Social Media Case Study - MIF Innovation for India Awards 2010
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A case study on how social media was used to increase awareness for a cause - the Marico Innovation Foundation. See how using social media, entries to the Awards, increased by a whopping 75%!
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Social Media Case Study - MIF Innovation for India Awards 2010
- 1. Marico Innovation Foundation A Social Media Marketing Case Study
- 4. Our Plan
- 5. What did we do?
- 6. Where did we talk about it?
- 12. Coverage on News Sites
- 13. Coverage on News Sites
- 15. Sharing clips on video sharing sites
- 21. Using Twitter for Innovation Awards Twitter Handle: http ://twitter.com/InnovationIndia/
- 22. Tweeting about the Awards!
- 23. People wrote to us
- 24. The Results
- 25. Results Total contacts over 90,000
- 26. Dramatic Increase in number of hits to the site since the Social Media Marketing Campaign kicked off in August 2009 Total no. of Hits received by MIF Websites!
- 27. 285% Increase in number of unique visitors to the site since August 2009 Total no. of Unique Visitors stopped over
- 28. Growth in avg. unique visitors for the MIF Website - 357%! Avg. Unique Visitors
- 29. The increase in avg. page views is 342% after the SMM Campaign was started in August, 2009 Avg. Hits received on the site
- 31. Increase in no. of entries Last year Foundation invested in ATL which garnered 206 entries. This year, by leveraging social media alone, the Foundation saw a 75% increase in number of entries!