1. Rwanda eTourism Platform
INTORE
“Project Proposal of the National Tourism Platform”
Baek Joo Huem
(rwandahm@gmail.com)
RDB, KOICA volunteer
,

2. Contents
• Background
• Approach
• Current Systems
• INTORE 1.0 (Suggesting Platform)
• Conclusion
* Proponents

3. Background
• Tourism is one of most important industry in Rwanda [a]
• The strategy of Rwandan tourism is “lower visitor
lower
numbers and higher receipts”.(based on high price,
the gorilla tour) [b]
g )[]
[b] This strategy was proposed by
OTF Group in 2001
Source: “DIVERSIFYING RWANDA’s
TOURISM INDUSTRY“
Joan Mazimhaka, IIPT Africa Tourism
Conf. ,May 2007
Source: BNR, MINECOFIN, OTF Group Analysis

4. Background
• Before long, Rwandan Tourism could meet the growth
barrier due to “Limit of Gorilla Permit”
(already 80~90% of 20,000/year , [1])
80 90%
• So far, there is no very attractive alternative.
(Gorilla : 52% of all foreign visitors, over 90% of income generation [2,3] )
[2]
[1] Limit of Gorilla
permit 21000
18000 16937
15000 16068
15057(E*)
12000 12722
9276
9000 6879
6000 7747
[3]
3000
0
2003 2004 2005 2006 2007 2008 2009
Source : RDB | Tourism & Conservation
* The estimation of 2009 visitors is calculated
using the data of Jan-Jul 2009 and 2008

5. Approach
• How can we find out the next money
generator?
Try Error

6. Approach
• How can we find out the next money
generator?
Make /
Upgrade Product
Try Error
Feedback / Sales to Gorilla
Financial Analysis Tourists

7. Approach
• How can we find out the next money
generator?
100 $
Bird Tracking in Akagera
1. Make Product
BIRD TRACKING
3. Feedback / Financial 2. Sales to Gorilla Tourists
Analysis

8. Approach
• Then how can online systems speed
Then,
up this cycle?
Online Reservation System
Tourism Information System
1. Make Product
Analysis Tool Online Sales System
3. Feedback / Financial 2. Sales to Gorilla Tourists
Analysis

9. Current Systems
Rwanda Tanzania Kenya Uganda
Online Reservation
X X X X
System
Email Email Email Email
for NP
Online Reservation
System 5 Hotels 30 Hotels 45 Hotels 5 Hotels
For Hotels
Online Reservation
System X 2 60 X
For Car
Tourism Information
Low Quality Low Quality Low Quality Low Quality
System
Independent Small Independent Small
Online Sales System X X
Tour companies Tour companies
Analysis Tools X X X X

10. INTORE
Suggesting Platform

11. Platform Overview
Hotel Manager Online Reservation System
Car Manager
NP Manager Tourism Information System
Tourists
Online Sales System
Online
Composition Analysis Tool
System
Information Flow Dealer /
Tour operator

12. Online Reservation System
- NP Manager
Today Reservation History
Today s
Today’s Visitors
Reserved Not Paid
Gorilla 47 3
Golden Monkey 15 3
Bisoke 4 3
Karishimbi 5 0
Dian Fossy 4 4
Age
g Country
y ID
Jim carry 47 ENG UA2*
George Moris 33 USA U42*
Jame Dean 54 USA UC2*
Jang Dong Gun
J D G 45 KOR G12*
Ichiro Junichiwa 56 JPN J36*

