Industrial design meets marketing that simultaneously empowers womem as sales person and consumer all under the new mantra of convenience. "Tupperware Party"

1. Earl Tupper July 28, 1907 – October 5, 1983 Using inflexible pieces of polyethylene slag given to him by DuPont, Tupper purified the slag and molded it to create lightweight, non-breakable containers, cups, bowls, plates, and even gas masks that were used in World War II. He later designed liquid-proof, airtight lids by duplicating the lid of a paint can.

7. The Museum of Modern Art may have put Tupperware on exhibit in 1956, but American women wanted it in their refrigerators because it conveyed middle-class status, because it appealed simultaneously to frugality and ostentation and because their friends and neighbors were selling it and buying it. "offered an alternative to the patriarchal structures of conventional sales structures, which many women, completely alienated from the conventional workplace, wholeheartedly embraced." And Tupperware events permitted many women of the 1950s to gain their voices by speaking in public, thus developing the self-esteem they had lacked.