The Wine thinker takes us a very entertaining journey though communication challenges in the wine industry

5. So how does the
wine industry
communicate?

6. The wine communicators of the
late 20th Century

7. The way we were….
Pepe
Fluffy
Bob
Connie

8. Fluffy
Bob
Pepe
Barbie
Connie

10. Bill

11. Bill, the wine
man
Terry, the hi-fi
nerd
Doris, the
ski buff

12. What happens to
my message on a
bottle?

13. Wine is
named after
my horse

14. Something
to do with a
horse

15. Best served
with horse?

16. Who bought
that strangetasting wine

17. How can we help
consumers get a
wine they’ll like?

18. Share your
views on your
favourite
foods. And
maybe reveal
that you don’t
eat seafood.
Or cake.

19. John doesn’t like red wine – so he’s reassured to
get a white recommendation with his steak

20. A few ways to
engage with the
consumer
•
•
•
•
•
•
A wine club
A newsletter/blog
An offer
At cellar door
Food & Wine
URL / QR Code /
Augmented Reality
labels
• User-friendly
Website &
Microsite

21. A few ways to
engage with the
consumer
•
•
•
•
Be your brand
Wine Tourism
Events
Work with other
products/services
they like
• Make them laugh
• Make them believe
you care