13. Online Reservation System
y
Lake KIVU Serena Hotel (KISENY)
Near Hotels
Lake KIVU Serena Hotel is one of the best in
RWANDA. We have beautiful beach inside the hotel
and swimming pool also.
We are the only hotel which can provide world
class service in Kiseny.
EDIT Last updated at 2009-4-14 12:31 by Hirwa
p y
Dream Hotel ( 4.0)
30$~
Avg. Score Last Review
This hotel is very clean and silent.
Transportation is only matter.
by Hirwa (2009 4 30 12:32)
(2009-4-30
5.0 / 1person
Write a Review
Town Guesthouse( 3.0)
Breakfast and tax 10$~
Single Room 68$ are included
Reserve it
Breakfast and tax are
Double Room 92$ included
Reserve it
Location
Here
Jean’s Hotel( 4.5)
45$~
See Large Map
Reviews
Add
This hotel is very clean and silent. Transportation is only matter. 5.0
by Hirwa (2009-4-30 12:32)

14. Tourism Information System
Lake MUHAZI I have been to here!
Similar Places
Lake MUHAZI is located in the east from Kigali.
There is one restaurant, Jambo Beach near this
lake. You can ride motor boat to look around.
Don’t forget to find the bird tree that has many
bird houses.
EDIT Last updated at 2009-4-14 12:31 by Hirwa
p y
Kiseny ( 4.0)
*How to go?
To go Lake MUHAZI, You should take rent car. If you are
over 10 members, You can hire small bus in the Kigali
TOWN. They may request 70,000-90,000 RWF.
It will takes 1hour 30min. From Kigali
EDIT Last updated at 2009-4-10 11:30 by Hirwa
Location Kibuye ( 3.5)
Here
See Large Map Cyangugu ( 3.0)
Comments
Add
This place is very calm and silent. Transportation is only matter.
by Hirwa (2009-4-30 12:32)

15. Online Composition
System
NP Hotels Rent Car Information
Nyungwe Gorilla Nest Land Cruiser 4WD Lake Muhazi

16. Rwanda Official Tourism Reservation Service
BIRD TRACKING You Can Buy Together
RENT Canon EOS 50D (10%)
“Be the first photographer who takes a
Be
photo of unknown birds “
99$
Price Add to
$/ y
100 $/day Cart
Tour Time RENT Canon EF 400mm f (6%)
13 hour (whole day)
Privider
199$
A
Amahoro Tour
T
Open the Gallery
Include Exclude Bird Map(5.5%)
Guide fee, GPS installed MTB Rent, Air ticket, Accomodations , Food,
Land Cruiser Rent, Breakfast, Lunch Tip, Special Insurance
p, p
(sandwiches), Basic Insurance
( d i h ) B i I 30$
Large Map
Dinner From Forest (5%)
30$
Camping from the Forest(3%)
15$

17. Analysis Tool
Company X
Daily Revenue/pageview of “Company X”
y /p g p y Day Revenues of Each Product
y
Revenue & Pageview History of “Company X”

18. Conclusion
• INTORE will enforce the competitiveness of tourism
industry
Bird Tracking
g
100 $
My Coffee
200$
Forest MTB
$
350$
“Idea to Product” It’s easy from Rwanda!

19. Conclusion
• Rwanda will have the most powerful e-Tourism
Infrastructure in East-Africa
Rwanda Tanzania Kenya Uganda
Online Reservation
X X X
System Realtime
Email Email Email
for
f NP
Online Reservation
System >20 Hotels 30 Hotels 45 Hotels 5 Hotels
For Hotels
Online Reservation
System Realtime 2 60 X
For Car
Tourism Information
High Quality Low Quality Low Quality Low Quality
System
Independent Small Independent Small
Online Sales System Realtime X
Tour companies
p Tour companies
p
Analysis Tools O X X X

20. Proponents
Baek Joo Huem / Hirwa
ICT volunteer / RDB
Educational Attainment
ph D. Candidate, Cognitive Science (Internet Information System) / Yonsei Univ.
Master degree, Cognitive Science (Internet Information System) / Yonsei Univ.
Bachelor degree Computer Science / Yonsei Univ (South Korea)
degree,
Experience
2004~2007 / Founder / ISELSoft “ Innovative e-Tourism Service Provider”