![Public Relations Definition: [Public Relations] is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance. - Edward Bernays (November 1891-March 1995), considered as “one of the fathers of the field of public relations” (Wikipedia)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Building Brand Equity with PR
- 1. It’s PR not ER Building Brand Equity Through Public Relations September 17 2007 Cubitt Jacobs & Prosek Communications
- 2. Public Relations Definition: [Public Relations] is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance. - Edward Bernays (November 1891-March 1995), considered as “one of the fathers of the field of public relations” (Wikipedia)
- 10. Look Like This?
- 18. PR 101 Establish Thought Leadership Engage the Media Develop Messages Identify Audiences
- 23. Case Study
- 27. Babelgum Results
- 28. Babelgum Results
- 32. Thank You Cubitt Jacobs & Prosek Communications