The document discusses UW Madison's catalog usage, tools used to analyze usage, and plans for improvements. It finds that most traffic comes from out of state, items are discovered outside the catalog for 66% of users, and the most common search types are by author, ID, and title. Analytics tools used include Google Analytics, Inspectlet, New Relic, and log parsing. Planned improvements include better indexing by Google, classifying search types, optimizing page load times, and implementing new backend systems like Primo Central and Alma.

1. Forward
UW Madison catalog usage, tools, and plans.

2. How our catalog is used
Tools we use
Improvements

3. Catalog Usage

4. Pages
7%
Bots
69%
Assets
10%
Status
14%
Page Views

5. 64% of traffic is
from out of state

6. 66% of the items
are discovered
outside of the catalog

7. Finding an item locally
Anywhere
Advanced
Title
Author
Subject
For the remaining 34%

8. Anywhere Search
ID
10%
Author
67%
Known Item
4%
Title
12%
Topic
8%

9. Advanced Search
• Most traffic is from “canned” searches
• The advanced form makes up only 0.6% of traffic

10. Subject Explore
• Clicked about 4% of the time

11. Subject Browse
• Topics and Places, about 3% of overall traffic

12. Author Browse
• 0.3% of traffic

13. Language Browse
• 0.3% of traffic

14. Spelling
• Used 15% of the time
• Yahoo @ $15 / month versus Bing @ $500 / month

15. Trends
• Increase in keyword anywhere searching
• Increase in outside traffic
• Increase in bot traffic
• Decrease in search referral traffic

16. Tools

17. Google Analytics

18. Inspectlet - heatmaps

19. Inspectlet - sessions

20. New Relic

21. New Relic

22. Collectd

23. Log parsing

24. Search Classification

25. Improvements

26. Improve Google Indexing
• Generate a sitemap to allow better indexing
• Utilize Google’s webmaster tools site
• Leverage microdata

27. Search detection
• Classification of BibID searches
• Classify known item searches
• Tailor responses based on search classification

28. Backend
• Page load and query times are seven times faster
• Further improve outlier performance
• Better metrics for external calls

29. Core Features
• Primo Central
• Alma
• Improved account management
• Provide API