Cost Effecting Ways to Understand Users’ Searching Habits to Improve Discovery
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Indianhead Federated Library System’s MORE ILS consortium staff, represented by Lori Roholt, has taken a basic approach to understanding catalog use based on ILS reporting tools and Google Analytics, supplemented by observations from library staff. The approach is an informal, low-investment method for gaining a top-level understanding of usage patterns to inform site design and development, as well as instruction.
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Cost Effecting Ways to Understand Users’ Searching Habits to Improve Discovery
- 1. Understanding Users’ Searching Habits to Improve Discovery Lori Roholt MORE Administrator Indianhead Federated Library System
- 2. About MORE: My Online REsource ● ILS consortium ● 49 member public libraries ● 2013 Stats: o Items: 1.7 million o Bibs: 600,000 o Service population: 458,000 o Registered borrowers: 238,000 o Circulation: 4.8 million
- 3. Current MORE Online Catalog ● Innovative Interface’s WebPAC o In use since 2000 o Last significant update in 2011 ● Mobile: recently, AirPAC for smartphones
- 4. Forthcoming MORE Catalog ● Innovative Interface’s Encore ● Mobile: Encore Mobile
- 5. ILS Tools: Search Activity ● Searching metrics only, last 9 days ● Searches by hour ● Use of “see also” references ● Records retrieved ● Use of limits
- 6. ILS Tools: Indexes Used Word: 32% Title: 30%
- 7. ILS tools: Indexes Used
- 8. ILS tools: Indexes Used Choose your default index
- 9. ILS tools: Indexes Used Innovative’s RightResult ● Adjacency ● Where search term appears ● Format, esp. serials ● And optionally: o More copies o Matching titles (245a) o Manual promotion
- 10. Google Analytics: All Activity Historical reporting
- 11. Google Analytics: All Activity ● Use patterns, by pageviews: o Search o My Account: about half of users log in o Quick Lists o MORE Library look-up ● ILS-specific queries reveal search behavior
- 12. Forthcoming ILS tools ● Searches, traditional holdings vs. articles ● Use of facets, tags, ratings ● More to come, I hope! o In-library vs. out-of-library use o Use of articles from initial search o Use of OverDrive integration features o My Account features used
Notas do Editor
- the approaches we’ve taken to understanding how our patrons use the MORE Online Catalog, and what we’ve done in response
- Currently, our publicly accessible catalog is Innovative Interface’s WebPAC
- no indexes facets article integration overdrive integration Perspective on library service and the catalog. April 2014 snapshot: 79,009 checkout transactions 130,457 online catalog sessions 41,294 online catalog users 50%-85% of checkouts are locally-owned items
- Times: mostly business hours See also: very little, but some! Records retrieved: 45% retrieve 1 record, 30% retrieve 2-30 records; 10% retrieve none Limits used: rarely (<2% of searches are limited)
- Word, 1-8 results: 47%; no results: 3% Title, 1-8 results: 64%; no results: 17% Takeaway: word searches are more likely to produce results; title searches are more likely to be precise
- Encore doesn’t use indexes RightResult is Encore’s algorithm for ranking search results
- April 2014: 1.3 million pageviews; 130,000 sessions; 41,294 users
- April 2014: My Account (72,000 pageviews), Quick Lists (9500 pageviews), library look-up: (6800 pageviews), Research (about 1000 pageviews), help (about 900 pageviews) Search behavior: use ILS’s search syntax