1. Millenium Social Media Engaging The Social Network Voter Presented by Wilma Ariza

2. Millenium Fact From the viewpoint of someone online, inquiring minds only know what Google helps us find orwhat our Social Network tells us……

3. PR FACT As a political leader: personal brand becomes an essential consideration of how people perceive the campaign, the message and the individual. Barack Obama Bill Clinton

4. Strategic Planning Board

5. EDUCATION AND LISTENING THINK BEFORE BUILDING!

9. About my message?

11. Counties: Passaic, Bergen, Essex

12. Neighborhoods: Crime, Schools, Business, Organizations, Unions (?) News & Events? Headlines, City, County & State Events, City Council and Government Meetings Individuals? Supporters, Influencers, Detractors

13. WHO IS TALKING ? Are they influencial? What networks are they involved with? What organizations do they belong to? How can I engage them?

14. Presence & Engagement Social Media Branding ? Deciding Where To Go

15. 1. Rule of Engagement Fact Every person (including you) exist in multiple places!

16. 2. Identify Your Target! As an example: Everyone building a campaign wants favorable press coverage. You do too!

17. THIS IS JOURNALISM & PRESS COVERAGE 1970’s

18. THIS IS JOURNALISM & PRESS COVERAGE 2012

19. CONNECT WITH YOUR AUDIENCEWHEN AND WHERE THEY ARE You

21. TESTIMONIALS

22. CERTIFICATIONS

23. GROUP MEMBERSHIPS

24. SUCCESS STORIES

25. INDUSTRY INSIGHT