1. WimRampen’s Social CRM, Customer Experience, Outcome driven Measurement Framework Experience Customer end end to CLOSED LOOP relates marketing/ distribution customer service products community Outcomes Touch Points signals services operations channels correlates Process Metrics actionable insight Feedback Analytics customer customer feedback outcomes & touch-points marketing & services transaction data process & performance metrics segments actionable insight customer lifetime value shareholder value growth Finan$ial Company Value(s) stakeholder value community value responsibility Social