parties that impact the user experience Networks meaning lots of integration effort
 Make Social an integral part of the app  These third parties often make changes to
and/or site design their code, meaning you have to revisit
 Build a brand(ed) experience yours
 Remove unnecessary development costs  E.g. any change to your app means re-
as this money is better spent elsewhere publishing through the app stores
 Changes may mean a complete rethink of
how things work in your app or site
Step 2 critically, is staying
there
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6. WE’VE SOLVED THE PROBLEM
What is the Viafo Gateway?
An integrated social services
platform that means you no longer
have to anticipate what those big
social network players are doing in
the background.
Quite simply, your social gateway.
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7. HOW VIAFO WORKS
Viafo
The Client Service Gateway
Localization & Gamification Plug-Ins
integrates Viafo Service
Usage and Analytics Collection
Gateway code into your
product once, either within the
API or directly into their
application code
Client’s audience
can use their favorite social and
location services seamlessly from
within the app.
and many
more!
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8. VALUE TO BRAND
73% of mobile app users
You have the user in the palm of agree that they expect a
YOUR hand: company's mobile app to be
easier to use than its
 Strong brand positioning website.
 Empowerment to react to user sentiment
 Strengthens management of cross Harris Interactive Survey 2011
channel comms
 Increases user sessions
 Increases inventory value
Brands create social value through the way they design their
products and the way they communicate with consumers.
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9. WHAT WE’RE WORKING ON…
Regional Controls to adapt for local
Regional Social Networks markets. For instance, in China you can remove
China, Russia, RoW Facebook and add RenRen
‘Game your App’ by adding
badges, scoring for social
actions, leader boards incl
tracking
Additional Stats with integration to
existing analytics services More APIs incl carrier APIs
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10. BloodSprint – Social Blood Donation
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11. BLOODSPRINT – MAKING BLOOD DONATION SOCIAL
Bringing social and gamification to an alerts and notification service for blood
donation.
Currently seeking sponsors to take the app to market.
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12. DAVID O’NEILL – CEO VIAFO
206 972 1140
DAVID@VIAFO.COM
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