A sample of slides from communication measurement presentations and workshops from the last couple of years. Created by Ryan Tudor Williams @ TWI Surveys Inc.

1. Communication MeasurementA few helpful slides Ryan Williams, MAL June 2009

2. Measurement planning 2

3. Measurement Stages Note: Efficiency measures are not included in this diagram – you could add through-puts

4. 4

5. 5

7. What role will this measurement play? Integral part of the enterprise business cycle Specific project-based measurement Support for Balanced Scorecard One-off opportunity

8. Align and Focus your CommunicationWith Measurement X Annual Check Up Pulse Check Full Monty Physical Planning For Change Adjusting the Plan Evaluate Success

10. Interviews/focus groups

11. Secondary Research(existing surveys

12. Primary Qualitative Research

13. Interviews/focus groups

14. Informal Feedback

15. Participation rate

16. Tracked behaviour changes

17. Polling

18. Evaluation Survey

19. Goal indicators reached

20. Usage up

21. Information sharing increase

22. Feedback increased

24. Anyone conducting an organizational survey should appreciate that the very act of surveying itself influences attitudes (Walters, 2002).

25. Use caution With raised expectations, the importance of action exceeds that of the feedback itself Kraut, 2006

26. Measurement Strategy Top Tips for Measurement Link to organizational strategy Measure strategically – communication, loyalty, change Focus process on the future Measure often to track change Always explain what and why you are measuring with the people you involve Ask questions that matter and which yield actionable data 13

27. Questions? Ryan Williams, MAL President – TWI Surveys Inc www.twisurveys.com On twitter @willy26 604-838-3351